Where was the first store in Naixue established?

Naixue's first store was established in Shenzhen.

Naixuecha, founded on 20 15 and headquartered in Shenzhen, Guangdong Province, belongs to the tea brand of Shenzhen Pindao Catering Management Co., Ltd. The appearance of Naixuecha broke the previous understanding that the tea market was limited to low-end brands. By focusing on providing creative tea with high-quality ingredients, choosing the core area of the city's high-end commercial center and providing a design-rich experience space, Naixue's tea has embarked on a development route of high-end ready-made tea.

This is not only the success of brand innovation, but also the success of high-end tea brands. On June 30th, 20021,Naixue Tea Holding Co., Ltd., an affiliated company of Shenzhen Pindao Catering Management Co., Ltd., was officially listed on the Hong Kong Stock Exchange. On July 2, 20 19, Naixue's tea was selected as one of the top ten tea brands in China. By May 2023 1 1, the number of milk tea shops in Naixue has reached 1 158, all of which are directly operated stores, and it is not allowed to join.

enterprise development

On June 5438+065438+ 10, 2020, after Naixue's tea, Naixue's gift, Bla Bla bar and Naixue DreamWorks, Naixue opened a brand-new store-style Naixue tea PRO, giving four product types of tea, coffee, baking and snacks, and further constructing consumers' full-time multi-scene consumption habits from breakfast, afternoon tea to light dinner.

In February 2022, Naixue Tea announced that its annual income exceeded 10 digits, and the income of a single store continued to recover. In February 2022, Shenzhen Pindao Catering Management Co., Ltd., a tea-related company of Naixue, applied for the registration of a number of Naixue Life Trademarks. International classification involves catering accommodation, alcohol, clothing, shoes and hats, convenience food, etc. The trademark status is all under application. On February/February/2002 1 1, Naixue Tea officially submitted the listing form A 1 to the Hong Kong Stock Exchange to start the listing procedure, with JPMorgan Chase, CMB International and Huatai International as sponsors.

Baidu Encyclopedia-Naixuede Tea