Netease and Blizzard are inseparable.

Netease and Blizzard "broke up", and it is not known who can't live without it.

Netease and Blizzard's "breakup" made the game circle explode. 165438+ 10/7, Blizzard Entertainment announced that most Blizzard game services in Chinese mainland will be suspended due to the expiration of the current licensing agreement with Netease on 10/23, 2023. Netease then responded, "After a long period of negotiations, we still can't reach an agreement with Activision Blizzard on some key cooperation terms. We are very sorry that Activision Blizzard announced today that it will stop cooperation, and we will have to accept this decision. "

Blizzard is a world-renowned game developer and publisher. I started to cooperate with Netease in 2008, and it has been 14 years. This "breakup" means that after June 23, 2023, 65438, Blizzard's games, including World of Warcraft and Hearthstone, will stop operating in Chinese mainland due to the expiration of the agreement. The mobile game Diablo: Eternal Life jointly developed by Blizzard and Netease has an independent agreement and is not affected. As soon as the news came out, Netease's share price fell by 15%.

In this "breakup" announced in advance, both parties released the same message to the outside world in the recently released Q3 financial report-"The other party is not important". Netease pointed out in the financial report that "the percentage of net income and net profit contributed by these games from Blizzard to Netease in 20021and the first nine months of 2022 are in low single digits."

In Activision Blizzard's financial report, the revenue of Blizzard's game business in China market is rarely mentioned. According to the financial report, "We signed a license agreement with a third party, involving several games of Blizzard in China. These revenues account for about 3% of Activision Blizzard's overall net income in 20021year. " In other words, Netease's game revenue only accounted for 3% of Activision Blizzard last year.

In any case, players are the most injured. "Because of the interests, the same group of players have experienced two operator changes, and Blizzard is not the previous blizzard," said a game industry practitioner.

The development course of Netease;

Netease Company (NASDAQ: NTES), 1997, was founded by founder and CEO Mr. Ding Lei in Guangzhou, and listed on NASDAQ Stock Exchange in 2000. It is a leading Internet technology company in China. China has always maintained a leading position in the development of Internet applications and services. With a strong sense of mission to the development of Internet in China and a vision of creating a better life, Netease uses the most advanced Internet technology to strengthen information exchange and enjoyment between people.

Netease has launched various services such as portal, online games, e-mail, online education, e-commerce, online music and Netease CC live broadcast. Netease's headquarters project in Guangzhou Tianhe Smart City is scheduled to be completed in June 20 19, when it will enter Netease's game headquarters. In 20 16, the operating income of game business accounted for 73.3% of Netease's total income. 20 1 1, Netease Hangzhou research institute was launched. Netease Media and other businesses are in Beijing. Netease launched Netease Cloud Music and other projects in Hangzhou.

In 20 19, Netease deepened its strategic focus, adhered to the field of content consumption, and actively laid out core tracks such as games, education, music and e-commerce, making major breakthroughs. Netease's business segments such as Youdao and Innovation, while maintaining steady growth, burst into strong potential, providing a steady stream of kinetic energy for the long-term development in the future.

Reference to the above content: Baidu Encyclopedia-Netease