What is horoscope marketing (horoscope? Marketing)?

What is constellation marketing? First of all, it involves constellation culture.

Constellation culture involves people's love, marriage, occupation, money and other aspects, and is often explained by vague words with strong generality, and mainly by affirmation and goodwill encouragement. It is easy for people who are confused by the uncertainty of life and have a clear pursuit of the future to indulge in it. There are many such people. They pay attention to constellation culture not out of faith, but for psychological comfort. And most people don't fully listen, but they also accept the influence of constellation culture from time to time.

The guiding or influencing effect of constellation culture on most people, especially young people, is the main means of constellation marketing. For example, at that time, a box of unified milk tea with unit price of 1.5 yuan was divided into twelve constellations and sold well in colleges and universities, which was a typical successful case of constellation marketing.

I think constellation marketing is based on the proliferation of constellation culture and people's semi-recognition attitude towards constellations. When there are substitutes, most of them tend to buy products that use constellation marketing methods.

Psychologically, I don't know what you mean. If you mean that it is really feasible from the psychological point of view of consumers, or that it is not only feasible, but also a marketing strategy that may have good results. At the same time, this is of course a gimmick.

Please accept it if you are satisfied.