What do students like about blind box stationery?

Stationery stores around many schools in Changsha are selling a series of stationery products, such as blind boxes and bags. , colorful, beautifully packaged, and most of them are placed in conspicuous places in front of the store. "This product is a Conan series gel pen, and the surprise will appear after opening it. Will you be the next lucky one? What are you waiting for? " This is written on a blind box. The reporter walked into two stationery stores near a primary school in Yuelu District and saw that the blind boxes were all placed near the door of the store. It's school time in the morning, and many students are making choices in a dazzling blind box. Two of them picked up a gel pen with a portrait of 5 yuan on it as soon as they arrived at the store, and they couldn't wait to open it. "Yes, it's different from what I bought last time. I didn't." One of the students shared it with his partner.

Conan, Pikachu, Altman ... The packaging of the stationery blind box is printed with cartoon images that are very popular among primary school students, including a variety of stationery combination blind boxes and a single gel pen blind box with a big question mark on the top. The prices of these blind boxes mostly range from 4 yuan to 22 yuan. According to the clerk, the blind box is a hot topic among students, middle and senior students buy the most, and even children in grade one of primary school are buying it. Among them, the blind boxes of gel pens sell best, because the price is relatively cheap, and primary school students can afford them. Some parents also buy some blind boxes as gifts for their children during festivals.

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Some blind boxes do not indicate the manufacturer.

Words marked with encouragement, such as "smoke"

Later, the reporter went to a middle school near Yuelu District. At the nearest stationery store, there was a table at the door of the store, which was filled with blind boxes, in addition to stationery blind boxes, there were dolls and blind boxes around the stars, which attracted many students to stop. Among them, in a surprise blind box that did not indicate the manufacturer, it said: This box of products is randomly placed, and the price-performance ratio of the products is beyond your imagination, and the degree of surprise of each box is also very different. Sometimes you never know how lucky you are unless you try. The reporter bought a box and found six things in it, such as bookmarks, pencil boxes, hand sanitizers and postcards, with a value of 19 yuan. Although there are many things, they are not as beautiful as expected.

At the same time, some large shopping malls also have stationery blind boxes. In a grocery store in Fang Yue shopping mall, the reporter saw a limited edition stationery blind bag of peace and joy as soon as he entered the door. On the back of the bag, he also introduced stationery such as pad combination, tinplate badge and paper tape. The reporter observed that on the big box with the blind box of gel pen, there will be words of encouragement such as "limited", "smoke one" and "one more". In this shop, which mainly sells daily necessities, the blind boxes of stationery occupy two walls, not including the blind boxes of handwritten books arranged at the door and listed in other areas. A shop assistant said that blind boxes have been popular for a long time. Girls prefer blind boxes with ancient styles and exquisite designs, while boys prefer blind boxes of cartoon characters such as navigators. Sometimes a few boxes are smoked, and the store occasionally engages in some activities, and five boxes are given to one box.

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Blind boxes are randomly blind, so be wary of buying addiction.

Zhao Yingying, director of moral education at Jiangwan Primary School in Qingshuitang, believes that the rise of "stationery blind box" has a lot to do with the popularity of blind boxes such as POP MART, which makes the stationery market smell business opportunities. The appearance of "stationery blind box" casts a mysterious veil on the original most daily stationery, which increases students' desire and attraction to buy. Zhao Yingying said that in fact, the blind box only adds a box to the original stationery, and there is no difference in essence. There are still some blind boxes on the market that belong to the three-no products, so you need to be cautious when buying them. She suggested that parents should effectively guide their children to consume and buy branded stationery products, and be wary of buying addiction when buying blind boxes.