Qixi activity planning

As we all know, the seventh day of the seventh lunar month (August 20th) is a traditional festival in China-Qixi Valentine's Day, which is the day when cowherd and weaver girl meet at the annual Magpie Bridge. In recent years, Qixi Valentine's Day has become a special festival for young men and women to pursue fashion and express their love. With the rapid development of social economy, the pressure of life and work is increasing day by day, so that many people still live a "free and lonely" single life due to their own and social factors, although their jobs are stable and their careers are successful. In order to build a platform for young men and women to communicate, get to know each other and love each other, and promote the process of building a "happy and livable new west", the office plans to hold a "Love on Tanabata" blind date on the eve of Tanabata, and the following activities are specially formulated:

I. Purpose of the activity:

Adhere to the organizational principles of fairness, openness and justice, and build a platform for young men and women to choose their spouses and fall in love through free and romantic activities.

Second, the theme of the event: "Looking for dreams on Tanabata, Shaling River Love"

Three. Activity time: August 20th.

Four. Location: to be determined

Verb (short for verb) Participant:

Young men and women who have worked and lived in Laixi, are over 20 years old, love life, have good conduct, abide by the law, have a correct view of marriage and love, and have relatively stable jobs can apply.

6. Registration requirements:

(1) Everyone attending the blind date party should provide two 2-inch bareheaded color photos and fill in the registration form.

(2) Applicants are required to provide 2 personal ID cards, 2 originals and 2 copies of graduation certificate.

(3) Take the way of registering in the neighborhood committees' offices of various communities and then collecting them in the household registration management office.

Seven, blind date meeting schedule:

1, the host introduces the form and content of the activity and the division of activities of the participants.

2.XXX's speech on Shuiji Street.

3. Cultural performances.

4. Quizzers go to the riddle area to participate in the prize-winning quiz, make friends and set up a prize-winning area.

There is a blind date corridor on the west side of the park. Participants can visit the promenade to find information and find suitable people.

6. Invite the successful blind date to go on stage to make love words.

7. Successful blind date * * * Release the love balloon.

Tanabata activity planning The second activity * * * has six experience areas. Couples participating in the activity register information at the designated staff at the entrance and get travel tickets. They can also get a gift from a clown tied with a balloon at the entrance, and then get medals through each experience area in turn until the end of the experience, and turn the wheel of fortune to win the prize.

The first stop: the impression of love

My ideal lover

Experience: Couples write down their perfect couples requirements with love notes and stick them on the background wall.

(2) Pinch the face of cartoon lovers

Experience: Folk artists pinch Q-version portraits of couples for couples.

After completing the two experiences, the staff knocked on the chapter to enter the next stop.

The second stop: the first experience of love

(1) True confession

Experience: Couples choose 1 in six classic movie scenes to have a dialogue in different roles. (Lion Roar, A Chinese Odyssey, Titanic, Princess Zhu Huan, Meteor Garden, Struggle)

After completing this experience, the staff knocked on the chapter to enter the next stop.

The third stop: the madness of love

Listen to the concert.

Experience: Chinese and foreign classic love songs played by lovers in Fanqiao Appreciation Band.

The fourth stop: the passion of love

(1) Boys fold roses for girls.

Experience: boys fold roses for girls and give them to girls;

(2) Girls make chocolates for boys.

Experience: Girls make chocolates for boys and feed them to boys.

After completing the two experiences, the staff knocked on the chapter to enter the next stop.

Fifth stop: tolerance of love

(1) Make sushi

Experience: Couples cooperate to make sushi together;

(2) Puzzle-Love House

Experience: Couples cooperate to create a warm cabin.

After completing the two experiences, the staff knocked on the chapter to enter the next stop.

The sixth stop: the perfect wedding dress of love

(1) simulation proposal

Experience: boys propose to girls with imitation diamond rings and doll flowers;

(2) Sweet group photo

Experience: Take photos of couples with polaroid on wedding photos. Here.

(3) Lucky Wheel Lottery

Experience mode: After completing the tour of each station, collect all stamps, and the couple will turn the big turntable to win the grand prize, and everyone will have a prize.

Lucky wheel project:

Pottery Experience: Making Pottery Cups Together

Portrait couple painting: folk artists paint portraits for couples.

Article 3 of tanabata activity planning 1. Activity time: tentatively at 20:30 on the seventh day of July.

Second, the venue:

Third, the way of participation:

1. You can get tickets for this event by handling business.

2. Forwarding the content of this event through official Weibo and WeChat will give you a chance to get tickets for this event.

3. Send private messages to the official Weibo and WeChat to participate in the "shadow" of heart-to-heart. Love needs some surprise activities, and tell the romantic love story between you and your lover and the "surprise" moment you intend to create for him/her. Once adopted, you will get tickets for this event, and there will be a professional planning team to advise you!

Four. Activities:

1. eternal love wall

In the lobby of the cinema, lovers walk hand in hand, holding roses, through the heart-shaped candle pool and towards the U-interactive "love wall". Couples put the roses in their hands in the flower basket in front of the love wall and wrote their sincere love vows on the love wall. The wall of love is full of sweet words and u-interactive wishes to them.

2. constellation romance test/invincible choice of true love u invites you to enter the "true love test"

Set up a booth in the ticket hall of the cinema to provide horoscope and love test for couples, which is very mysterious. You can cooperate with related divination institutions, such as some crystal shops that study divination.

If the operation is difficult, replace with:

The choice of true love invincible u invites you to enter the "true love test"

A corner of the secret room escape game is set in the ticket hall, where couples can enter the experience, decorate with mystery and romance, and cooperate with the secret room escape mechanism.

3. Heart-to-heart shadow, love needs some surprises

Let lovers express their love or propose marriage in the cinema through photos, words, short films, etc. Proposal clips and event tidbits can be viewed on demand at U Interactive.

4. Grasp the experience of "machine"

Every couple participating in the movie can find a pink card under the chair. If it says "be quick", they can get rich gifts! If you find a half red card with half words written on it, the couple holding the half card should find the other couple within ten seconds, and come to the host at the same time, answer the correct host's questions and complete the host's game, then both parties can get gifts!

5. watch movies.

The fourth activity of tanabata activity planning: "Tanabata Fate" couples take a sweet photo.

Viewers who buy more than two movie tickets can scan WeChat on the spot, pay attention to the official WeChat of "XX XX XX XX" Studios, participate in the sweet photo-taking activities of couples on Tanabata, and wear couples' photography props for free. Professional photographers will take two sweet photos of couples on the spot and send them directly to the audience's mailbox. After receiving the photos, the audience will share them with @XX and @ Beijing AA International Studios in Weibo, and then get a pair of 12 inch fashion Ramina at the designated place.

Activity 2: Lucky Draw

AA members can participate in the lucky draw by purchasing tickets with their membership cards, and have the opportunity to win exquisite prizes provided by "XX". The highest prize is a couple photo worth 3,999 yuan and a personal photo worth 2,999 yuan. Viewers who don't smoke albums will also get a rose soap flower gift box worth 199 yuan!

On August 13, Tanabata, I went to AA Studios, watched a touching love film and took a sweet photo of two people, in order to commemorate the unique sweetness and romance belonging to two people!

Activity 3: Give creative paper cup illustrations to the boutique book bar.

On the same day, anyone who buys Tanabata sweet special drinks in Tanabata boutique book bar can get a professional illustrator provided by Booker Book Company to draw creative paper cups for you on the spot. You can also write a declaration of love on a cup for you, so that your love can last a lifetime!

Before and after Tanabata, couples can choose a variety of movies. The love-oriented youth fashion film Tiny Times 2: Aoki Age, directed by Jing M.Guo, is the latest masterpiece "Love Story", the romantic comedy "One Night Surprise" starring Fan Bingbing and Zhou Dongyu, and the 3D imported blockbusters "Pacific Rim" and "furious 6" released a while ago are all very suitable for couples.

Chapter v planning of tanabata activities 1. Guiding ideology

Deepen the theme activities of "Our Festival" and carry out the theme activities of "Our Festival Qixi" around the construction of the socialist core value system. Through a series of colorful activities, it highlights the cultural connotations such as love loyalty and family happiness on Tanabata, guides people to recognize, respect, inherit and carry forward traditions, promotes the healthy growth of modern family concepts, and forms the spiritual strength of striving for progress and the spiritual bond of unity and harmony in the whole society.

Second, the theme of the event

With the theme of "faithful love and happy family", we will guide people to pursue a better life of faithful love and happy family.

III. Contents of activities

Carry out the "Love on Qixi" activity. Read Chinese classics. " The sub-bureau organizes the collection or recitation of love poems and advocates the concept of loyal love; Various departments organize Chinese classic reading activities such as reciting classic love poems and telling beautiful love stories, guide people to feel the charm of traditional culture, and strive to convey positive life pursuit, noble emotional realm and healthy life interest to cadres and the masses.

Four. Activities require

1, highly valued and carefully organized. "Our Festival Qixi" is an important part of the theme activity of "Our Festival" initiated by the Civilization Office of the Sub-bureau, and it is also an important carrier of mass spiritual civilization creation activities. All departments should combine the ongoing activities of our bureau to create civilized units, strengthen leadership, carefully organize, and achieve extensive participation, diverse forms, and rich and profound. All departments should carefully organize activities to deepen the reading of Chinese classics during the festival.

2. Highlight the theme and take various forms. We should focus on cultivating people's noble sentiments, highlight the themes of love loyalty, family happiness and social harmony, pay attention to the content, form and carrier of innovative activities, closely integrate Chinese traditional culture with modern civilization, lead civilized fashion, cultivate noble sentiments and enhance civilized accomplishment.

3. Strengthen publicity and create an atmosphere. It is necessary to intensify publicity, give full play to the role of various media, widely publicize the "Chinese Valentine's Day Our Holiday Love" activities carried out by various units and departments, report the experiences of cadres and the masses in time, and create a strong holiday atmosphere.

Activity theme:

Impression men and women have nothing to do with love.

Activity significance:

1. Enhance mutual understanding, communication and exchange among employees, and help to coordinate the relationship between male and female employees.

2. More communication and contact between employees will have a positive effect on our employees' interpersonal skills and their future careers.

Activity content:

(1) Activity time: August 2, 20xx

(2) Location: China Network Manager Meeting Room.

(3) Activists: all employees of China Net managers.

(4) Organizer: Planning Department

(five) the main steps of activity preparation:

A. On August 2nd, the detailed rules for program approval and participation in theme activities were announced.

B. On August 4th, the participants of the theme activities were recruited, suitable personnel were selected, basic information was collected, and PPT of the theme activities was made.

C, August 5, personnel and materials to implement.

D. arrange the venue on August 6, and the meeting will begin after the end. Note: See the implementation plan of Qixi theme activities for details.

(6) Activity flow:

A. Opening music

B. Opening remarks by the moderator

C. Girls should sit in a pre-designated position, and the host will introduce each player's major, hobbies, specialties, constellations, mottos, photos and other personal information to play on the multimedia.

D. Boys will enter in the order of drawing lots in advance. (Can you feel it?) Boys will introduce themselves first, including their majors, hobbies, strengths and weaknesses, constellations and ideal girls to make friends, so that they can have an all-round introduction to themselves.

E. After taking the stage, the boys write down the number of a girl they like on the card and give it to the host.

F at the same time, girls express their support or disapproval by introducing themselves to boys.

G. The host checks whether the numbers overlap (the number of the girl selected by the boy and the number of the boy supported by the girl) to see if the friends are successful. Before the results are announced, the host will ask girls (mainly girls who voted for him), and girls and boys will ask each other questions.

H. (Optional) A boy can show his talents or play PPT or short films.

Boys help friends and girls get to know him. Finally, the boy chooses a girl from the girls who still support him. At the same time, invite the girl you chose for the first time to ask this (or the same girl) for advice. If they succeed in making friends, they will play songs (the man and woman sitting in the alley) and receive prizes. If all the girls don't support that boy halfway, play (unfortunately not you) and win the prize, and the journey of making friends will be over.

I. Interspersed programs and interactive sessions (Truth or Dare)

J. concluding remarks

K. End of activity

note:

1. See the theme activity implementation plan and the host's desk for details.

2. Activities interspersed in the program (optional)

1: Tanabata theme activity tracks

2. The Qixi theme activities implementation plan

3. The host of the Tanabata theme event, Taiben

It is another day for the cowherd and the weaver girl to meet, and it is another night for lovers to hold hands. Do you want to meet your ideal person on a special day? If you long for love to come true, let us create this "fate" for you, and you can also fight for that "love" yourself! Love is a feeling, even if it is painful, it will feel happy; Love is an experience, even if it is heartbreaking, it will feel sweet.

Remember how many nights you waited for the entrance to your heart? .. Do you remember how many nights you couldn't sleep and thought about her (him)? I dare not tell her (him) that the love in your heart has been around our throats, and you can't swallow it ... That feeling must make you unable to breathe ... Don't let the love in your heart run aground that night, just tell her (him) that you love her ... on your own Valentine's Day in China. .....

Activities are very important.

First, the content must be related to the theme of this festival.

2. The entries must be original and can be expressed in a sentence, an article or a poem.

Third, this activity, each person can only contribute one article.

Four. Activity time: 20xx from August 4th to August 2nd at 0: 00.

5. Awarding time: August 3rd, 20xx.

Award: Everyone will get a love candy and a rose.

Supplementary note: If the protagonist of the love letter responds, the couple will be given another reward.

Tanabata activity planning Article 6 Activity date: August 5-August 1 1.

A selection of pendants is specially provided for Aite.

Tanabata shocking price; 13 14 yuan/piece

With the acacia bean symbolizing token of love as the design element, the "sweet moment stays for love" is deeply interpreted.

This theme concept injects a touch of sweetness and warmth into ordinary love in life.

The acacia bean made of Hetian jade is crystal clear and eternal, symbolizing the purity and loyalty of love, and its shape is like a beating heart. Then carve "love" on the acacia bean, which means "beating with all my heart for love"

Beans, a symbol of seed-like happiness, are homophonic with "teasing", meaning that people who love you will stay where you are after deep lovesickness.

Double discount on gold jewelry

Pay attention to XX Jin Dian WeChat platform and offer another gram of discount to 3 yuan.

Platinum offers a discount of 20 yuan per gram

Colorful treasures, diamonds, colorful gold and pearl jewelry are 6.5% off.

Hong Bao can't quit smoking.

You can participate in the red envelope lottery on the spot by buying jewelry at XX Gold Store. There are vouchers for all kinds of special jewelry and red envelopes filled with cash. Rich prizes and constant surprises.

Article 7 of tanabata activity planning 1. Precautions for promotion activities

Time limit for promotion; What is popular now is that there are time limits for promotion, such as the first day of promotion, the consumption period of festivals, limiting consumption time to encourage consumption, and meeting the needs of promotion within a fixed time.

Popularize quantification; It is also a common practice to specify the quantity of products to be sold, but in the promotion activities, this practice is not very good and easy to be competitive.

Promotion characteristics; Everyone has their own promotional characteristics, such as national characteristics, so it is necessary to clearly set up a banner of characteristics in gifts, packaging, discounts, gifts and concessions, and do the special promotion to the end to distinguish the unified pattern of Tanabata.

Promotion objectives; The goal of promotion is to set the promotion within a certain range, which is convenient for consumers to choose. It is also a process of sorting out sales. Finding your own and choosing your own is the best promotion effect.

Promotion atmosphere; It is very important to control the promotion atmosphere. Generally, in the middle of festivals, the atmosphere is relatively unified, represented by celebrations, but it can be different on different occasions or different products. To show a positive promotion atmosphere, it is mainly manifested in the personality in the promotion atmosphere, such as emphasizing the promotion means and ignoring the product function, emphasizing the promotion gift and ignoring the promotion promise.

Second, the promotion skills

1, only do online shop theme logo.

I believe that people who are a little more careful will find that every holiday or major event, Baidu and Google will do special logos. Even if your website is full of holiday features, it will attract more people's attention. So, the first step, you can design a Valentine's Day logo like a big website.

2. Set a special topic for Valentine's Day

Collect articles related to Valentine's Day online, edit them to a certain extent, and most importantly, create more original articles by yourself. When your Valentine's Day topic is rich enough and original enough, it will definitely bring huge traffic. For example, Yi Xi. The com of Golden Abacus also produced a special topic during the Spring Festival, which achieved similar results and achieved good results.

3, Valentine's Day picture optimization

Baidu and Google, the two mainstream search images, have a lot of traffic. You can put more exquisite and original Valentine's Day pictures on the website. It's best to watermark all the pictures and reprint them immediately. Look at your website.

4. Online shop promotion

A. Skillfully use custom expressions

This is a trick of holiday online marketing. Custom expressions are made into animated pictures of gif, leaving their own website names or web addresses, which are also spread through instant messaging software such as qq and msn.

B. Greeting cards to convey feelings

It is very interesting to send greeting cards to your users on Valentine's Day. It is very important to pay attention to the contents of greeting cards, including names and signatures. Novel content can bring you unexpected results.

C. Valentine's Day prayer dissemination web page

This is the most commonly used form of holiday online marketing, and it is also the fastest and most direct form. It should be noted that web pages need to generate other people's names and greetings, and the effect is very good. This webpage can be spread by instant messaging software such as qq and msn.

5. Forum promotion is indispensable.

Well-known emotional communities in China include some comprehensive entertainment communities, such as post bars. Identify the target group and make a good theme post, which will definitely cause the buzz of netizens and bring traffic.

Third, the promotion plan

Reducing the price is the most practical and attractive promotion plan for buyers. Of course, price reduction is also skillful. First of all, we found a very popular product among our best-selling products. Of course, it would be better if it is suitable for couples. We can cultivate pricing skills in this way.

1. If your single product is sold between 30-50 yuan, the price can be set as 13. 14 yuan, which represents the meaning of a lifetime, plus the purchase restriction, each person is limited to 2 copies. At present, this scheme is used in my shop. )

2. If the price of your single product is around 30 yuan, you can promote it according to matching clothes, that is, 52.0 yuan or 53.0 yuan matching clothes 1 serving, which means I love you. I think what you mean (note: 1 matching clothes include 2 items). If your matching clothes can be wrapped in some ribbons, I believe it will be perfect.