What is the attraction of hot pot advertising?

Hot pot restaurant marketing activity plan the first part

I. Opening activities

1, theme: seven stars, stars set each other off, buy one and get one free.

2. Key points: In addition to the regular festive ceremony, the opening activities also plan to integrate the promotion of hot pot brands into the activities to create a "fate sky" experience for consumers; Increase the affinity of its hot pot restaurant. The specific practice is to implement "buy one get one free" every night within seven days of opening to show the sincerity of "Seven Stars". During this period, there will be a lucky draw every night, that is, one representative from each table will be drawn for the lucky draw, and the content drawn is 12 sample cards of different constellations. Anyone who draws a constellation card that matches his own constellation (based on the date of the ID card) will be regarded as the winner, and seven bottles of beer or bottled drinks will be awarded immediately, representing the seven hearts of the "Seven Stars".

3. Effect: The design of this opening activity aims at realizing the transformation between the old brand of "Seven Stars" and the new brand of Juyuan Seven Stars, that is, connecting the preceding with the following, inheriting and developing, and making history serve the future. On the other hand, it interprets the connotation and extension of the brand and opens up a broad space for future promotion.

Second, the theme activities

1, theme: seven stars shine high, true feelings return,

2. Key points: All consumers who are responsible for checking out when dining at Juyuan Seven Stars get a special "five-pointed star". When they accumulate seven (seven stars), they can draw a lottery in a hot pot restaurant with seven stars. The probability of the lucky draw is that the prizes are different, but the value is similar. This theme activity is temporarily implemented for one year. If the effect is good, it can be modeled as a system and written into its franchise operation manual.

3. Effect: This theme activity not only further strengthens the brand image of Juyuan Qixing, but also makes consumers worry about the hot pot restaurant from time to time, so as to form emotional interaction, thus realizing "you have me in their hearts, and I have you in them", thus embodying the realm of "fate is predestined, the stars set each other off and shine brightly" and cultivating consumers' loyalty to the hot pot restaurant.