GBN Watch

Editor? |? Jane (female name)

Produced? |? Bangning studio

Great Wall Motor's internationalization strategy has once again taken an important step.

On February 5, 2020, due to well-known reasons, nearly 400 China media participated in the launch conference of Great Wall Motor Delhi International Auto Show in the form of webcast. This is the most substantial measure since China automobile manufacturer and General Motors reached an agreement on the acquisition of Indian Tarrigan factory in June 65438+1October 65438+July this year.

Analysts believe that this move means that after Great Wall Motor strategically laid out the Russian market, its Indian market strategy was officially launched.

Great Wall Motor took the form of an independent exhibition hall in India for the first time, with an exhibition area of 365,438+050 square meters. At the same time, the Harvard brand launched a concept around the world? H concept car and India's first vision? 2025 concept car, and exhibited four high-end smart SUV products with good reputation in the global market: Haval F7, Haval F7x, Haval F5 and Haval H9.

Specifically, the Harvard concept? H and Harvard vision? The two concept cars in 2025 not only represent the latest design language of Haval brand, but also fully demonstrate Great Wall Motor's thinking on the future development direction of electrified and intelligent vehicles. Haval F7, Haval F7x, Haval F5 and Haval F series once again collectively staged, which concentrated on showing the youthful and intelligent technological charm of Haval brand models.

Great Wall EV, as an independent new energy brand launched by Great Wall Motor to the Indian market, focuses on R 1 and iQ products. The former is based on the pure electric platform ME, equipped with L3-class driverless technology, and the latter adopts cross-border design, which is the first pure electric cross-border compact in China? Off-road vehicle

In addition, Great Wall Motor also showed Indian consumers its achievements in electrification and intelligence in recent years. Many spare parts such as cobalt-free and quaternary batteries, flat card electric drive system, intelligent steering DP-EPS series, etc. appeared at the exhibition, which can meet the needs of various matching modes such as pure electric, hybrid power and traditional power, covering passenger cars, commercial vehicles, logistics vehicles, special vehicles, buses, pickup trucks and other fields.

At the press conference, Hardeep Brall, marketing and sales director of Haval Motor Company in India, said: "In the future, Great Wall Motor will continue to focus on global development, and the Indian market will become the most important part of Great Wall Motor's strategic layout." According to him, Great Wall Motor will take root in India, establish a full-service ecological chain covering research, production, supply and sales, and make positive contributions to the local area.

Why India?

The first is because of its market potential. India is the fourth largest automobile market after China, the United States and Japan. Relevant data show that in 20 18, the Indian market sold a total of 4.399 million new cars, including 3.394 million passenger cars and more than 1 10,000 commercial vehicles. McKinsey, a research institute, even predicts that India is expected to surpass Japan and become the third largest automobile market in the world in 20021year.

Second, the market growth opportunities of SUVs. In 20 19, the SUV in the Indian market increased by 5% against the trend, and SUV is the place where Great Wall Motor is good at dancing.

It is not difficult to understand the fundamental reason why Great Wall Motor plans to launch Haval brand and Great Wall EV brand in Indian market in 20021year, and plans to invest in battery R&D and manufacturing.

Great Wall Motor's overseas strategy can be traced back to 1998. Up to now, the R&D pattern of "seven countries and ten places" and "9+5" production layout have been formed, and more than 500 distribution networks have been established in more than 60 overseas countries, and the products are exported to more than 60 countries and regions such as Russia, Australia, South Africa, Ecuador, Chile, Peru, Malaysia, New Zealand, Tunisia, Saudi Arabia and Argentina.

In 20 19, Great Wall Motor laid out the Russian market, and its first overseas full-process vehicle factory, Russian Tula Factory, was put into production. In the local area, Haval brand ranks first in brand sales in China with an ultra-high growth rate of 289%.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.