As soon as remy martin opens up, good things will come naturally.

This advertising word was all the rage that year, and everyone knew it. When writing this article, I looked up the information on the Internet. Unexpectedly, I found that many people don't understand this sentence. This advertisement should have charm but no charm, and it should be literary. If it is written independently, there is really nothing good. The key point is that you can't separate an advertising word from its context.

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This advertisement was born in Hong Kong from 65438 to 0970. At this time, Hong Kong, as one of the four little dragons in Asia, is in the primary stage of vigorous development, changing with each passing day at an unprecedented speed. The whole city is full of hormones, and the phantom of money flies like catkins over Beijing in April and May. Brandy, cognac, these unfamiliar words, like many other new things, are popping up every day, adding a bit of impetuousness to impetuousness. In such an atmosphere, how to introduce a strange product category to consumers, establish the image of a high-end brand and open the market quickly? Starting with history, tell the inheritance of remy martin for more than 200 years? A strong sense of culture is not suitable for the hustle and bustle of this city. Starting with the quality, it's like telling people who never eat spicy food the difference between Erjingtiao and Chaotianjiao. Starting with cultivating consumers and teaching them how to taste wine is a long-term work, and it is difficult to get immediate results. The genius of this advertisement is that it takes a different approach, goes straight to the theme, focuses on the social function of luxury goods, and outlines the dazzling pictures of clothes, incense and temples in the simplest and rudest way. This advertising slogan appeared after shooting a series of shots from the perspective of a successful man. BMW's good car and good wine are really a match made in heaven. At this time, it was a stroke of genius to say, "remy martin will come as soon as he opens something good.". It is said that James J.S.Wong recalled that he was not satisfied with this sentence at that time, but after trying several versions, he still felt that this simple and clumsy vernacular was the most appropriate.

Remy martin and astronomers.

Speaking of appropriateness, I have to talk about the name "remy martin". The name of this French brand is remy martin. Like many wineries, it uses the name of the founder family. When people use people's names as brand names, the translation of brand names is usually transliteration. If the Chinese characters selected by transliteration can make people think of high relevance and recognition, then this translation can be said to be quite wonderful. As a high-grade brandy, Hennessy is directly transliterated from the French brand Hennessy into Chinese. The words "Xuan" and "poem" are elegant and beautiful, so this translation should be said to be relatively high.

Thirdly, remy martin's translation is unique. The word remy martin has nothing to do with remy martin, but it gives the brand logo a Chinese name. This practice is not uncommon, but it generally appears in the translation of literary and artistic works. For example, "Gone with the Wind" has nothing to do with this. It is a Chinese name given by the translator according to the content of the story. I say the name remy martin is appropriate, because this unique translation method makes it unique, easy to remember and easy to spread. Although there are no foreign words such as "you", "that" and "death" in the translation, the existence of "remy martin" like man and horse is very foreign.

So what exactly is this remy martin? Remy martin, known as Centaur in English, is a mysterious ethnic group in Greek legend. There are many different versions about its origin and story. After the decline of Greece and the rise of Rome, the legend of horses was also inherited by the Romans. Most of the legendary horses are grumpy, but there are also some heroes.

Sagittarius also has a name Sagittarius, Sagittarius. Friends who are familiar with constellations should know that Sagittarius, also known as Sagittarius, is translated from the word Sagittarius. This is a free translation. Sagittarius means Sagittarius in Latin, and this Sagittarius is a member.

1870 brand logo was designed by the third generation head of remy martin family. The technology of making cognac is perfect in this man's hands. He thinks it is necessary to design a badge in order to open the international market. Sagittarius is chosen because his constellation is Sagittarius, and because he is not only the first of the three generations, but also an astronomer.

Konek's finest brandy

The translation of cognac is also very interesting. Originally, the French name was cognac, first the place name, then the wine name. Brandy Brandy is distilled from wine and produced in many places, but only brandy made from grapes produced in cognac can be called cognac.

The French pronunciation of cognac is closer to "Konek", and Chinese has indeed been translated into "Konek" brandy. It is difficult to verify how "cognac" is translated. Judging from pronunciation, most of them are works in Cantonese. "Yi" is a very old word, but it rarely appears in modern Chinese. Using this word not only expresses that "cognac" is a place name, but also is a wonderful translation, which is better than "Korneck".

The picture comes from the public copyright * * * resource of Pixabay.