The way of thinking determines the way out. Beggars beg for wonderful copywriting, and passers-by pay in succession.

Recently, there was a beggar begging in the street in America. Surprisingly, many people threw coins for him.

Why is everyone so active? The answer is on the board in front of him, which reads: "Give me $65,438 +0, or I will give the ticket to Trump", which makes those who don't like Trump have to give generously.

This picture reminds me of the story of another beggar. A psychiatrist was about to eat when he saw a beggar begging beside the restaurant. The sign in front of him said "homeless, help me", but no one donated money to him.

Then, the psychologist decided to help the beggar change the copy and change it to-"What happens if you are hungry?" As a result, this new copy made the beggar get 60 yuan in 2 hours.

The greatness of this copy is that people who are hungry and ready to eat in the restaurant feel the same way when they see it, so they lend a helping hand.

In fact, whether in life or at work, as long as we are willing to change our thinking and put ourselves in the other's shoes, we can turn decay into magic.

If you also see the copy that makes you stunned, share it in the comments section.