What does Barnum effect mean?

Barnum effect, also known as Fowler effect and astrology effect, is a psychological phenomenon proved by psychologist bertram Fowler in 1948. People often think that a general description of personality reveals their own characteristics very accurately. When people describe a person with some common, vague and broad adjectives, people tend to accept these descriptions easily, but think that what they say is themselves.

As a well-known technician named Shoman barnum said when evaluating his performance, he is very popular because the program contains ingredients that everyone likes, so he makes "people get cheated every minute". In 1950s, psychologist paul muller named freire after Phineas Taylor Barnum, a famous American circus artist. The experimental result was Barnum Effect.

Extended data:

In psychology, the cause of Barnum effect is considered to be the role of subjective verification. Subjective verification can affect us, mainly because we want to trust our hearts. If we want to believe something, we can always collect evidence to support ourselves. Even if it doesn't matter, we can still find a logic and make it conform to our own ideas.

In our hearts, "self" occupies most of the space, and everything about "me" is very important. Our license plate number, ringtone, computer desktop and bedroom wallpaper will be carefully designed by ourselves to reflect our unique personality.

There is also the so-called "flattery effect". Most people prefer to believe things that make them look more positive and positive. So they will agree that they still have a lot of untapped potential, and they are people who like to think independently.

In addition, from a genetic point of view, everyone is similar. Similar genes create similar brains, and similar mechanisms in the brain trigger everyone's thinking. Although different growth environments and different cultural backgrounds will have an impact on everyone's thinking, in general, everyone's emotions and personality always have a lot of * * *.

References:

Barnum Effect of Baidu Encyclopedia