Fortune Telling Collection - Horoscope - How to become a little red book kol? Xiaohongshu KOL promotes drainage skills.

How to become a little red book kol? Xiaohongshu KOL promotes drainage skills.

When it comes to "planting grass", many people will think of little red books in the first second. As a community that started with UGC, Xiaohongshu is now an online celebrity platform with 250 million registered users and a valuation of $3 billion, and has become one of the best delivery channels on the Internet. In fact, the operating threshold of Xiaohongshu is not high. As long as your number of fans can exceed 1w, your likes and collections are above 5w, and the ratio is above 1:5, advertising for planting grass often earns a lot of money. So how do you become a little red book kol? Next, Bian Xiao will share with you the steps of becoming Xiao Hong kol in Xiao Hong Shu and the improvement of drainage skills in Xiao Hong Shu KOL. How to become a little red book kol? Account Positioning: Each Internet platform has its own content tonality and specific user groups. Therefore, when entering the platform, you should locate the content direction of your account according to the tonality of the platform, which is more acceptable to platform users. By the end of 20 19 and 1, the registered users of Xiaohongshu exceeded 200 million, and its daily activity exceeded100000, making it the largest community e-commerce platform in the world. Among them, 200 million users are mostly women, who are relatively young. Cities are mainly concentrated in 1 and 2-tier cities, mostly coastal cities. From this, it can be analyzed that the consumption power of this user group should also be very strong. According to the above information, you must determine the following points: 1, content direction, whether it is powder absorption or delivery, your content must be oriented to the mainstream users of the platform in order to achieve higher conversion. Generally speaking, the travel, food, workplace and other contents in Little Red Book are the most easily accepted. 2, focus on a field, the current platform is thousands of people, and Xiaohongshu is no exception. So how much exposure your content can get depends on the amount of push the platform gives you, which requires you to focus on one area of content. If you often change the field of publishing content, such as today's food, tomorrow's travel, the day after tomorrow will become WeChat business, the day after tomorrow will talk about clothes, and the day after tomorrow will talk about news, no matter how advanced the algorithm of the platform is, your weight will be reduced. 3. Create a personal IP, no matter how much content you have exposed, no matter how many likes and collections you have, you can't prove your value. Because in the face of millions of creators in Qian Qian, it is not easy for users to pay attention to you. So you have to have your own personal IP to give others reasons to pay attention to you. You can present a descriptive image, highlight your professionalism in a certain aspect, and create your own distinctive language style. The above three points are particularly important if you want to become a little red book kol. Xiaohongshu KOL promotes drainage skills: the first is to create explosion notes. The carrier of Xiaohongshu planting grass is notes, and creating explosive notes is the core link of KOL road. What should an effective note look like? What is the content? I don't know what to send. You may not know how to use tools. Let's try the following three little red books KOL to promote drainage skills: (1) Tracking method What is tracking method? It is the page where you open the little red book, the default search and the popular list opened on the search page, as follows: Note that hot search represents the current search popularity of keywords. In theory, if the keywords of your content are also in it, there will be more traffic and it will be easier for people to see. Because these hot searches are automatically and manually generated by the system, what you see represents the content recommended by the official default, which means that this is the content that users prefer to watch. So it is right to create content according to the first few topics. In addition, from the perspective of SEO, those topics with a lot of content can be avoided, because it means that there are more competitors, even if you send the best content, it is difficult to grab traffic. (2) Ambush method What is ambush method? As the name implies, the layout in advance is a bit like gambling, but it is not a wild guess. There are traces to follow, but it depends more on your experience in finding hot spots. For example, before the release of Avengers 4, the video finishing of reunion content was arranged in advance. When the reunion is really released, the default hot search of Xiaohongshu must be Avengers 4. At this time, it is more likely that publishing the content related to the reunion will generate 10w+ reading. Even if you don't get to the point, at least your reading, liking and collecting data will not be bad. So, if you ambush the topic of what to eat in a certain festival or how to spend it in advance, you may log on to the hot search, as long as you are prepared in advance. Of course, this is just an easy way to succeed. For those random and fleeting hotspots, it is necessary to test your experience. (3) Segmentation is to find unpopular content under a hot keyword. Travel in Thailand, for example, has always been the mainstream content of Little Red Book, with countless notes. If you still send the content of Thailand tourism, it will be submerged in an instant. Even if the quality of your content is good enough, it may not be rewarded accordingly. At this time, you can do some subdivision, such as posting some niche attractions, niche restaurants and even niche experiences in Thailand, which often leads to unexpected gains. Similarly, under many other keywords, we can do niche segmentation. Although the traffic is not that much, it can also create explosions. In what form: At present, Little Red Book has two mainstream content forms, one is video and the other is graphic. At present, Xiaohong has the most pictures and texts, featuring pictures and texts, which is more suitable for collecting and sorting out or outputting conclusions; For example, this kind of comparative evaluation is more appropriate, and video can more clearly copy the status of the characters at that time, track learning, make people more focused and less boring than words. It is more suitable for doing tutorials, sharing daily life and so on. Video is also the content form that Xiaohongshu vigorously promotes at present. According to my actual measurement, under the same conditions, the exposure of graphic and video content is higher! So if you have the conditions, you'd better try to choose video. How to create content? If you choose to publish in graphic form, labels must be added to the three options of beautification, labels and stickers in the second half. Because these still involve the system's indexing and rating of graphics and texts, it will affect the traffic. Beautification and stickers are not unimportant. If the picture is not so exquisite, it should be beautified. After all, the notes are exposed, but what if you don't click? This may be because the content is not attractive enough. The most important thing to check is the picture, because this is an important factor in whether you can click in! So the photos must be beautiful, too. Secondly, you can add 9 pictures, the first picture is the most important. If you take the first photo of people or food, please keep a high face value, otherwise it is best to use big-character posters, which is also a good form and will form a certain supplement to the title. Then click Next, and a description and title will appear. Don't leave blank, try to write well! Then, a graphic note, title and content are the most important! Because this is an important source of search traffic. But how to write the title is more attractive? This is divided into two parts: 1 Headlines need to highlight keywords, such as "celebrity restaurant online" and "high-value swimsuit". 2, the title should be interesting or attractive, for example: setting suspense: There are 99 ways to enclose this scarf? For example, direct style: don't go to this niche restaurant! Addiction! For example, the question type: How to fry cabbage is delicious? How to suck powder: Sucking powder is a knowledge, a routine and an essential skill for operators. 1. Creating personal ip and constantly creating content in the same field will naturally attract people's attention. 2. Actively interact with fans/commentators, don't be cold, and interact frequently. 3. What if there are no fans to interact with themselves? At this time, you need to do something about the content: first, let you do something for the fans, such as sharing a resource, beautiful clothes, beautiful bags, planting something and so on. If others like it but don't know how to buy it, they will comment or trust you privately and interact. Second: creating controversy, there are 1000 Hamlet for every 1000 readers. This example shows that people are born with different ideas and often have different views on the same thing. Make more use of this conflicting theme to interact with fans, and naturally there will be a "powder road". By the way, the note flow of Xiaohongshu is continuous, and the life cycle of notes is very long. It may still bring attention and praise to the collection in a few months, so don't give up the maintenance of the previous content and try to reply to every interaction. Ok, how to become a little red book kol? The above content is the sharing of small red book KOL to promote drainage skills. Do the above, you may not be far from the little red book KOL.