Why do women account for a large proportion of the authors of vibrato short videos?

It is easy to understand why there are more women in Tik Tok. The first is to look at the app audience and locate the crowd. The second is functional. The third is the type of video display.

Crowd positioning, as we all know, the development of the 4g era not only led to the rise of mobile payment, but also promoted the development of short video. Because the traffic is cheap, it adds a pair of powerful wings to the development of short video. Now the arrival of the 5g era has provided infrastructure for short videos, and the types of short videos will be more diverse, interesting and humanized in the future.

So who is the main population of Tik Tok? There is no doubt that the main target is the younger generation. Judging from the portraits published by Tik Tok, most of them are first-and second-tier cities with high school education or above, and the ratio of male to female is 4:6, which also shows that Tik Tok is more popular with women.

Functionally, I divide Tik Tok's video types into five types, Yan value category, and most of these videos are beautiful and handsome, fashionable to wear, street shooting and so on. Life, this video segmentation field is relatively wide. Such as animals, mother and baby, toys, sports, education, emotion, campus and so on. Talent, this kind of video needs certain skills, such as music, dance, technology, workplace and so on. The fourth category is interest, such as games, animation, constellations, food, movies, and secondary elements. The last category is other categories, such as star artists, brands, official media, and tutorials.

After careful observation, you will find that the speed and intensity of video communication are better than paper and articles, and the sense of experience is stronger than words, so it is more popular among young people. Coupled with the accelerated pace of life, video content is more suitable for the times. For example, you want to learn to cook. After reading the text explanation, I didn't understand the seven steps for a long time. What about the short video? The author has optimized the steps, just follow the video steps. Another example is makeup and dressing. When girls look at makeup artists, the steps of watching videos are definitely stronger than words. It takes time to read words and understand them, but short video tutorials are different. The author gives you good steps, and you can learn step by step, which also proves that Tik Tok is functional and more acceptable.

The third point, which is also very important, is that the types of exhibitions are all about women's liking for themselves, which shows that girls love beauty. It is precisely because of this natural nature that a large number of girls shoot videos in Tik Tok. You can see that the five types of girls described by Tong Yingjun are completely competent, and if they love beauty, they are more willing to shoot. Let's take a look at whether the major fields under the life category also satisfy the desire of girls to appear in the camera, such as animals and toys. The same is true for other categories.

Since girls love beauty, so do men. Based on the influence of the final commercialization of Tik Tok and the characteristics of men's love for beauty, Tik Tok has seen many videos of girls to cater to the user groups, just as the ancients said: all the noise in the world is for the benefit.