What is the anchor effect?

The so-called anchoring effect means that when people need to estimate an event quantitatively, they will take some specific values as initial values, and the initial values will restrict the estimated values like anchors. When making decisions, we will unconsciously pay too much attention to the information we get first.

Anchoring refers to people's tendency to associate their own estimation of the future with what has been adopted, and at the same time they are easily influenced by other people's suggestions. When people estimate the quality of a thing, there is no absolute quality, everything is relative. The key depends on how you position the base point. Basic point positioning is like an anchor. Fixed, the evaluation system will be fixed, and the quality will be evaluated.

Since the anchor sinking effect has such a great influence on people's psychology, it is necessary to deeply analyze the causes of the anchor sinking effect, find out the reasons, seize it, use it and let it serve us.

The formation of anchor sinking effect has a profound psychological mechanism: when information about the same thing enters people's brain, the first information or the first representation stimulates the brain the most strongly and profoundly. In most cases, the brain's thinking activities are based on these vivid and profound information or representations. Although this kind of information or appearance is far from reflecting the whole of a person or a thing.