Wechat released the video number live broadcast violation standard, and these behaviors will be prohibited.

Wechat released the video number live broadcast violation standard, and these behaviors will be prohibited. Wechat recently officially released the video number live broadcast violation standard. In this case, there are many rules. For minors, there are still some behaviors that are strictly restricted and will not be allowed. It can be said that these are all things that need attention. What are the specific details? Let's have a look!

Wechat released video number live broadcast violation standard

Wechat Security Center recently released the "Overview of Common Violation Contents of Video Number Live Broadcasting", and sorted out the common violation contents on the platform according to the violations actually found in the daily safety supervision process of video number live broadcasting.

It is mentioned that it is forbidden to broadcast live content involving minors as anchors, which is easy to cause sensory discomfort to others (such as deliberately dressing up ugly and picking your nose). ), as well as behaviors that easily induce others to imitate dangerous driving or high-risk actions (such as extreme sports such as bungee jumping, unprotected rock climbing, parkour in tall buildings, pranks and challenges that may hurt themselves or others, etc. ).

Wechat said that the overview is a dynamic file, and the platform has the right to modify and update the content of this overview and platform operation specifications according to the needs of updating or operation of relevant laws and regulations. The anchor should pay attention to the relevant specifications of the platform to avoid being punished by the platform for being unfamiliar with the specifications.

Video number live broadcast of common illegal content usually includes the following categories:

I. Contents that violate national laws, regulations and industry norms

Two. About the protection of minors

Third, the negative content that violates social public order, good customs and values.

Fourth, the content is vulgar.

5. Malicious or non-compliant marketing content

Six, the content of infringement

Seven. Recording and broadcasting content

Eight, low quality content

Nine, easy to imitate uncomfortable content or dangerous content.

X. Content of indecent live broadcast behavior

Eleven, dress does not meet the platform specification content.

Two. About the protection of minors

Including but not limited to:

1. It is forbidden to let minors participate in the live broadcast as anchors.

2. It is forbidden for minors who participate in the live broadcast to appear alone without an adult.

3. It is forbidden to use minors as models, actors or spokespersons for live broadcast with goods.

4. It is forbidden to broadcast other related contents related to the protection of minors.

The following situations do not belong to the category of violation:

1. Children's group activities, such as evening performances, school celebrations and entertainment activities.

2. Family communication, teaching and other collective scenes.

Third, the negative content that violates social public order, good customs and values.

Including but not limited to:

1. It is forbidden to guide or export bad values, including but not limited to: propagating incorrect views on marriage and love, domestic violence, PUA, etc.

2. It is forbidden to broadcast live feudal superstitious content, including but not limited to: predicting national luck, government policy trends, natural disasters, etc. in the name of Zhouyi and numerology; Tarot divination, fortune telling, predicting the birth of boys and girls, and watching Feng Shui; And other activities that go against natural science.

It is forbidden to spread rumors and disturb the economic and social order.

4. It is forbidden to broadcast live to destroy public property.

5. It is forbidden to broadcast funeral contents such as martyrs, funerals, coffins, tombstones and remains.

6. It is forbidden to broadcast live in entertainment places (bars, Internet cafes, nightclubs, pedicure shops, etc.) that are not suitable for minors. ).

7. It is forbidden to broadcast live performances that endanger one's own safety and life and health, such as self-mutilation, suicide and beating others.

8. Without the permission of others, it is forbidden to broadcast live activities that harass others, such as flirting, focusing, teasing, candid photos and other offensive behaviors.

9. It is forbidden to make inappropriate remarks such as teasing or entertaining natural and man-made disasters and historical events.

Fourth, the content is vulgar.

Including but not limited to:

1. It is forbidden to perform vulgar and provocative performances or actions, including but not limited to: simulated actions, breast rubbing, hip rubbing, provocative lip licking, repeated squatting, waist twisting, hip twisting, chest twisting, hip twisting, etc.

2. It is forbidden to make frequent actions with exposure risks, including but not limited to: bending over for many times to reveal the outline of the chest; Lift the hem of coat and skirt many times.

3. It is forbidden to play vulgar pornographic games related to sex, including but not limited to guessing the color of underwear and spanking.

4. It is forbidden to focus the lens on sensitive parts of the body, including but not limited to: chest, clavicle, buttocks, waist, thigh root, etc.

5. It is forbidden to speak yellow, including but not limited to telling yellow jokes and sexual skills.

6. It is forbidden to engage in unlimited eye-catching behavior, including but not limited to eating all kinds of uncomfortable items (such as socks, soot, living things, dead things, soaking feet and instant noodles).

7. Deliberately pay attention to or broadcast live animal sexual intercourse.

5. Malicious or non-compliant marketing content

Including but not limited to:

1. In order to avoid malicious drainage and fraud, it is forbidden to leave contact information on the cover and title of the live broadcast, including but not limited to: mobile phone number, micro signal, website, official WeChat account and QR code.

2. It is forbidden to leave imaginative information such as geographical distance, location and drainage terms on the cover and title of the live broadcast (such as nearby 100 meters, plus micro).

3. It is forbidden to induce users to trade privately.

4. No stock recommendation.

Six, the content of infringement

Including but not limited to:

1. It is forbidden to insult or slander others.

2. Without permission, it is forbidden to pirate or record movies, TV series, variety shows and other film and television resources.

3. It is forbidden to broadcast the live content of other live broadcast platforms without permission.

4. It is forbidden to broadcast large-scale activities and programs (such as concerts, dramas, sports events, etc.) without permission.

5. Without permission, it is forbidden to pirate or record the video teaching content of teaching materials.

6. It is forbidden to broadcast other contents that infringe upon other people's copyright (copyright), trademark right, patent right, reputation right, portrait right, privacy right and other legal rights without permission.

Seven. Recording and broadcasting content

Recording and broadcasting refers to playing pre-recorded videos without real people in front of the camera, including but not limited to: product introduction videos, activity videos, advertising clips, videos of other live broadcast platforms, etc. Live broadcast of such content is prohibited on the platform, except for occasional video and video recording during live broadcast.

Eight, low quality content

Including but not limited to:

1. It is not recommended to hang up with a black screen for a long time.

2. It is not recommended to freeze the same or similar pictures for a long time.

3. It is not recommended to set a turntable and a clock in front of the camera to conduct negative live broadcast behaviors such as not showing your face, coping, and having no substantive content.

4. It is not recommended to play meaningless content such as live surveillance video or audio and video.

5. It is not recommended to use the cover with low definition, otherwise the live picture will be blurred with low definition for a long time.

Nine, easy to imitate uncomfortable content or dangerous content.

Including but not limited to:

1. It is forbidden to broadcast live content that may cause sensory discomfort to others, including but not limited to:

(1) Make-up is intentionally ugly.

(2) vulgar dresses such as underwear on the head.

(3) Pick your nose and other indecent actions

(4) deliberately playing dense phobia pictures that make people feel uncomfortable.

2. It is forbidden to broadcast the contents of dangerous driving or high-risk actions that are easy to induce others to imitate, including but not limited to:

(1) Extreme sports such as bungee jumping, unprotected rock climbing and high-rise parkour.

(2) Sports that non-professionals are not allowed to engage in, such as paragliding, skydiving and diving.

(3) pranks and challenges that may hurt yourself or others, such as homemade popcorn in aluminum cans, splitting cactus with the palm of your hand, and biting lighters and knives with your mouth.

(4) Live broadcast during driving, even involving chasing racing, drunk driving, serious overload and other plots, or using violence against drivers and grabbing the steering wheel to interfere with normal driving behavior.

X. Content of indecent live broadcast behavior

Including but not limited to:

1. Smoking, drinking, abuse and other bad live broadcast behaviors are prohibited.

2. It is forbidden to intentionally show tattoos.

3. It is forbidden to lie in bed, lie prone, lean against, and use sheets and quilts as props for live broadcast.

Eleven, dress does not meet the platform specification content.

Including but not limited to:

1. It is forbidden to wear the following types of clothes for live broadcast:

(1) Work uniforms of state organs in People's Republic of China (PRC) (including Hong Kong, Macao and Taiwan), including but not limited to clothes and accessories of public security organs (industrial and commercial bureau, procuratorate, court), military police, customs, taxation and other departments.

(2) Sexy uniforms, sexy underwear, revealing clothes, see-through clothes, flesh-colored tights, underwear, semi-tube top, fish fishnet stockings, suspenders, briefs or briefs, low-waisted shorts and other clothes with sexual implications.

2. It is forbidden to wear untidy and decent clothes;

(1) Men are topless or only wear underwear

(2) women's upper body clothes are easy to have exposed grooves and underwear.

(3) Women's upper body clothing is loose or the back below the scapula has been exposed.

(4) Women's trousers or skirts are 2cm below the navel.

(5) The hem of women's lower skirt or trousers is higher than the hip line.

(6) Women only wear underwear or bikinis.

(7) Live broadcast of women wrapped in sheets or bath towels.