What does Tik Tok mean by broadness?

Nickname information usage specification

1. Nicknames shall not contain false, deceptive and seductive words such as "most" and "first" which are prohibited by the Advertising Law; Do not contain content that is likely to confuse and misunderstand users; Do not spread similar commercial solicitation information, over-marketing information and junk information.

2. Nicknames must not be official or suspected to be official, such as xx headline, Tik Tok recommendation, friend Tik Tok, volcano selection, merchant Tik Tok, giant engine and so on.

3. Nicknames must not contain words that are illegal, illegal, violate public order and good customs, infringe, exaggerate or violate the rules of Tik Tok platform.

4. Don't use personal nicknames to authenticate enterprise accounts, such as chairman of xx company, CEO of xx company, xx me, etc. Nicknames that cite celebrity names but are authorized by anonymous people cannot be approved.

5. If the nickname is broad, it will not pass. 1) It is anthropomorphic and broad, such as "Zhang San"; 2) a wide range, such as "learning English"; 3) A vast territory, such as "Japan Tourism"; 4) broad industries, such as "beauty".

6. Nicknames should not use common words alone. When the enterprise name/brand name/product name/trademark name is a common noun, it must be suffixed, such as xxAPP, xx website, xx software, etc. Otherwise you can't pass the exam. If the trademark name is "red envelope" and the business scope is catering, it should be "red envelope catering".

7. Nicknames should be based on the company or brand name or the full name of the product, or related to the supplementary information provided. For example, the nickname of the application is "ByteDance" and the corresponding company name should be "ByteDance Company". For example, the nickname of the application is "Tik Tok" and the corresponding product name is "Vibrato Short Video". Words with multiple meanings or confusing categories must be suffixed to clarify their directionality (company, account number, assistant, etc. ). Abbreviations may not be used in specific business departments or branches, such as "Xiaomei Company Beijing Branch" may not apply for "Xiaomei";

8. Nicknames are not allowed to be repeated. Enterprise certification is based on the principle of first come, first served, but malicious cybersquatting is not supported. You need to provide all relevant qualifications that can support your nickname content. Account numbers of branches or product lines are not recommended to be settled by nicknames of head offices, so as not to affect the registration of subsequent head offices.

9. Nicknames are less than 20 words, and special symbols support ".","","-"() ","-"and" ". Basic symbols in Chinese and English with restrictions such as trademarks can be used, and symbols without restrictions cannot be used.

10. The nickname is a non-Chinese language, and the translation has nothing to do with military politics and has no insulting meaning. It conforms to the basic norms of nicknames in China and can be used.