How do tricks such as card drawing, unpacking and blind box manipulate people's hearts?

In recent years, a gadget called "blind box" is quietly moving from the crowd to the public. I wonder what this is. I wish I didn't know. Because many people simply can't understand how it became popular.

Do you remember the 108 card of Little Raccoon? In fact, the blind box and the water margin card are the same essential gameplay. That's why some people lament that the children who ate raccoon noodles for one dollar grew up. Now, they can finally afford the blind box with 59 yuan.

The so-called blind box can also be understood as the naked eye can't see what is in the packaging of goods, so we can only guess. Only when you buy it and unpack it can you determine what style of toy you get.

Generally speaking, blind boxes will also be designed into series, including dozens to dozens of characters with different styles. This makes people buy a blind box and want to make a set, which is simply forcing obsessive-compulsive disorder and collectors.

In addition, blind box merchants will also set up some "hidden money", and the probability of winning is not the same. If you draw some styles with hundreds of thousands of probability, you can turn your bike into a motorcycle and leave Europe at once. And these rare styles have also become the targets of various "speculators", and their prices have skyrocketed.

However, in the Internet age, we should be more familiar with the drawing of cards in card games, bottles in Dota, urns in DNF, and eating chickens and unpacking in Watching Pioneer. It can be said that as long as there are games with names, there are basically similar modes to guide players to consume.

Then why do gadgets like Water Margin, SSR, unpacking and blind boxes always succeed?

To put it bluntly, these are all variants of gambling, and it is not an exaggeration to say that it is legal gambling in modern society.

Gambling refers to betting on events with uncertain results with money or valuable things (called "betting"), and its main purpose is to win valuable things. Both game designers and blind box merchants know an eternal truth-giving users different rewards at will is also one of the best strategies to guide players to indulge.

Because, in human instinct, it has the property of pursuing uncertain returns. The more uncertain you are about what you will get in return, the more irresistible you are.