What do the hearts, blue diamonds and crowns marked under the store name on Taobao mean?

Taobao's peach heart, blue diamond and crown are the seller's credit rating.

Each successful order of both parties in Taobao can be evaluated accordingly. The buyer's credit accumulation is aimed at each treasure in the order, that is, after the order transaction is successful, the seller can give the buyer an honest evaluation of each treasure.

The evaluation is divided into three categories: favorable, moderate and bad. After the evaluation takes effect, the credit score of the evaluated party will be increased or decreased according to the corresponding calculation method: "favorable" plus 1 point, "moderate" without extra points, and "bad" minus 1 point.

As a seller, its credibility is divided into the following 20 grades: