Copy plan

In fact, there are many kinds of copywriting. Let me tell you according to my work experience:

1, Marketing/Planning Copywriting: I used to work as a copywriter in an enterprise (producing instant noodles), mainly responsible for new product soft articles and new product promotion plans (such as how to promote sales). If they have advertising intentions, they have to cooperate with writing scripts (or cooperate with cooperative advertising companies), and I am responsible for editing and articles in internal magazines. At that time, I also needed to help us write the annual summary and the plan for the coming year.

2. To be a magazine editor/copywriter in an advertising company: that is, to find some articles that conform to the magazine style to modify; Get sponsorship and write a copy according to customer needs (or directly provide your own copy); Do some original copy according to the needs of magazines and leaders.

3. Planning copywriting/secretary: I stayed in Zheng Da Sports, and I was planning at that time, but when Zheng Da's economy was in the most crisis, they didn't have the money to advertise, so I lost a good opportunity to exercise and show (in fact, sports and other shoes and clothing brands were the best, and I could learn a lot). Later, I became the boss's secretary (I hated that job) and was in charge of the internal magazine (I founded it); But because I don't like this job, I told my boss that if I quit my job before being transferred to the planning department, and then the company needs to lay off employees, I can easily reach a "double bet" with the company (I don't like this job and want to leave, so I don't work as hard as before; They needed to lay off staff because of the economic crisis, and they agreed, because they saw that my heart was not in that position.

4. Planning/Assistant: This position is similar to the last one, except that I am the assistant of the boss, and the planning department of the company is zero, so I took over their design and corporate culture, including that they want to create their own brand, and I am responsible for writing brand stories for them. Later, I started my own business and left before the company's brand blossomed.

5. Private hospital copy: Have you received the magazine of private hospital across the street? That's what our copywriters do. Look at those boring hospital advertisements on TV. This is our job. You see advertisements and posters of private hospitals posted everywhere. That's what our copywriters do. There are also classic copywriting and advertisements on the website, "Which hospital is the best" and so on. There are also enlarged articles to be interviewed when the hospital sells melons.

In addition, I also sadly received the documents from the Health Bureau, such as safety in production, Ping An Hospital and other temporary tricks played by the government to show political achievements. I had to supplement the information for three or four years at once, brother. It was not easy for me. Finally, I got away with it. The secret is: forgery. People's leading departments all say that information can be faked. )

6. Others: I went to an advertising company for an interview, and they intended to invite me. I think my salary is not low. In Qian Qian, this case was conducted there, and there were many clients there. Maybe they want you to help make a New Year's plan (brand promotion plan for the whole year and all kinds of specific copywriting), or they want to make a grand event plan (such as a party and a chess and card contest across the Taiwan Strait), which is extremely sloppy. The copywriter even requires that the words and expressions of each welcome card and banner should be refined. It may be a classic advertising slogan for off-screen advertisements such as real estate or red wine (this is the essence), simple.

7. Others: I haven't done it, such as product descriptions and instructions for use of things produced by some electronic equipment factories or other processing factories. In personnel administration, there are also many copywriters, speeches by bosses and leaders on important occasions, company reports, etc. I can imagine freely, as long as it is written.

8. I missed one: when I was in college, I worked part-time as a film copywriter in an advertising company. When I applied for this job, my boss gave me four films made by him and asked me to write a dubbing draft. I passed because of the first sentence-"This is the heart of the mountain". I wrote it for four days, and he only read the first sentence. Do you feel happy or sad?

Then I often go to the country with them in the middle of the night to shoot so-called country stories; I often watch a lot of messy films made by her, while helping him modify the editing (by the way, I used to be a good post-editor of film and television) and matching some boring copywriting (such as documentaries, historical films, company product introductions, and even kindergarten documentaries-I really wanted to match some children's songs directly, and so on).

The above original and plagiarized children's shoes, be careful, I will pour you a dog's blood! joke

PS: Sister, my salary is not high, and I can guarantee food and shelter, within 3,000 yuan. So, I'm thinking about finding an assistant to the boss while I'm young. I have a basic writing style and flexible thinking, and I am suitable for working under the leadership. Secretaries need height, assistants don't (I'm short, imagine it myself, don't overdo it), as long as I'm decent. It's more reliable for boys to dress up a little. . .

As for being tired of doing copywriting, I think mentality is very important. It's all work Every job is the same. Just like the design work that best cooperates with copywriting (my design skills are also so-so), just like General Manager Huo, the first responsible director, who is tired of being a boss, it is useless to complain (I have failed before, but I still have to do it, hehe). The copy was rejected because there was not enough communication or understanding, which restrained my frustration. It's okay to start over. When facing the boss and customers, ask calmly: "It doesn't matter, you tell me what you want to express most, your ideal feelings, and I will try my best to express it for you." Communication in place, text errors will be minimized. "

Hehe, come on!

Life, work, emotion and happiness are all the same, painful and happy.