How to use Tik Tok applet

At present, the Tik Tok applet has the following development directions.

(1) game applet

Short videos and small games have the same function in killing time and satisfying users' entertainment needs, so small games naturally adapt to the ecology of Tik Tok. The main way to realize it is to implant advertisements in the game and buy game equipment.

(2) E-commerce store

Based on Tik Tok's powerful carrying capacity and huge user base, brand stores such as Xiaomi Youpin and JD.COM Wu Hao Street can influence radiation and expand brand influence by carrying out theme activities-Tik Tok users' participation, and realize instant purchase and one-stop planting and weeding through short video viewing-small program purchase.

(3) remuneration for knowledge and consultation

Taking constellation consultation as an example, we can develop a constellation consultation applet to provide paid services for the constellation fans of Tik Tok Big V, so as to realize instant viewing and instant paid consultation and meet the needs of Tik Tok content producers and users.

(4) Offline diversion

Shops can upload store pictures, edit dishes, coupons, activities and other related information on small programs, display store details, and realize online users' diversion of offline consumption through LBS.

Tik Tok applet can not only play a role in games, e-commerce stores, knowledge consultation and payment, diversion to offline stores and other fields, but also expand its application scope in life services, social sharing and other fields.

Spreading applets from the applets currently launched by Tik Tok will realize traffic realization for Tik Tok's content producers and provide ordinary users with the experience of shopping while watching. Historically, games and e-commerce stores are the focus of its development. Small games can increase more advertising space for Tik Tok and increase advertising revenue; E-commerce stores can improve the enthusiasm of network celebrity Tik Tok for content production, and achieve a win-win situation for the platform, content producers and users. Numa technology believes that electric stores can provide Tik Tok with a way to realize cash and feed back the content ecology, which can be described as killing two birds with one stone.

Tik Tok has developed several solution portals at present:

(1) Personal Center: Enter through "Personal Center-applet".

(2) Video link: jump to the applet through the link above the video body.

(3) Video comment area link: jump to applet through video comment area link.

(4) Search bar: Enter the name of the applet in the search bar to enter.

(5) commodity search bar: you can directly search commodity keywords and find applets.

(6) Tik Tok applet can realize one-click sharing fission function and make your brand spread faster.

The six portals can help users find Tik Tok applets through multiple channels, among which the "commodity" column recently launched by Tik Tok reflects Tik Tok's determination and efforts to realize e-commerce.