Correlation of Yi Guangxu

Is it just a joke or a good story? How does a Weibo operate as a company and win the favor of VC? In 20 12, Weibo, founded by Feibo, was rated as the most successful self-media enterprise of the year by Sina, and won the 5th Digital Media Awards. Angel investor Kai-fu Lee, Metersbonwe Bang Wei CEO Zhou, CEO 4399, first-line big name, Fang Wensheng, etc. Are paying attention to the creativity of "grassroots"! "As long as users have demand, it has the value of existence, and its value lies in its brand and communication volume." Internet thinking is the mainstream, and the creation of many brands that Yi Guangxu thinks is actually the symbol and necessity of Internet influence. "In the future, all brands and media in China will enter the Internet, and 80% of enterprises will die." Feibo Chuangchuang took the lead in discovering the value of the Internet itself and will become a successful Internet marketing enterprise in China.

Yi Guangxu has his own beliefs. He thinks the Internet is the most valuable industry. "One, he doesn't spell dad; Second, he doesn't spell Niang; Third, dad can't do it. " As long as you are really strong, you can survive in the Internet field for a long time. For the early days of Yi Guangxu's business, the particularity of the Internet made him think that it was the most suitable industry for young people to start businesses. Not only has it opened up many powerful opponents for young people, but it has also opened up a good entrepreneurial platform for everyone. The risk of internet entrepreneurship is relatively small, but it can achieve the effect of small investment and big return. In fact, Weibo was not his first venture. I also made a creative platform website and traveled all over the major online media platforms for independent publicity. As long as it is a new online platform, he will register multiple accounts and try to use it, knowing how to make full use of this platform. "I think Weibo has the most complete structure and a wide audience, just like a small society." So in the early days of Weibo, in order to serve such a small society, Yi Guangxu registered a bunch of user names, and the effect of cold jokes was the best, so he kept it and has been running ever since, becoming a signboard created by Feibo. And in the final analysis, why do jokes succeed? Yi Guangxu only said three things: first, most people have such needs; Second, we did it earlier; Third, the name is good. Because of this insight, Yi Guangxu began to create his own business with the selection of cold jokes-Feibo Chuangchuang. However, at the beginning, not everyone agreed that Yi Guangxu, who had brains and creativity, wanted to find investment, but most of them declined! However, God never shuts one door but he opens another, and his persistence gave him hope.

Bole Cai Wensheng is better than "Thank you!" Six minutes left!

20 10, cold jokes have been ranked first in Weibo. Yi Guangxu believed in his market value and began to "market himself". However, not everyone agrees with him. "I tried to tell everyone what I thought and let them invest in me, but everyone gave me a" thank you "reply, except Cai Wensheng, who thought I was fine." Previously, Cai Wensheng began to pay attention to him in Tencent Weibo. Celebrities also have needs, and no one can refuse happiness, so many celebrities in Weibo paid attention to me at that time, and now they have become good friends. When I first came into contact with Cai Wensheng, Yi Guangxu actually became attached to him because he wanted to buy a domain name, and they exchanged contact information. "There was a party in Beijing, which was the first time we met formally, and then I came to Xiamen. Miraculously, we talked about Weibo for an afternoon, and he decided to invest in me in only 6 minutes! " !

People feel the wonder of fate, but not only luck can determine success, opportunities and challenges coexist forever! He didn't have a team, and with two friends who came from Jiangsu together, he started to set up a company and really started his self-media marketing!

Rene Liu, the star, is looking for the "planner" of their transformation in Weibo!

If you need to know about "Feibo * * * Chuang" through "Selected Cold Jokes" before, then the current "Feibo * * * Chuang" is enough to convince you that they will not only joke. "Recently, Rene Liu found us. He hopes to build his personal Weibo into a public welfare self-media and support public welfare through his own strength. I hope we can help them plan their operations. " Today, Feibo Chuangchuang is no longer just an ID creator, but an Internet media marketer.

Happy marketing is more like home office.

Feibo Chuangchuang's office is full of warmth everywhere. The tone of the company is mainly green, which was chosen by Yi Guangxu himself. All the decorations were decorated by him and the designer. Every colleague at work works as freely as at home, and everyone is used to walking freely and communicating with each other at work.

As soon as I entered the door, it was different from the previous enterprise. There is no creative wall here, but there is a grateful wall full of green, which is covered with grateful post-it notes from colleagues of all sizes! Today, I will post a photo to keep that attitude alive, which may be the reason why Feibo can manage the selection of cold jokes so successfully. Everyone is served and serves others! Future-From Media Network marketing guru

Many people may only know popular blogs such as the selection of cold jokes and horoscope whispers from the beginning, but few people know that this company is also a supporter of Mr. Kai-fu Lee's WeChat technology, the publisher of the famous Hong Kong-made genius Cai Lan Mobile Newspaper, and may also be a future star, athlete and partner of all walks of life on the Internet. "In 20 13 years, Feibo * * * will build a complete concept system of Internet self-media, and build several well-known domestic self-media brands in the fields of entertainment, media, technology and jokes". The so-called self-media is a way to begin to understand how ordinary people provide and share their own facts and news. Privatized, civilian, universal and autonomous communicators are the general name of new media that transmit normative and non-normative information to unspecified majority or specific individuals through modern electronic means. Blog and Weibo are just one of them. As for the development of Weibo platform, it may not be as fast as we thought. In Yi Guangxu's eyes, the development of Weibo is still in the initial stage, and the development plan created by Feibo * * is no longer limited to platform marketing communication, but hopes to become an enterprise that affects the marketing methods and improves the structure of Internet media. And entertainment is his second sword: it is rare to extend the traditional concept of entertainment to the Internet, and the combination of the two is a new way of Internet media!