How to promote the little red book? Dry goods sharing

By the end of June 5438+ 10 this year, the registered users of Xiaohongshu had exceeded 220 million, mainly after 60' s and 60' s, and most of them were female users. Such a high-quality channel can't be ignored by promoters. I have scanned all the online little red book tutorials, and they are not itchy. Today, I will share with you some practical dry goods about Little Red Book and teach you to play with the sustainable development combination. The picture below shows an explosion before. In less than a month, the number of views was nearly 1.7 million, 1.0 million+likes and 500+ followers. 1. To operate the little red book at the traffic portal, you must first understand where your copy will be displayed, which is what we call the traffic portal. Xiaohongshu has three traffic portals: keyword ranking, natural presentation and related recommendation. Xiaohongshu APP has its own search function. When you search for keywords, the corresponding content will appear. Therefore, keyword ranking has become an important traffic portal for Xiaohongshu. Generally speaking, customers who search for keywords are accurate target customers, and competing for keyword rankings is naturally a key step in the promotion of Xiaohongshu. Keyword ranking is divided into three parts: comprehensive ranking, popular ranking and latest ranking. The content displayed on the discovery page on the first page of Little Red Book is what we call natural display. Natural display is a mechanism based on intelligent matching, that is, the system matches and displays the content that users are interested in according to their identity attributes. Relevant recommendations mainly appear at the bottom of each note comment, which is generally similar or related to the content of the note. Second, whether the weight coefficient Xiaohong ISBN can be operated, the most important thing is whether the weight can be increased. If the account is downgraded by the system, the title will be restricted. This part focuses on how to avoid lowering the weight. Avoiding minefields can naturally gain weight. 1. Nicknames cannot contain any marketing product words. Many friends have sent more than a dozen unread notes after registering the little red book, not to mention praise and attention. The reason is that nicknames contain marketing words and product words. Little Red Book is a sharing community. For any form of marketing behavior, the government will curb and crack down. When many people start to run little red books, nicknames like to bring marketing words and brand words. For example, the general agent of XX products will lose at the starting line because the official does not give you the opportunity to show it. Be sure to avoid using nicknames with obvious marketing attributes to avoid being downgraded. 2. The published notes should be on the same topic. For beauty, post notes related to beauty. If you travel, post travel-related notes. In any case, this is actually a big taboo. The same theme style is more conducive to reflect your professionalism, let the system know your content theme and professionalism, and the system will give priority to your professional notes when recommending content to users. 3. The higher the user level of Xiaohongshu, the higher the weight. The user level of Xiaohongshu is divided into 10 level: diaper potato, bottled potato, sleepy potato, bubble potato, red potato, small potato, cultural potato, copper crown potato, silver crown potato and golden crown potato. The higher the level, the higher the weight. After opening an account, you must unlock your user level before you can upgrade your account level. 4. Interactive data should be reasonable interaction, which is an essential core factor of any social media. To increase the weight of the little red book, we must optimize the interactive data. Interaction includes likes, comments, favorites and attention. Some people will choose to brush some data for their accounts. In principle, there is nothing serious, but it is worth noting that it should be controlled within a reasonable range. For example, the ratio of liking to impression is generally between 0.5% and 2%, which is reasonable within this range. If a note has only 100 views, but it has 20 likes, it is obviously unreasonable. Third, how to create the explosion of 1, the appropriate title of the title party notes should be attractive, and being a suitable title party can make users want to click in and watch * *. Rhetorical questions, interrogative questions, and titles that arouse users' curiosity can be used. But be careful not to make headlines for the sake of headlines. If your content is miles away from the headline 108000, others will not stop clicking in. So I said to be a serious title party. If the topic is too exaggerated, the system will directly review it, but we must grasp the scale. For example, refer to the love rat 12 constellation list. Is Leo in this position? 2, the label is very important! Labels are very important! Labels are very important! Little Red Book can add up to 9 pictures to each note, and each note picture can add up to 10 tags. Tags can be directly used as keywords to participate in the ranking, and can also match the user's identity attributes. Therefore, making good use of these 10 tags when publishing notes will bring many benefits to notes. This is very important, everyone must remember! 3. Choosing the right topic is more conducive to exposure. When each note is released, you can choose the corresponding topic, each topic will have a corresponding index, and the topic can also participate in keyword ranking. Therefore, when we choose multiple-choice items, we must choose topics related to our own content and with high index. Choosing the wrong topic may also lead to your article not being audited by the system. 4, the picture should be clear, and the standard size picture must be clear. The size ratio of the full-screen display of the little red book picture is 3:4, so it is best to use the size of 3:4. I usually use the size of 1440* 1920. As long as you know a little about PS, taking high-definition pictures is not a problem. 5. The contents of the notes must be controversial in order to cause discussion. Users don't like too boring notes. When we publish our notes, we will publish some articles that can arouse discussion, including some of the most controversial and controversial contents. It is easy to cause discussion among users. The notes I sent before will be refuted in the comments, which can promote the interaction of notes well. But remember one thing, don't scold users in the comments, for one thing, it will easily damage your image, and for another, you may be reported. Fourth, the transformation method, whether it is to make explosions or increase fans, the ultimate goal is transformation, and operations that do not transform are hooligans. So how should we transform when operating Little Red Books? Here, I teach you some skills and some noteworthy problems. 1. I don't know if it is a loophole or the official intends to sign the contract with QQ mailbox. After a long period of actual measurement, the QQ mailbox in Xiaohongshu's signature will not be downgraded for the time being. The little red book has been modified several times, only showing the signature content of the first two lines, and you can simply put the signature in the signature. If you introduce your business, bring your QQ mailbox and bind it with WeChat, the target customers will understand that you can find your WeChat directly with QQ mailbox. This method exists at present, but I don't know it in the future. 2. There is another way for comments to guide transactions, that is, to guide customers to clinch a deal in the content of comments. A smarter approach is to use a small comment, "Where did you buy it? Can I contact you? " Help me, too. Can bloggers send private messages? " Wait a minute. However, it should be noted that you should not leave contact information in the comment area, because this may cause the whole note to be blocked by the system. 3. Import the private message into WeChat. When the user sends you a private message, you can send him a picture of the contact information and ask him to add WeChat. Sending letters or numbers directly will be blocked by the system and users may not see them. But this method is not safe, because if someone wants to make you angry, they will report you with your private letter, which can be banned for 48 hours or even banned. Therefore, it is safer to choose the first and second methods. 5. Multi-number operation strategy The above is the operation method of single number. This chapter will tell you the ideas and methods of multi-number operation. The advantage of multi-number operation is that it can create a flow matrix, and the effect of batch operation is amplified by a series. The disadvantage is that the cost is higher. 1. One machine, one card and one account need to register a mobile phone number and log in with independent equipment (I currently operate more than 50 accounts, and one account logs in to the APP with a mobile phone). All accounts use traffic, so you can't * * * enjoy the current restriction of network prevention system association. If you log in with the same network, one account will be restricted, and other accounts will also be restricted. Therefore, the operating cost of multiple accounts is very high. Dozens of cards and mobile phones are all money! Conditional friends can consider it, and those who don't can make 2-3 numbers and gradually enlarge them. 2. Nicknames and signatures are not duplicated. The nickname and signature of each account are not repeated. Duplicate signature means that it should not be exactly the same. You can change some contents and leave a unified mailbox. 3. The content is not repeated, and it is carried in batches in pseudo original. If everything in front is ready, then the most important part is the content, which is also the biggest headache for everyone.