Opening activity plan

In order to ensure high starting point, high quality and high level of activities, it is often necessary to prepare an activity plan in advance. Activity plan is a business plan that defines the time, place, purpose, expected effect, budget and method of the activity. So how should we make an activity plan? The following is my collection of model essays on school activities, hoping to help you.

Opening activity plan 1 activity theme:

Big reward for opening, surprise for entering the store.

Activity time:

XX month XX day -XX month XX day

Activity purpose:

1, the new store began to attract customers into the store for consumption.

2. Improve the popularity of barbershops and explore the local consumer market.

3. Establish a good barber shop image and gain a good market reputation. (same as above)

Activity content:

There are various forms of open activities. Here are some for your bosses to try.

First, within seven days of the barbershop's opening, a 200 yuan shampoo card for 20 times is now only 100 yuan.

Secondly, if you buy a card worth 500 dollars or more within seven days after the barber shop opens, you can enjoy seven free hair care services.

Third, on the day the barber shop opens, customers who enter the store can get coupons worth 50 yuan. When we spend 100 yuan, we can enjoy this coupon.

Fourthly, on the opening day of the barbershop, you can enjoy the discount of dyeing hair and curling hair in 20 yuan with the help of the activity page of the brochure.

Key points of activity layout:

Activities held in barber shops must be arranged three days in advance. Such as hanging balloons and colorful flags to create a festive atmosphere. In addition, the store should be well cleaned and packed. During the activity, some exciting songs can be played in the store.

Opening activity plan 2 time: 20XX year 10 February 65438.

Venue: Chris Western Restaurant

Theme: Opening of Chris Western Restaurant and Launching Ceremony of "Chris Romantic Time"

Dining form: buffet (buffet menu made in the kitchen)

First of all, the specific strategic orientation is:

Promotion direction: Take the preferential opening route, express intuitively with promotion, and gather popularity. Reduce the sense of distance in consumers' hearts and produce a cordial effect.

Promotion: Taking "opening" as the breakthrough point, discounts, vouchers and other promotion methods are carried out to achieve the goal.

Activity strength: fully reflect the characteristics of Russia and the West. In order to get the recognition of market customers, price packaging means is the key.

Grab customers: effectively intercept market customers with high-quality services and promotional activities.

Integrate channel resources and accurately target customer marketing: First, grab market consumer groups; The second is to strengthen the publicity and promotion of the central area.

Second, the promotion activities:

1. Three days before the opening, customers at each table will have a lucky draw before ordering. The prizes are: two vouchers with a face value of 100 yuan, a dessert, a drink or a dish, etc.

2. Special opening price: If you spend more than 300 yuan minus 50 yuan, the more you spend, the more discounts you will get (to be determined). You can also use 1 vouchers.

3, the package combination is more favorable (kitchen production package menu).

Iii. Planning and preparation before opening:

1. Gift package: including a 20XX desk calendar in our store, a brochure in our store, and two vouchers with a face value of 100 yuan (to be determined).

Remarks:

A, the restaurant desk calendar and brochure take Chris's fashion and romance as the keynote, and explain the restaurant's infrastructure, special catering, service scope and restaurant culture.

B, 2 vouchers, only one voucher can be used for a single consumption, and can only be used during the opening period (65438+February10-65438+1October 20th). This is convenient to attract consumers to spend again and further feel the food and service of the restaurant.

2. Inviting guests: In order to shape Chris' brand, provincial and municipal leaders, local businessmen and gentry should be invited.

3. Launching ceremony: ice sculpture+red wine. The words "Restaurant LOGO+ Chris Romantic Time" are engraved on the ice sculpture, and several red wine inlets are reserved. At first, the guests filled the whole plate with red wine. Into Chris's wine culture, romantic and festive.

4. Unified theme material preparation: desk calendars, brochures, leaflets, coupons and other printed materials; Outdoor popular flags, balloons, activity-themed backboards; Guest signing ceremony preparation, gift package packaging, etiquette reception arrangement, systematic training of restaurant staff, opening flower reservation arrangement, red carpet, opening banner, vertical celebration, lion dance performance arrangement, etc. (courtesy company cooperates).

Fourth, advertise before opening.

1, surrounding communities, high-rise residential buildings, and the media directly put publicity into accurate consumer groups. Such as: elevator LED video, leaflets, etc.

2. Newspapers (advertisements) or newspaper clippings: they are large in space and relatively low in cost, and are attached with newspapers. Choose local newspapers with large circulation as attached advertisements, and the area is the area where local stores are located and its surrounding areas. The time for selecting subscribers is the day before opening, the day after opening and the day after opening.

3. Distribution of leaflets: Choose areas with large local traffic and high population quality, such as the entrance of large shopping malls, residential quarters, high-end facades, writing rooms and government departments.

Release requirements:

(1) Delivery time:11:00-12: 30; 17: 00- 18: 00, at this time, it is mostly the commuting time of office workers, mostly the commuting time of government and administrative departments.

(2) Distribution crowd: people aged 20-50, who seem to have strong economic strength.

(3) Precautions: Smile publicity. If the other party doesn't receive the leaflet, you can't force it into the other party's hand. Pay attention to picking up the leaflets scattered nearby to avoid leaving a bad impression.

4. Other publicity channels: TV, radio, internet, magazines, short messages, taxis, etc. Release opening and preferential information (to be determined).

Verb (abbreviation of verb) Opening ceremony process:

Etiquette reception, guest sign-in, and gift-giving opening performance: Russian dance chairman delivered a speech, and guest leaders delivered a speech at the launching ceremony of red wine ice sculpture, announcing the official opening and launching the theme activity of "Chris Romantic Time". After the ceremony, the dinner began. (Cooperation of Arts and Crafts Company)

Miss Etiquette-sign-in desk (sign-in book and signature pen)-wear corsage-lead to the main entrance-host announces ribbon-cutting guest list-ribbon-cutting-lead back to the restaurant-chairman's speech-ice-breaking ceremony-buffet start-performance start (program to be determined)

The whole process was recorded and photographed, and the whole buffet was 1 hour.

Opening Activity Scheme 3 Getting married is a great event in one's life. With the continuous improvement of people's living standards and the continuous enrichment of life content, wedding photography has become the mainstream for people to stay in happy moments.

According to the survey of wedding consumption in XX city by China Economic Prosperity Monitoring Center, the results show that most people, rich or poor, have to use their savings when they get married. Marriage not only digests residents' existing income, but also converts part of residents' savings into consumption expenditure.

As a fashionable way of getting married, wedding photography is recognized by more and more young people and their parents. In the survey, 78% of men and 89.8% of women thought it was a souvenir, and this expenditure ranked fifth. It can be seen that wedding photography has been deeply rooted in the hearts of consumers, but the more choices consumers have, the more confusion it has brought to some photo studio businesses. Faced with such a huge market, their turnover did not achieve the expected results. Coupled with the competition from foreign counterparts, domestic small and medium-sized photo studios unconsciously stepped into trouble. This dilemma has a lot to do with the market, but the main reason comes from the operation itself. How to develop the photo studio, make it grow from small to large and increase the turnover?

I. Analysis of market conditions

The situation this year is quite grim. The golden period of wedding photography may 1 has passed, and there are still great business opportunities in the golden period of the remaining eleventh and the end of this year.

The era of meager profit in wedding photography has arrived, that is, the battle of various photo studios has begun. This war is different from previous price wars. This war is a combination of many factors. Facing a cake is not a simple problem of eating more and eating less, but a real life-and-death struggle to divide the cake.

1. Market situation: According to the statistics of relevant departments, as of May of XX, there were more than 20 large and small photo studios in Shiyan, among which small and medium-sized photo studios accounted for the largest proportion. The whole photo studio market is huge and popular.

2. Competition analysis of Rohm Studio: Mainly from the publicity of large companies and similar companies nearby.

3. Consumption analysis: newlyweds and middle-aged and elderly couples who want to take photos as a souvenir. These people have a stable income and a good cultural quality, and most of them have already occupied a place.

4. Product analysis:

A. Advantages: it has certain originality, strong propaganda consciousness and certain temptation in promotion. The transformation of the facade highlights fashion elegance and high-tech digital photography.

B. Disadvantages: mainly from large companies, consumers emphasize the best, and expenditure is not the main concern.

C. Opportunity: launch brand-new promotional activities to attract consumers and update publicity methods.

5. Product positioning analysis: omitted

6. Analysis of previous promotion activities:

For example: XX Millennium commemorative set: there is a sense of deception to old customers, so the discount is as high as 40%. When new customers face amazing preferential prices, they will think that the quality of the business or a series of other problems.

7. Pricing strategy analysis:

For example, the wedding photography with a surprise price of 998 yuan is a decent thing in itself, and consumers think that this price is definitely overestimated, which is the success of the promotion.

Second, the sales target:

From July 1 XX to June 30, XX, photography sales increased by 20%; The turnover is 6,543,800 yuan, the promotion expense budget is 8,654,380 yuan, and the profit target is 200,000 yuan.

Third, the promotion plan:

1. Summer is the bleakest season for wedding photography, and some service industries are usually affected by the season, resulting in the difference in sales between off-season and peak season. In the peak season, when the market is good, although the competition is fierce, the market demand is large, so the sales are still relatively successful.

Get twice the result with half the effort; In the off-season, they often spend a lot of money, material resources, energy and manpower to promote sales, but there is still no return. Coupled with the competition of peers, it is even more difficult to move in the slow-moving period of seasonal sales. In the off-season, a series of problems such as "what to do", "how to promote sales" and "what means to promote sales" have become the keys that enterprises often encounter and hope to solve.

Off-season marketing caused by fierce competition among peers and seasonal influence of sales.

First, abandon the traditional sales methods and promotion methods, and do not compete directly with peers. Because peers have their unique status and brand in the eyes of customers, we can't compete with them for ranking at the same time.

Second, understand the correct market demand, use the mentality of customers to follow suit, and re-find new promotion methods. Since it is a new brand, it is necessary to adopt a new way and strive to be different from other brands, rather than returning to the traditional way. Only in this way can we avoid its sharp-edged, unique, innovative and easy for customers to remember.

Third, reduce manufacturing costs and sales risks. Minimize the cost in the production process, thus reducing the risk to an acceptable level. Reassure decision makers.

Fourth, under the premise of reducing the cost, innovate the product itself. Only by innovating products in materiality, information, interest and timeliness can customers and the market truly understand the situation. Only in this way can customers directly and actively understand the information and seize the opportunity to complete the consumption of products.

Finally, seize the appropriate opportunity to carry out promotional activities. This project was planned in early July. After a month of preparation, it should be implemented immediately. If August passes, the significance of implementation will not be so great. Because June 5438+ 10 is the climax of marriage and September is the peak season of wedding photography, there is no need to spend a lot of manpower, financial resources, material resources and energy on promotion.

A. Advertising performance strategy: various schedules of newspaper promotion activities.

B. Media application strategy:

Shiyan Evening News, Dongfeng Motor News and Dongfeng TV Station: The audience and readers are mostly employees of our city and various professional factories of Dongfeng Company. They like this kind of information, and the advertising coverage is wide and the effect is obvious.

Advantages of "Asia-China Advertising": fast delivery and fast information dissemination, mainly for large office buildings, professional markets, enterprises and institutions, private owners, working-class people and major hotels in Shiyan City. The readers are mostly young people, and the appeal points are clear.

C. Rohm Studio Opening Promotion Strategy:

Complimentary advertisements: "Celebrate the opening of the business, 555 special activities", "Love forever free photo raffle" and "Romantic" personal photo suit. The sales price is 288 yuan, and the number of places is limited.

Publicity page: print company folding pages and publicity pages of different schedules.

Award-winning advertisement: "Long live the first wedding Expo of XX" and "Love Truth+"photo wedding activities were jointly held with the hotel.

Discount card: print the wedding dress set of "Romance of Life" and "Love Discount Card" to explore potential customers, which can be transferred and distributed, that is, send friends as soon as they are friends, and enjoy the discount.

Publicity activities: opening large-scale celebration and "12 constellation wedding dress fashion show", "Rohmx summer global boutique wedding dress show", "Rohm wedding dress designers from four major fashion capitals release new wedding dresses", carrying out "Looking for the most affectionate bride in Shiyan" activities, on-site wedding dress design: sending publicity pages on the street and hanging large exhibition boards.

Out of print at dusk: wedding photos of the golden and silver married couples will be put away. The slogan is: the price is fair, the sky is affectionate, and people will meet after dusk. The wedding starts in the off-season.

Company sample: long-term company publicity, shaping well-known brand enterprises.

D. public relations activity strategy: sponsoring media photography services.

Fourth, the promotion budget:

1. TV and newspaper advertisement: 8,000 yuan (August 8-August 28, staged)

2. Publicity page: four booths, two-color single-sided size 16, 105g imported coated paper XX (5000 sheets per booth) * * * 3000 yuan.

3. Company sample envelope: 250g four-color printing, 5000 copies of imported coated paper coated with matte film, totaling 1800 yuan.

4. Exhibition board: the market price changes greatly, which is counted separately. 1000 yuan

5. Promotion personnel expenses: 3,000 yuan

6. Unforeseen expenses: XX yuan, which will be counted separately due to current events.

Planning memorandum of planning department: copywriting, store pop design and production, gift purchase.

Store operation guidance memorandum: words from the sales department, preparation of briefcase objects, false statements, etc.

Memorandum of the General Manager's Office:

1. Make a time management table according to the planning content of the planning department to sue the work progress of each department.

2. Hold a communication meeting to confirm the degree of progress coordination and the formulation of activity improvement plan.

3. Summarize the financial status of the business department, finance department, planning department and other departments, and check the budget implementation against the budget preparation.

4. Determine the project team members and project leaders.

5. Formulate and report to the general manager the phased reward policy for outstanding employees in the sales department; Establish a healthy competitive environment, improve and promote the enthusiasm of sales department employees to place orders with customers.

6. Assist the Planning Department and the Training Department to establish a training plan and conduct intensive activities training.

Report the work performance, meeting contents and work progress of the previous working day to the general manager every day.

Description of the market background of the launch plan: cater to the digital wedding photography in the current market, make special packages, let more people know about digital, and more is to seize the opportunity. Seeking opportunities for new brand positioning: activity theme: Rohm-I love you all my life! (half or quarter edition).

Activities: Customers who book the "Romance of a Life" wedding dress before August 8th-65438+1October 8th can enjoy the following privileges.

A premium combination: 28 copies, 18 copies.

Send a carved crystal photo frame.

Give a framed 24-inch enlarged photo (cold mounted)

Give a poster for a big romantic movie.

Give the fashionable lady a cosmetic box.

F Give away five "friends and relatives cards" that can get cash feedback, and two customer-specific free photo cards (valid after 6 months). The price of a wedding dress for a lifetime is RMB (love me and love you).

"Romantic Life" series:

1. The main photo album is 18 inch gold-plated cover, with the inscription "Dedicated to the rose that never fades in my life" (in both Chinese and English). ***28 books (list of book sizes)

2. Girl book 12 inch, with a burgundy background and a gold-plated back cover. Book items *** 18 (list of book item sizes)

3. Store pricing: RMB (love me, love you) is not discounted.

4. Gift: A huge digital movie poster.

12 inch crystal photo frame

A 20-inch enlarged photo (with frame)

A set of VIP cards of "Luomen Photo Studio" includes: two free photo cards (one free wedding photo and one to five introduction cards for relatives and friends (you can get discounts and cash back for introducing relatives and friends to take photos).