Liu Jiang's resume

-Business Accounting Major of Ya 'an Finance and Trade School in Sichuan Province-Accountant and Clerk of Yucheng District Government Office in Ya 'an City-Accountant and Deputy Director of Yucheng District Government Office in Ya 'an City-Chief of Administrative Section of Yucheng District Government Office in Ya 'an City-Deputy Director of Yucheng District Government Office in Ya 'an City (in the meantime:-Economic Management Major of Correspondence College of Party School of Sichuan Provincial Party Committee; -Graduated from graduate class of Sichuan Agricultural University)-Director of Audit Bureau of Yucheng District, Ya 'an City, member of the Party Group (during this period:-Major in Human Resource Management of Sichuan Agricultural University)-Member of the Standing Committee of Mingshan County Committee, Minister of Propaganda Department, Chairman of Mingshan County Federation of Trade Unions-Member of the Standing Committee of Mingshan County Committee, Minister of Organization Department, Minister of Propaganda Department-Member of the Standing Committee of Mingshan County Committee, Minister of Organization Department.

Liu Jiang, founder of Fashion magazine and president of Fashion Media Group. From 65438 to 0993, Liu Jiang founded 3354 Fashion, the first localized high-end lifestyle magazine in China, which was the first fashion in China. Over the past 20 years, he has led Fashion magazine to develop into a cross-media and multi-platform media group with 65,438+07 top periodicals, covering periodical editing, book planning, online media, advertising, printing, distribution, digital publishing, TV broadcasting production and other fields, and has set up advertising distribution branches and offices in Shanghai and Guangzhou. In the cooperation with foreign copyright owners, Mr. Liu Jiang has always adhered to the principle of "fashion has the final say", relied on the concept of "international vision and local consciousness", and combined with world-class publishing groups such as Hearst Media Group, National Geographic Society, Radell Publishing Group, Cotco Media Group and Bauer Group of Britain to integrate international avant-garde and fresh popular information with the wisdom of domestic fashion editing and editing in the form of copyright cooperation. Fashion Media Group now owns 17 kinds of high-end periodicals, including Fashion Metropolis, Mr. Fashion, Fashion Home, Fashion Health, Fashion Health (Male Edition), Fashion Travel, Bazaar, China Geography, Fashion Life, Fashion Time and Fashion Travel. Custom publications such as Fashion Bride (male edition), Harper's Bazaar, Robb Report, Bazaar Jewelry, Bazaar Art and Audi Magazine. Over the years, while developing his business, Liu Jiang still insists on learning and perfecting his own theoretical knowledge, absorbing foreign advanced ideas of running journals and improving his management level. In 2000, he creatively introduced the management mode of publisher system, replacing the prevailing "president responsibility system" or "editor-in-chief responsibility system" in China at that time, effectively integrating the resources of magazines, advertising companies, distribution companies, plate-making companies and printing houses, giving all magazine publishers full power, better integrating talents, funds and channel resources, and more clearly grasping the brand positioning. 200 1 Fashion pioneered the provincial agency system, which promoted the structure and intensification of the national distribution network and completed a qualitative leap in scientific and professional channel management. In addition, Liu Jiang established a professional and systematic magazine marketing system very early, including activities planning, promotion, media promotion, visual design and other functions, making Fashion Media Group quickly become one of the best media marketing enterprises in China. The four-wheel drive operation mode and brand development mode of "Grape Theory" promoted by him is an important theory to promote the marketization of periodical media in China, which has deeply influenced many media people in China. Liu Jiang has always emphasized that "innovation is the DNA of fashion" and adhered to the concept of innovation, which enabled the fashion media group to achieve all-round development and breakthrough in the past 19 years. In 2003, Liu Jiang supported and advocated the establishment of the International Men's Day, calling for caring for men and building a harmonious social relationship; In 2006, Vogue published the first research report of China's fashion major-Lane, which provided a scientific research system and detailed quantitative basis for the market forecast and trend analysis of China's fashion industry. In 2008, Fashion Group launched its own font "Fashion Black Letter" in the industry, which created a precedent for enterprises to set foot in the font design of fashion publishing industry. In 2008, the film CUTI2006 China Fashion Index White Paper became the first cross-border cooperation between fashion and film. He created a brand-new operation mode in which a magazine participated in the planning, production, publicity and distribution of a film, which brought beneficial exploration and enlightenment to China's periodical market and film market. In 20 10, Fashion Media Group launched a series of industry-leading cooperation, including developing a new smart phone-Trendsmotome511+0 in cooperation with Motorola. Cooperate with avant-garde drama director Meng Jinghui to create a cross-border pop musical "Love of Three Oranges"; Its publication "Mr. Fashion" published the first 3D magazine in China; 1030 10 published the first electronic cover magazine in China; Mr. Bazaar produced the second fashion film "Mr. Fashion"; Join hands with Beijing TV Station to create an authoritative fashion festival; Hold a "fashion sports meeting" with the participation of the whole fashion industry chain, and so on.

In 20 10, Liu Jiang put forward the all-media development strategy, established the group's all-media division, created a fashionable digital media platform, fragmented the original magazine content, and realized the second or even n applications. On the basis of the original Internet and mobile newspaper business, Fashion also launched a series of periodical IPAD products, which have occupied a leading position in all major rankings since listing. Cosmo, a fashion version of iPad, won the category of "Best Application of Tablet PC Platform" in the 5th Asian Public Information Award (APA). In the next five years, the fashion digital media business will become a new profit point to support the development of enterprises. In the same year, Fashion Star TV program production company was established to expand its business in the field of TV media, focusing on creating a high-quality integrated platform for the operation of fashion audio-visual content resources. At present, there are many fashion programs such as Swing de Engagement, Fashion, Fashion Health, Fashion Travel, etc. It has been broadcast on domestic mainstream TV stations in prime time and sub-prime time at night. 20 1 1, Fashion Media Group and china national radio jointly create the first fashion radio program "Fashion Home" in China, which is held every Monday to Friday from 18: 00 to 19: 00 in the Voice of Literature and Art and 2 1: 00 to 22: 00 in the Voice of the City. 1030 10 relies on the powerful content resources of Fashion Media Group, covering all aspects of people's work and life, providing the audience with fresh and comprehensive fashion information and hot topics of public concern, building the audio carrier of the magazines under Fashion Media Group, and striving to become the first fashion sound content provider in China. At the same time, fashion will also set up a fashion research institute, a fashion museum, a fashion dream factory and a fashion industry chain to achieve the goal of "making fashion everywhere". At the same time of enterprise development, Liu Jiang never forgets his social responsibility and actively participates in charity.

The magazines under the Fashion Media Group have shown great influence and foresight in participating in various activities such as industry and social charity. Since 2003, Bazaar magazine has successfully held "Bazaar Star Charity Night" for ten consecutive years, which is the first charity activity initiated by a magazine in China. In 2007, it became the first print media to declare "China Charity Day" to the Ministry of Civil Affairs, and won the 2007 China Charity Award issued by the Ministry of Civil Affairs. Up to now, the total donation has exceeded 1 100 million yuan. Since 2003, Fashion Health (Ladies) Magazine has held a pink ribbon-breast cancer prevention activity for ten consecutive years, caring for women and paying attention to health. In addition, Fashion Media Group has also carried out a series of public welfare undertakings: donating hope primary school, publishing public service advertisements during SARS, adopting Chang 'an Avenue green space, supporting environmental protection and adopting ancient trees, and donating money to tsunami-stricken areas in Indonesia, snowstorm-stricken areas in the south, Wenchuan earthquake-stricken areas and Yushu disaster areas, thus establishing a good public welfare image. At the end of 2009, Fashion Media Group released its first report on corporate social responsibility, which was a breakthrough event for the domestic periodical industry to consciously sort out, report and request public supervision on corporate social responsibility. Fashion Media Group believes that only by realizing the sustainable development of value chain partners, social culture, community interests and the global environment can we realize the sustainable development of enterprises, and finally realize the development vision of Fashion Media Group "to become the world's leading media group and the most influential brand". Over the years, Mr. Liu Jiang has been committed to providing a platform for the development, promotion and internationalization of China's local fashion industry. Fashion Media Group not only produced and achieved the first generation of fashion photographers, makeup artists and stylists in China, but also greatly highlighted the popularity of "China Design" on the world stage. Fashion is a young, open and diversified enterprise. Over the years, Liu Jiang has always adhered to the management principle of "regarding employees as treasures", which not only created beautiful and comfortable hardware conditions for employees, but also fully demonstrated the space and opportunities for employees to have a good personality. Besides, Fashion has also set up fashion scholarships in many domestic universities, such as Peking University and Tsinghua. At present, more than 60% of the creators of mainstream fashion media in China come from fashion, and they are known as the "Whampoa Military Academy" of China's fashion periodical talents. Today, with the profound changes in the media form, Liu Jiang will continue to devote himself to enhancing the brand value of Fashion, developing Fashion into a leading international media group under the new media environment, extending the core value of brand media to the cross-media and cross-industry value chain, and creating a brand-new fashion media era.