What are the highlights of Ode to Joy 2?

A few days ago, Ode to Joy 2 was on fire. "One fan plays a play and three women support two seasons." Fan's big family can be said to be the "traffic bearer" for two seasons. Mother who prefers sons to daughters, lazy brother, sister-in-law who borrows money everywhere ... Looking at such angry people, the audience can't wait to take them out of the play and give them a good scolding!

Therefore, when netizens shared the same hatred with Jia Fan, a bunch of newly registered role IDs appeared on Weibo. Because the role of spicy eyes in the play became the target of public criticism, the Mei Sheng family made a collective appearance at the Weibo-come on, audience, let's have a good talk. ...

There was no problem in and out of the play, and a wonderful tidbit was vividly staged in Weibo.

Unlike the Weibo micro-signals registered by the Virgo crew for the main characters, the recently popular Weibo id is spontaneously registered by the netizens who follow the drama. Everyone is deeply involved in role setting, and the role dynamics released every day keep up with the development of the plot. After a while, the play was in full swing, and it was as real as it was. ...

In Ode to Joy 1, the audience thought that Fan's family could stop for a while, but once the second movie started, Fan still didn't leave the Evil Son. It is impossible for her to give up her relatives, which is doomed to a long tragic road in her life.

Born from humble origins and without the care of relatives, she left her hometown and struggled all the way just to stay in Shanghai. On the one hand, she is eager to pursue a higher level of life, but on the other hand, when she is full of hope, the poor family is like a bottomless pit, constantly extending a helping hand to her girl-this is Fan's truest narrative and a portrayal of the lives of many migrant girls.

Mother's preference, brother's selfishness and sister-in-law's rogue, when she is in a demanding environment for a long time, will unconsciously become somewhat realistic and utilitarian, and even somewhat vain and self-respecting, so that her requirements for Wang Baichuan become more and more deliberate-not only to help her handle housework quietly, but also to take root in Shanghai to buy a new house.

This kind of character setting makes the audience feel pity and emotion. A girl shouldn't bear so much pressure, but a woman shouldn't be so hard on her boyfriend. It is difficult to solve this complicated and tangled mood of watching movies with the update speed of two episodes a day.

As a result, the characters in the play set up Weibo, which provided a new virtual scene for the audience who followed the play and satisfied the audience's emotional venting demands for the Mei Sheng family. According to the "compensatory theory", when people's demands are not satisfied, the "compensatory mentality" will shift their attention to other vent channels, and the audience can judge the characters on Weibo. As @ Fan's mother's profile said: Just to vent, don't hold back.

In addition, unlike previous barrage spit, Weibo spit is more transparent and interactive. On the one hand, the transparency of Weibo ID makes every spit bring self-worth recognition, which is more conducive to emotional catharsis; On the other hand, the benign interaction between persona ID and netizens can not only express a pleasant communication atmosphere, but also make the emotional "venting" get a response and balance the audience's viewing psychology.

To tell the truth, emotions are valuable. After Weibo, the audience will come back to catch up with the drama, so they will watch less negative emotions.

Although the plot drags on, the actors don't carry the pot, and the audience hates the role. In fact, it is a great appreciation of the actors' acting skills. Why do fans Mei Sheng's family make the audience so angry? That's because the actors have a good grasp of the details of the roles and characters, which will make the audience have such strong emotions.

Whether it's the "MV Plot" of Andy and Bao Zong in the previous episodes, or the parallel narration filled with a lot of memories and their differences, as well as the embarrassing technique of playing some background music at every turn-"Thailand, Singapore, Indonesia ~ Curry, Baku Tea, Nine-story Pagoda in Indonesia ..." (completely brainwashed by this song) Ode to Joy 2 was widely criticized within a few days.

However, Zhi Zhijun believes that the plot belongs to the plot and the editing belongs to the editing, and the actor's portrayal of the characters is commendable.

Andy's performance in Ode to Joy, out of the charts, has always been recognized by the audience. Apart from the ugly walking expression pack, what impressed me the most was the quarrel between Qiu Yingying and Guan Guan.

I didn't scream at the top of my lungs before I abandoned everyone's image In front of my best girlfriend, I just looked at you with red eyes. All complicated emotions are self-evident, and all misunderstandings have been clarified.

Although Guan Guan's sense of existence is not high, there are also many scenes of crying, and the way of crying is not good-looking, but it is better than the truth. She wronged her discomfort, acted like a good girl and poked the audience in the heart.

Even a strong woman like Andy has unspeakable wounds and cries delicately and forbearingly. When Andy confessed his secret to Mr. Bao, this kind of rejection with attachment was gradually interpreted by Tamia Liu.

Zhang Ailing once told us that if you like someone, you have to humble yourself to the dust and then bloom. But she did not say that this kind of love may blossom and bear fruit, but it is not fruitful. All long-term love must be based on equality, and there can be no false bravado, such as the breakup between Qu Xiaoyu and Dr. Zhao.

After breaking up, Qu Xiaoyu ran to the hospital because of Qiu Yingying's injury. In the corridor, Dr. Zhao passed by. A few seconds later, Olivia printed such complicated ambivalence as Qu Xiaoyu's yearning, as helpless and joyful as waves.

It is such superb acting that many viewers lamented that they found the shadow of their love in the play.

In addition to several starring roles, the film also has a "middle-aged and elderly women's day group".

The seven mothers have different personalities, each with his own experience and tricks, just like a Chinese mother's all-round view. They are all thousand-year-old foxes and don't play Xiaobian. Mothers' acting skills are also measured in the play.

In the final analysis, the plot is slow, which is the pot of writers and directors; Whether the characters can be shaped well is the consideration of the actors' acting skills.

Douban score is low, and topic marketing still keeps the number of hits rising. "Ode to Joy 2" has been broadcast for 40 episodes, and the Douban score is only 5.2, which is far from the first one. However, despite the low score, the popularity of this drama has hit record highs and continued to heat up. At present, on the platform of iQiyi, the play volume is 6.4 billion, which has exceeded the play volume of Complete Ode to Joy 1.

From the marketing point of view, with the help of topic marketing and maintaining social attention, this drama can be described as earning a lot of money.

Internet era is an era dominated by "participatory culture", and netizens' attention to TV dramas has not only stayed at the level of "watching", but also entered the level of "creating", which is the key to the communication effect of TV dramas.

It is precisely because of the autonomy of netizens that the "Ode to Joy" team adopted a "topic marketing" approach from the beginning of its broadcast. According to the promotion of the plot content, put topics on social media in time to form cross-screen interaction with the audience's interest points.

At the beginning of the broadcast, Weibo's topic # said that General Yang Xiaobao # was set according to the plots of the first two episodes. Bao Xiao's boyfriend's strength is bursting, and he is entangled with Andy, which makes many netizens "seek the wall".

Then, Qin Ying broke up with Qiu Yingying because of the virgin complex, and the topic # Qin Ying Straight Male Cancer # in Weibo triggered a wide discussion on the virgin complex among netizens, and keywords such as "Qin Ying" and "virgin complex" made a hot search in Weibo, creating a communication peak again.

Subsequently, # Andy Qiu Yingying # let netizens discuss whether Andy's acting skills have improved, # Ode to Joy is poisonous # let netizens talk about Virgo props, # Guan Xie has a face # let netizens look forward to Guan Boyfriend who has just appeared in the film ... The launch of these topics, in line with the follow-up of the plot, has continuously fueled the flames, expanded the popularity and influence of the play, and also brought about a surge in clicks.

"Ode to Joy 1" relies on the original IP to bring its own fan base, and with the reputation of conscience drama, it is naturally favored by the audience. But in today's brutal growth of IP network drama, only a good value core can't support the independence of a work.

Ode to Joy 2 undoubtedly has many flaws in film and television arrangement, but its superb technical marketing also makes it a phenomenal explosion. Accurate social marketing is still the only way for film and television dramas to win in the free market.