The measurement is much worse than the accurate app. Is the accurate app very accurate?

There is a big difference between testing and accurate app. If you know something about constellations, you should be familiar with the name Mo Xiaoqi. As an actress, she is proficient in astrology. In the star constellation talk show "Constellation Chess Talk" which started in 2022, she predicted the dates of Justin's love affair, Chen Xiao's marriage, Caishenning's imprisonment, Jerry's marriage change and Angela Zhang's second spring career, and all of them were verified. Now Mo Xiaoqi is everyone's "".

Xiaoqi Mo

It was this program that made Mo Xiaoqi see more possibilities of constellation culture, so at the end of 2022, she and her friend Dingding (who was the co-founder of JUNG WOO and created artists such as Mabel Yuan and Tang Yan) set up the "Constellation Goddess" and wanted to do everything related to constellations, including self-media, variety shows, knowledge payment, astrology prediction APP, derivatives and so on.

These contents are all based on astrology. At present, there are more than 20 astrologers of the constellation goddess in house, who have been in the business for three years. The constellation goddess hopes to attract truly professional astrologers and change the phenomenon of mixed fish and dragons in the astrology industry.

Making Vertical Online Content Based on Astrology

The online content of constellation goddess can be divided into fortune prediction, divination, constellation course and talk show interview. The fortune forecast was posted on WeChat "Constellation Goddess" (with10.5 million fans), Mo Xiaoqi's personal Weibo (with 5.3 million fans) and the astrological prediction APP "ZhunZhun". All fortune predictions are compiled by working astrologers.

According to the fortune, users can also choose corresponding derivatives, such as energy candles and peach blossoms. Since 10, we have also released an explanatory version of the wealth recorded by Mo Xiaoqi and a new column "Here comes the star coffee" to interpret the astrolabe.

Constellation goddess content

Apart from fortune telling, young people should be most interested in astrolabe and divination, which can be found on the quasi-standard. "Quasi" was launched in April 2022, and CEO Zhong said that the algorithm logic has been prepared for three years.

He told 36Kr that the astrology system has its own logic. Everyone's astrolabe can be calculated by formulas and different permutations. The key is how many dimensions can be calculated, and the number of dimensions determines the details and accuracy of constellation analysis.

So it took a long time to study the algorithm. At present, it is mainly to further improve the replication library to make the analysis of the astrolabe more accurate. The future will completely replace the "manual reading" of astrologers. However, looking for an astrologer to watch the disc is also a kind of confiding behavior of users. The two sides can communicate in this process, and it may be a question mark whether they can completely replace it.

At present, divination for specific problems is mainly manual. According to the difficulty of the problem and the level of astrologers, the price ranges from 99-299 yuan. In addition, it is worth mentioning that "Zhun" also provides exclusive daily fortune according to everyone's astrolabe, not just the sun constellation. At present, there are more than 3 million "accurate" registered users, with a daily activity of about 200,000, a retention rate of about 50% on the next day and 30% on the seventh day.

Paying for the knowledge of constellations is what the goddess of constellations wanted to do from the early days. At present, the courses of constellation learning are mainly broadcast live through the WeChat group that has settled in, and each class is 199 yuan. At the same time, there is also a free astrology learning foundation on the "quasi". About the variety show opened by the goddess of constellations, four files have been launched at present, namely, talking about constellation chess, watching star chess, the strongest star war and a chess constellation, and the broadcast volume has exceeded 600 million times.

Zhong said that in the future, the focus of the constellation goddess will be on "accuracy", and the APP will open more paid functions and online knowledge paid content. At present, "quasi" has begun to be independent. In 2022, Constellation Goddess has completed a round of 30 million yuan, which was led by Zuoyu Capital and jointly invested by Shui Mu Capital, Xiaomi and Yue Wei, with a valuation of 300 million yuan.

Quasi-APP

Astrology is a matter for young people.

Susan Miller, a famous astrologer, once briefly explained the role of constellation research-that is, telling you what the planets are doing, how they will run in the future, and what impact they will have on each constellation. Zhong also believes that astrology is a tool to master the rhythm of life.

Whether astrology is a science is still controversial, and many people doubt and believe it at the same time. It seems that for contemporary young people, astrology is more like a spiritual sustenance, representing the inner desire to break through the predicament and the expectation for the future.

It's so bad recently, it must be the influence of water inversion, and it will be fine after the water inversion period;

The work fortune in the second half of the year is so good that you can definitely find a job;

The turbulent stars have entered Taurus since May, and it is time for me to meet the change. ...

In the final analysis, stressed young people just want some guidance when they are confused. Since the constellation is the guide they are willing to believe, the market does exist, so there are more and more products around the constellation in recent years. One of the most well-known should be the fellow uncle based on the constellation comic IP, which was acquired by Meisheng Holdings in 2022. Also doing the constellation prediction APP is Zeng Lily's A-round "test" in 2022.

For the constellation goddess, the most obvious competitive advantage is the IP of Mo Xiaoqi, and the established ""image keeps bringing traffic to the APP. Secondly, in terms of team, in addition to founder Mo Xiaoqi and CEO Ding Ding, Chief Operating Officer Yang Juntao used to be user operation of Post Bar, product manager of Sohu and marketing director of Bazaar Entertainment. Li Yufeng, the person in charge of this product, is the co-founder of an astrological application, and has been studying traditional numerology since 12 years old.

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I'm 36Kr Meng Yue. Please add WeChat sunmengyue003 to seek reports on entertainment, social activities and consumption projects. Please pay attention to your intention.

The above is about the difference between measured and accurate app, and it is about the sharing of constellations. After reading the app, I hope it will help everyone!