Japanese car constellation advertisement _ Japanese car advertisement highlights

Japanese car constellation advertisement

Editor's note? On the fifth floor of Beijing Automobile Museum, there is such a mini-car that is particularly concerned and loved by people. The light cream body is exquisite, small and lovely. It's Subaru 360. As a typical representative of ordinary cars, Subaru 360, together with Citroen 2CV and Volkswagen Beetle, is in the "automobile society" exhibition area, waiting for people to approach them and explore their time stories.

Five floors to build a collection car? Subaru 360

The product of the times: the background of the birth of domestic cars

Subaru 360 propaganda pictorial

Looking back at Japan in the 1950s, shortly after the end of World War II, Japanese citizens at that time generally could not afford full-size cars. Cars, color TVs and air conditioners are called one of the three "artifacts" that everyone yearns for, and they are luxury items that most Japanese people can't reach. "Owning a car" is synonymous with a better life. ? In order to popularize automobiles, popularize national automobiles and promote the development of automobile industry, the government has formulated new automobile standards. Subsequently, the new model level-K-car (that is, "light? Car ",light automatic car) was born. Various automobile manufacturers are eager to try and devote themselves to the development of "national cars", among which Fuji Heavy Industries is the best. ? Fuji Heavy Industries had been producing a mini-car that was vividly called "the leg of daily life" before the "national car concept" scheme was introduced in May. 1955. On this basis, it was redesigned according to the standards promulgated by the "National Car Concept", and a new car came out, named "Subaru 360".

The originator of k car

Subaru 360, as one of the typical representatives of early mini-car K in Japan, is closely related to its background and national conditions. In time, the trauma caused by the Second World War has not yet healed, and the national economy needs to be revived; From the perspective of space, small land area and narrow road surface determine that mini-cars and mini-cars are promising in people's travel choices. Minicars have the advantages of small size, small displacement, short and light body, freedom to shuttle between cities and streets, flexibility and portability, and at the same time solve the problem of difficult parking.

Subaru 360 in the city

Subaru 360 in the city

Subaru 360 was successfully trial-produced in 1958, and stopped production in 1970. During the period of 12, it was continuously improved, and new models were continuously introduced, and convertible and commercial models were introduced the following year.

Subaru 360 luxury? (Subaru? 360? Luxurious? k 1 1 1)？ 1968

Subaru 360 derivative convertible Subaru? 360? changeable

Subaru 360 police car? (SUBARU360？ Police? Car)

Entering ordinary families: integrating into people's lives

Subaru 360 propaganda pictorial

Subaru 360 propaganda pictorial

When Subaru 360 1958 was first listed, the price was 425,000 yen. The monthly salary of college graduates who just worked at that time was about 13000 yen. For most ordinary people, it is still a little far from realizing the vision of having a car in every family. However, at 1969, the price of Subaru 360 standard model has dropped to 309,000 yen. In that year, the monthly salary of college graduates rose to about 3 1 10,000 yen, and the annual salary of family members and even the sum of one person's annual salary was enough to pay the car price. Since then, cars have gradually entered thousands of households and become more and more closely related to the daily life of ordinary people.

Subaru 360 lens appearing in Japanese animated films

Subaru 360 lens appearing in Japanese animated films

Subaru 360 lens appearing in Japanese animated films

The 65,438+02 years of Subaru production coincided with the 65,438+02 years of Japan's rapid economic recovery and development. During this period, people's living standards improved rapidly, and the number of families owning private cars increased. Subaru 360 sold a total of 340,000 vehicles in Japan during the short period of 1958-1970. 1970 Japan's small-displacement vehicles increased by 600,000. One out of every six cars is Subaru. In Europe, during the 42 years from 1948 to 1990, the sales volume of Citroen 2CV was only twice that of Subaru 360. ? Design and manufacturing concept: starting from simplicity and practicality

Marker cluster

Subaru means "six stars", and Fuji Heavy Industries is formed by the merger of six companies. The products named after constellations add a lot of romance to national automobile brands. "360" because its engine displacement is 356? Named after cc. Many design concepts of Subaru 360 come from Nakajima Aircraft Corporation, which uses single-shell body frame and lightweight glass fiber material on the roof, which not only greatly reduces the weight of the car body, but also saves valuable steel resources locally.

Light two-door city car

When many people first see Subaru 360, they will think that its design is a bit like Volkswagen Beetle. In fact, many Japanese automakers will gain market recognition by imitating successful foreign models at the beginning of their business. As a "Japanese national car", Subaru 360 chose the classic European and American model Volkswagen Beetle as the imitation object.

Subaru 360 advertisement

There is plenty of space in the car and a wide view.

The double-row seats can be folded, and the interior space is comfortable and spacious.

Unlike a large number of front engine models that use water-cooled 4-stroke, 4-cylinder or even more cylinders at the same time, Subaru 360 adopts a rear-mounted rear-drive 2-stroke inline 2-cylinder air-cooled engine similar to Volkswagen Beetle. This kind of engine has the advantages of smaller mass, simpler structure and easier cold start.

Subaru 360 convertible design

Overall Layout Design of Subaru 360 Model

Body length is less than 3 meters.

Pioneer of a better life: the significance of example

360 is not only a pioneering work of Subaru, but also a milestone in the revitalization of the entire Japanese automobile industry. Starting from simplicity and practicality, Subaru 360 has no luxurious and gorgeous appearance, abandoned complicated design, and stood out from many models in the post-war era, making the car go down the altar and enter the homes of ordinary people. It can be described as a veritable "national car", truly realizing the dream of ordinary people's homes to use cars, becoming a unique landscape of Japanese society after the war, and also a bright color in the development history of the world automobile industry.

Beijing Automobile Museum collects cars? Subaru 360

Subaru 360 car displayed on the fifth floor of Beijing Automobile Museum, produced in 1959, is a third-class collection of the museum. The original rate is close to 100%, and it can still be opened at present. If you visit Beijing Automobile Museum, welcome to the Creation Hall on the fifth floor and feel the charm of people and cars in the exhibition area of Automobile Society. ? Source of information:? 1.スバル360? 2.subaru 360? Childhood memories. Sun. Automobile and driving maintenance? 3. The famous Japanese car-the pioneer of realizing a better life-Subaru 360 (the second time). 1. Cars and accessories? Finishing/Beijing Automobile Museum? Zhou Weiping? From the network