The Transformation of BJ40 from Off-road "Star" to "Star"

Not long ago, I saw someone discussing the topic of success on the Internet. Many netizens participated in the discussion. Some people say that success needs opportunities, others say that success still depends on strength ... There are different opinions, and one of them is impressive. If you spend ten years doing only one thing well, then what you have can be called success. In fact, if you think about it carefully, this statement is indeed somewhat. If you grind a sword for ten years, it will be sharp when you draw it.

In fact, there is such a successful case in the automobile circle. Since the listing of Beijing Automotive BJ40 in June 20 13, BJ40 has also ushered in its tenth year in 2023. The off-road star of that year, with its square and tough appearance, unique rough temperament and strong off-road performance, has long been synonymous with "off-road old gun" and is deeply loved by off-road enthusiasts. The cumulative sales volume in the market exceeds 300,000 vehicles, ranking first in the sales volume of self-owned brand hard-core off-road vehicles, and the secret of the success of BAIC BJ40 is actually hidden in this decade.

Since the first generation of models, BAIC has been adhering to the principle of participating in top competitions through actual combat verification technology, and empowering products with technology, thus creating products with outstanding strength and strong performance. Let's review the scene of BJ40 Beijing Auto in the past ten years!

In 20 13, when BAIC BJ40 was just a fledgling, it held a "test drive of Tibet Dabei Line". In fact, there were still some doubts at that time. After all, as a car with high attention, it is inevitable to choose to test drive at high altitude and complex terrain for the first time, but it is such a top-level off-road test drive that not only verifies the product performance of BAIC BJ40, but also produces BJ40 in one fell swoop.

20 14, BJ40, which was recently listed, made its debut in "Alashan Heroes' Club". In fact, friends who know or pay attention to cross-country must know that Alashan hero will be an annual paradise for cross-country enthusiasts. Every year, cross-country enthusiasts come here from all over the country to enjoy the excitement and fun brought by cross-country. BJ40 can be said to be an in-depth event for cross-country enthusiasts. Through cooperation with many hard-core off-road vehicles appearing in wild extreme venues,

20 15, when BAIC BJ40 came to the Alashan Heroes' Club again, it was not the "little guy" who participated for the first time a year ago. It has already conquered "heroes of all walks of life" with its hard-core product performance on the battlefield, established a strong product reputation in the cross-country circle, and blew a BJ wind. In the same year, a new round of cross-country test drive began, and a long-distance crossing of Fakufeng Lane in Diaobingshan City was carried out. This time, the part-time 4wd system and 4L mode suitable for mud and gravel left a deep impression on the media and cross-country people on the spot, and they also enjoyed themselves in the wild.

20 16 is definitely a memorable year for BAIC BJ40. Not only held three test drives with extremely high difficulty coefficient and memorable significance (Emerald Island Test Drive, Aershan Ice Test Drive and Long March Test Drive), but also participated in the Ring Tower Rally for the first time and won the runner-up in the manufacturer group. At the same time, it is also a year of product testing and optimization, which has laid a solid foundation for the continuous upgrading of products.

If Beiqi BJ40 in 20 16 was a small test in the ring tower rally, then in 20 17, Beiqi BJ40 officially started the wave of cross-country races, and successively participated in the ring tower rally, Alashan T3 Desert Folk Selection Competition, Silk Road Rally and China Car Field Cross-country Championship (COC), and won the championship.

In 20 18, BAIC BJ40 completed defending its title in the ring tower, and held many off-road activities, such as Call of Duty, Aershan Test Drive and Alashan Heroes' Club. By verifying the performance of hard-core products in extreme off-road environment, it deepened the label of events, replaced the test with events, and fed back the accumulation of several years to the products. BJ40 PLUS and Urban Hunter Edition were listed in September and 12 respectively. The diesel version of the car.

In 20 19, BAIC BJ40 completed the feat of three consecutive championships in one fell swoop, setting a new record for its own brand and paving the way for the world-class rally in Dakar. The birth of the BJ40 champion model of the ring tower is to commemorate its outstanding achievements in the ring tower race.

In 2020, BAIC BJ40 continuously accumulated experience in test drive and extreme road conditions at home and abroad, launched 2020 models, and began to prepare for an action that only real warriors dare to try!

Yes, on 202 1, BAIC BJ40 officially participated in the Dakar Rally. Although it was the first time to participate in the competition, it became famous in World War I and directly won the first, second and third place in the new group, creating the best result of the competition. It is also the best record in the history of China brand's first competition, and it stands out from the rest of the world. In China, BAIC BJ40 is not idle, and a tank of oil runs 1000 km to challenge and honor DKR Group.

In 2022, Beijing Cross Country entered the Dakar Rally again, successfully completed the race on the field with a completion rate of only 38%, and successfully challenged Batangarinbi Lutufeng. The modified version of Hoh Xil launched in the same year attracted the attention of netizens as soon as it appeared.

In 2023, BAIC not only became the only China brand to participate in the Dakar Rally, but also showed its strong strength in the face of new routes with escalating difficulties. Winning the first place in international competitions after the race can be said to be a cross-country wind in China.

It is not difficult to see that in the past ten years, BAIC BJ40 has actively participated in and organized a number of cross-country activities and actively participated in top cross-country events at home and abroad. The decision to iteratively optimize products through racing is absolutely correct. Ten years of actual combat accumulation has become a valuable asset of Beijing Auto, and Beijing Off-road BJ40 has also evolved itself through ten years, forming a strong product force. Take the current BJ40 2023 Urban Hunter Edition as an example, the exterior is the fusion of traditional Chinese aesthetic elements and modern industrial metallic feeling, the interior is the collision of considerate configuration and arbitrary intelligent interaction, and the core is the spark of 2.0T beehive power and powerful off-road genes, all of which make BAIC BJ40 a well-deserved representative of domestic off-road vehicles and an indispensable spiritual totem of China off-road circle.

It's a great honor to witness BJ40' s ten years from the perspective of media people, which gives me the greatest feeling that it has been advancing with the times. I believe that in the next decade, BJ40 will give more surprises to the cross-country circle and this era.

This article comes from the author of Cheyihao's car exploration port, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.