How to shake the store operation?

Knowing the algorithm and rules of Tik Tok platform is very important for becoming a successful creator of Tik Tok, knowing ourselves and knowing ourselves.

1.Tik Tok recommendation algorithm

As we all know, Tik Tok is a national-level APP with huge traffic and attracts many content creators. With so many creators uploading videos to Tik Tok, it is impossible to recommend every video to users. At this time, we need a recommendation algorithm, which allows users to choose their favorite videos from the products in the sea of people.

2.Tik Tok audit mechanism

Tik Tok has a large number of creators publishing videos every day, so it is definitely necessary to establish a video review and filtering mechanism to filter some videos that are not allowed by the platform. At present, there are double audits, namely machine audit and manual audit.

Audit standards of Tik Tok:

Machine audit:

Establish an artificial intelligence model in advance to identify your video images and keywords, and use it to review whether your works and copywriting are illegal. If the video rules may cause the works to be: reduced recommendation, deleted works, self-visible, etc. Serious violations are directly deleted or set to be self-visible. If you can't directly determine the violation, you will enter the manual review.

Manual review:

The works suspected of violating the rules screened by the machine will be manually reviewed. Manual review mainly revolves around three blocks: video title, video cover and video key frame. If violations are confirmed, penalties will be imposed, such as deleting videos, announcing demotion rights, and banning accounts.

II. Account Registration and Positioning

Knowing the algorithm and rules of Tik Tok, you can play Tik Tok. The first thing you need to prepare is to register your account and locate the content. Let's study together.

1. Account registration stage

I don't know much about the registration process, but I need to remember that registration in Tik Tok requires good mobile phone equipment and network (no historical violation record).

If there is any historical violation, the mobile phone must be restored to the factory settings. It is not enough to just delete Tik Tok, and the mobile phone device will be locked.

It is suggested to turn on the flight mode before logging in to Tik Tok or publishing works, turn it off after 5 seconds and replace the network IP. I have a Tik Tok with 10w fans. If the work is not illegal, let it go. I can send it by turning on the flight mode. I really don't mean nonsense, but it really works.

Then try not to connect to the wifi in the * * * area. It is possible that this network already has a record of this title. If you connect this wifi, it may be associated with current limit or even title (the new number is easily affected, so try not to connect in large size).

The account information in the early stage of the account must highlight your content positioning, which I will write later. Secondly, there should be no illegal or advertising information in the account information. Try not to use the network map as an avatar, but use the contact information to make a brief introduction.

2. Account maintenance stage

There are different opinions about the number protection network. Some people think that there is no guarantee number, but I personally think it is really necessary to guarantee the number (if you disagree, it will be a joke).

To put it bluntly, mentioning the number is a normal user behavior, and there is no need to pay attention, praise or comment deliberately. Normal use is enough. 1 When you were working in Tik Tok in September, you distributed your works as soon as you registered. The work became popular the next day, and it was easy to get a recommendation.

Now there is no new number in the registration of the new number, and the work has not been issued in violation of regulations. Only you can see it, because Tik Tok is secretly blocking your video and there is no entrance to appeal. Who can object to this? It's a bit too radical for the newly registered Tik Tok to publish his works immediately. Don't let the platform think that you have a strong marketing intention, otherwise it will limit your content publishing and recommendation.

As for how many days, I think a week is almost enough. During this period, you can praise, comment, pay attention and use it more normally.

3. Customer content positioning

What is content positioning? That's the direction you want to update next. A fixed update direction can make your fans more vertical. Remember what video to send, it will make your account messy and your fans mixed up. Vertical fans will make your content more effective and better realized later.

Currently, there are some content categories:

Appearance index

Beauty, handsome boy, cute baby, beauty, hairdressing, weight loss, fashion, skin care, wearing, street shooting

interest

Cars, travel, games, technology, animation, constellations, food, movies, magic, sound.

life

Animals, life, sports, emotion, home

skill

Funny, music, dance, skills, literature and art, painting, programmers, foreign languages, Rubik's cube.

sports

Sports, football, basketball, weight loss, health, yoga.

Mobile phone games and computer games

Jedi survival, the glory of the king, exciting battlefield, League of Legends, CSGO, crossing the line of fire, the fifth personality, my world, etc.

office worker

Workplace, Office, programmer, office software, Excel, Word, PPT, Office.

Student party

Primary school, junior high school, senior high school, university, Chinese, mathematics, public examination, campus, education.

A cowardly child; naughty child

Early education, mother and baby, parenting, toys

find

Teach you XX, XX, and the other party is your XX, XX fan base and mobile phone user XX.

other

Star, actor, brand, blue V, shopping cart, planting grass, golden sentence, government affairs, foreigners, shop exploration, headline system, technology flow, entertainment, medical care, law, psychology, watch.

Why emphasize positioning? You will find that the tubas on Tik Tok have their own characteristics, but you will find that the contents are unified. For example, when Tiger Brother says car, it means car. For example, Keiko relies on Yan value; For example, Guo Congming sings. Everyone's positioning is very clear, and fans are also very concentrated.

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(You can add your account type to your nickname. For example, the car that Tiger Brother said. At first glance, it is obvious that this is a Tik Tok car account. Fans who follow him believe that they are interested in cars. )

Imagine that you sent a beautiful video and gained 1000 male fans. At this time you update a handsome video. Who will watch it? Understand applause! ! !

Third, the tools needed.

1. Tools needed for shooting

(1) shooting equipment

For most novices, it is enough to shoot videos with mobile phones, and there is no need to use cameras at all in the early stage. However, it is recommended to shoot a mobile phone with more than 800w pixels, and the resolution of the mobile phone should be set to more than 1080P (if it supports 4K, it should be set to 4K), with more than 30 frames.

(2) stabilizer

If you shoot by hand, the screen will shake. In order to improve the quality and stability of video shooting, we need to use some auxiliary equipment, such as:

Mobile phone shooting tripod

Mobile phone shooting handheld pan/tilt

Bluetooth controller (you can use Bluetooth controller if it is not convenient for you to press the key yourself)

(3) Microphone

The main functions are: enhancing sound effects; It is easy to receive the radio to make the sound better.

(4) fill lamp

Mobile phone shooting needs light very much, so it is necessary to use fill light at this time.

The above tools are enough for basic video shooting and can be bought in a treasure.

2. Tools for video post-processing.

(1) video pictures, subtitles and sound processing

Tik Tok is made to record a beautiful life, and there is no need for any professional editing software such as PR and AE. Of course, professional editing software is better if possible, but most people don't use this kind of software.

If not, you can use Tik Tok's official editing tool: editing.

The basic functions of the bottom of the clip are similar to those of the snapshot, namely, editing, audio, stickers, filters, special effects, scale and so on. The video exported by editing has no watermark, but the sharing path is very single and can only be shared in Tik Tok! Maybe it is considered as the official editing tool of Tik Tok, and it is very suitable. Moreover, the editing APP supports Tik Tok music library, as well as various styles of soundtrack and transition music, which can basically meet the editing needs of most users.

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(2) cover making

It is ok for some types of accounts to have no fixed cover. The video content is the cover, but some content still needs to be covered, such as the video account. If three videos are connected to a story, you need to make a cover.

The professional tool is PS, but it is also difficult, and it is difficult for people who don't understand to do it well. At this time, you can use: draft design, maker stickers and other picture design websites, one-click drawing, font special effects, picture format, picture template, and the operation is relatively easy to use. Official website brought his own novice guidance.

Note: If many software tools are not available, you may wish to search. There will be many tutorials.

3. Data analysis tools

The data analysis tool I am using, Feigua Data, can track the data of Tik Tok account, understand the operation of the account, query the hot spots of the platform and the recent cargo data of Tik Tok platform in real time, and help you screen hot products. You can also learn about the recent videos of Tik Tok and explosions, which can be a good reference.

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However, this tool is charged, and it is quite expensive, so you don't need it, but it is better to have it.

Fourth, the basic operating skills

A qualified short video requires clear picture quality and correct format (width 1080px, height 1920px).

1. Start with the video duration.

As mentioned above, the algorithm of video and audio jitter must refer to these dimensions to improve recommendation: playback completion rate, likes, comments, attention and forwarding, among which playback completion rate is very important. Here, it is suggested that the video duration should be controlled within 10 second, and it is suggested that it should be 7 seconds, which is convenient for users to watch your video quickly and improve the playback rate of your products.

2. Break the broadcast volume and increase the account weight.

Tik Tok does carry weight. I ran hundreds of accounts myself (I don't brag) and found some rules.

In the early stage, the general weight is 300-500 (if the number of the first three works is less than 300, I suggest you directly cancel your account and re-register the registration number, which can be cancelled at Tik Tok Security Center). The continuous update of this number is likely to be hot. If there is no fire, you will find that your video will be played hundreds of times no matter how it is sent.

However, if a work in your account has a playback volume of 1000, then the playback volume of your later works will be above 700, and the playback volume will be significantly improved. If you are lucky, but the broadcast volume is broken 10000, then the works sent by your account can be easily broken by more than 10,000, and if the video data response is good, it can be broken by 65,438+million.

It is not difficult to see that this account does carry weight. If your video broadcast volume exceeds 10000 in the early stage, it will be easier to recommend your works in the later stage, so we need to break the broadcast volume. Summarize some video types that are easy to break the playback volume:

Stars with high traffic, the latest hot events, the latest popular background music, funny videos (the material can refer to other accounts of Tik Tok, and the videos that have been fired can still be revived after secondary processing).

I used to copy a work five times and send it to five accounts, each of which will be played tens of thousands of times. Because Tik Tok's traffic is too large, hundreds of thousands of broadcasts can only be counted as 95 cents, and it can continue to be popular.

3. Throw a bucket+test video.

The vote for dou+ mentioned here does not really let you vote for dou+, but to test whether the vibrato video is recommended normally. If you click dou+, suggesting that this video is not suitable for pop, then your video is problematic and you can basically be sentenced to death. If you can be red normally, your video is normal, don't worry.

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4. Start with the video title

Titles mainly include copy+topic, and its core function has two functions:

Show it to users: in order to let the users who see it stay, like, comment and forward our video.

For example, women's wear+wear, then the system will give priority to women's wear, so it will not be randomly recommended, which will make your video crowd more accurate. You can also let users know your video theme well and let users stay better.

Secondly, you can also play some title routines, which I need to summarize later. Let's continue reading.

5. refer to the popular content of Tik Tok.

The content burned in Tik Tok will continue to be burned after the second modification. You can refer to the works recently burned in the same field in Tik Tok, and then remake them twice, or remove them, that is, the so-called pseudo original, which is often better than your own original works.

You can easily find that in Tik Tok, it is originality that drives millions of remakes, songs make the whole network jump, and dances make the whole network jump. This is Tik Tok's urine. Find some shortcomings of the original video, and then remake it, and you can be more popular than him.

6. Don't mess around without 1000 fans.

It is not recommended to advertise, promote or sell products before there are no 1000 fans. In the early stage of the account, it is to do content and accumulate fans, and then it can be better realized in the later stage. This must be remembered.

adjust one's mindset

Many people have made three or five works with their heart, and the number of plays is only a few hundred, so their mentality may collapse. At this time, please adjust your mentality. As long as the amount of play is normal and the field is vertical, you will succeed if you persist in doing it well. Moreover, the popularity of a video can also drive the amount of video played before, so it is very important to have a good attitude when playing Tik Tok.

Some of the basic operation methods I know above will continue to be updated in the future.

Verb (abbreviation of verb) late liquidation mode

There are many ways to realize cash in Tik Tok. Here I only share some common ways to realize cash:

1. Commercial advertisement

Tik Tok officials published a star map to receive commercial advertisements. Merchants will post advertising tasks on it, and you can take the tasks yourself. The threshold is100000 fans. There is also the initiative of merchants to contact, but generally you have to have millions of fans to have this advertisement. For example, Dracula K received nearly 500,000 advertisements.

2. Shop window

After passing the real-name authentication of Tik Tok, more than 100 works will be released, and 1000 fans can open the product window.

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Then you can sell the products in the window, which is also the most common way to make money quickly in Tik Tok. When you publish high-quality works, you can hang the corresponding products (you don't need to have your own products, you can also add Taobao Alliance products to Tik Tok), and the video will bring a good commission after it becomes popular.

3. Rose drainage

Adding personal contact information to the introduction column is a common way for many shopkeepers to use WeChat business or Taobao.

4. Pay for knowledge

This requires a strong professionalism. If you are very professional in a certain field, you can develop courses to impart knowledge and pay for it, such as editing tutorial, shooting tutorial, Excel spreadsheet tutorial and so on.

5. Offline physical store

What ordinary people can operate is the same city. If you try to eat and live in the same city, you will receive some advertisements in the same city, such as trying to eat food, trying to stay in a hotel and so on. And then bring the address when publishing the work, which can attract other people in the same city to experience it.

6. Brand promotion

Among them, Xianhezhuang Hotpot Restaurant in Michael Chen has the deepest influence on me. As long as they are big celebrities on the internet, they are basically invited by Chen He to promote them. I'm sure you didn't brush less. This is the most typical brand promotion.

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7. Live broadcast realization

Live broadcast can be realized in two forms. One is that the live broadcast relies on fans to brush gifts to make money. Either you are eloquent or you are brilliant. On the other hand, live broadcast with goods, Li Jiaqi is one of the models. Recently, some online celebrities have started to bring goods in Tik Tok, and a live broadcast is hundreds of millions of sales.