Weibo's small suspended red envelope in the lower right corner is missing. How can I get it back?

The small red envelope hanging in the lower right corner is a limited-time activity, which disappears because it can't be found back after the expiration.

Weibo (Micro-blog) refers to a broadcast social media and network platform that shares short real-time information through attention mechanism based on the sharing, dissemination and acquisition of user relationship information.

Weibo allows users to access through Web, Wap, Mail, App, IM and SMS, and users can access through various mobile terminals such as PC and mobile phone, so as to realize instant sharing, communication and interaction of multimedia information such as words, pictures and videos.

In August 2009, Sina launched the beta version of "Sina Weibo", becoming the first portal to provide Weibo services. In addition, Weibo also includes Tencent Weibo and Netease Weibo. But unless otherwise specified, Weibo refers to Sina Weibo.

On the evening of March 27th, 20 14, Sina Weibo, which stood out in the domestic Weibo field, announced that it had changed its name to "Weibo" and launched a new LOGO, and the color of Sina gradually faded.

2065438+On August 8th, 2008, Weibo won the Golden Game Award for Best Operation of the Year.

Characteristics of Weibo Platform

First, convenience

Weibo provides such a platform that you can browse the information you are interested in on Weibo as an audience. You can also be a publisher and post content on Weibo for others to browse. The published content is generally short, such as 140, hence the name Weibo.

You can also post pictures and share videos. The biggest feature of Weibo is its quick release and dissemination of information. For example, if you have 2 million listeners (fans), the information you post will spread to 2 million people in an instant.

Secondly, a variety of open APIs in Weibo enable a large number of users to update their personal information in real time through mobile phones and the Internet. The instant messaging function of Weibo website is very powerful. Where there is an internet, you can update the content as long as you have a mobile phone, even if you are on the spot.

For example, some major emergencies or events of global concern, if there is a Weibo, will be published on it in various ways, which is more timely, live and fast, even surpassing all media.

Second, communication.

Weibo has a strong grassroots nature, widely distributed in desktop, browser, mobile terminal and other platforms. The traditional media has a large economic scale and is a "huge and arrogant organization". But there is no "threshold" for "grassroots media" in Weibo, and anyone with civil rights can join.

There is the possibility that various business models will coexist in Weibo, or multiple vertical segments will be formed. Weibo, which obeys the logic of publicity, enjoys freedom of browsing and values Weibo's content and influence. Therefore, he can maintain some independence in the choice of data sources, topics of concern and the construction of personal narrative framework, thus changing the dynamic mode of media development.

In Weibo, information acquisition has strong autonomy and selectivity. Users can choose whether to "pay attention" to a user according to their own interests and preferences, according to the category and quality of the content published by the other party, and can classify all the "concerned" user groups; Weibo's propaganda influence is very flexible and highly related to the quality of content. Its influence is based on the number of users who are "followed".

The more attractive and newsworthy the information published by users, the more people users are interested in and concerned about, and the greater their influence.

Weibo enjoys convenient and quick information. Information can be released anytime and anywhere through various platforms connected to the network, and its information release speed is faster than that of traditional paper media and network media.

Third, originality

In Weibo, the restriction of 140 has brought the common people and Shakespeare to the same level, resulting in the explosive production of a large number of original content. Dr. Song Li believes that the emergence of Weibo is of epoch-making significance and truly marks the arrival of the personal Internet era.

The emergence of blogs has pushed social media on the Internet forward a big step, and public figures have begun to establish their own online image. However, the image on the blog is still the performance after makeup, and the creation of blog posts needs to consider complete logic. Such a large workload has become a heavy burden for bloggers. The "silent majority" found a stage to show themselves on the Weibo.

Fourth, the tendency of pan-entertainment.

Some scholars have discovered from hot topics in Weibo, real-time hot search and so on. Weibo's content and mode of communication tend to be pan-entertaining. The specific performance is as follows:

1, the hot search subject star in Weibo is remarkable.

2. Taking "entertainment", "emotion" and "constellation" as hot search keywords, the current news of people's livelihood has been diluted.

3, spoof communication symbols and highlight the "perceptual image".

4. The entertainment of comments on the Weibo incident deviated from the original intention of news dissemination.

Li Yang, a public opinion analyst and director of the People's Daily Public Opinion Data Center, wrote that Weibo's entertainment tendency is characterized by softening content, using words that hurt meaning, improper teasing and vulgar style.

The hazards of Weibo's pan-entertainment tendency are:

1, it is easy to produce a large number of rumors and rumors, which will hinder the virtuous circle development of this public space in Weibo.

2. It is easy to fall into the illusion of national carnival, which makes users lose the ability of independent thinking and rational criticism.

3. It is easy to become the main place where the youth subculture erodes the mainstream culture in China.