Complete works of advertising words and appreciation

Advertising is a purposeful, planned and continuous communication activity with persuasiveness, and its advertising words are the most intuitive and customer-oriented rhetoric, which is of great significance.

List six classic advertising words and enjoy them as follows:

1. If computers all over the world unite, the Internet will be realized.

Appreciate:

Remember that famous advertisement in Zhongguancun? On the roof of an electronic street, there is a huge advertisement, which can be clearly seen from a stop away: "If computers all over the world unite, the Internet will be realized." This sentence is familiar to most people in China. This advertisement can not only make people smile, but also make people excited.

2. What will happen to the world if human beings lose association?

Appreciate:

Lenovo's advertising, not only in the IT industry, but also in the whole brand advertising field, is definitely an extraordinary advertising language. In this advertising language, "association" is universal, which can be "connection" and "imagination" closely related to human development; In the form of a hypothetical rhetorical question like "What if we lose ……", it further implies the importance of the audience's "association" to human beings. Combining "Lenovo computer" and picture playback, Lenovo at this time has become a narrow sense, specifically referring to the "Lenovo" brand. The coincidence of different meanings of "Lenovo" makes the audience feel that "Lenovo computer is also very important to the world!" This kind of "flowers instead of trees" advertising words is more effective for enhancing the image of the brand in the public mind. And that group of TV commercials that symbolize the whole series of communication with orangutans and forests have always been memorable! Lenovo's advertisements are many times better than those that the stars were later hired to shoot in huge quantities.

3. Nokia: Technology is people-oriented.

Appreciate:

Nokia, a communication brand from Helsinki, Finland, can eventually become a mobile communication giant in the world. This slogan has played a great role. "People-oriented technology" is the core value of Nokia brand. It is Nokia's consistent concept in brand communication, conveying Nokia's spirit of thinking for consumers everywhere-allowing users to fully enjoy all kinds of fun and convenience brought by humanized technology and gain unforgettable experiences such as achievements, fashion and personality. Under the guidance of this advertising concept, Nokia has gradually become a brand with leading technology and humanized personality; An innovative, tasteful, fashionable and interesting brand. One step at a time, Nokia finally achieved the hegemony of the land.

4. Netease: the power of gathering people online.

Appreciate:

The power of people is limited, and the power of the network is infinite. Netease's advertising slogan "the power of gathering people online" can be said to be quite correct. Internet is a powerful tool for "gathering people's strength online". The advertisement of "Netease, the power of gathering people online" spread all over the streets of China through TV, radio, newspapers, internet and other media when the Internet was most prosperous. Many IT elites really rushed to Netease. This slogan is also a classic in the advertising language of China Internet industry.

5. China Mobile: Communication starts from the heart.

Appreciate:

A 12-year-old girl took out her mobile phone and dialed her grandfather's phone. Then the voice-over slowly rises, "China moves, and communication starts from the heart". This touching scene may also be the first time that Chinese people know that telecom companies can also advertise, and advertisements can be so touching. Because of this, China Mobile, whose communication starts from the heart, has become the largest mobile network operator in the world.

6.IBM: There is no small business you don't do, and there is no big problem you can't solve.

Appreciate:

There is no small business that cannot be done, and there is no big problem that cannot be solved.

When Blue Giant's business is in a trough, this provocative slogan is put forward, not only hoping to become a veritable multinational enterprise, but also hoping to truly become a one-stop solution enterprise for the high-tech electronics field. In the era of e-commerce, IBM is realizing this role and playing the role of e-commerce solution provider.

Note: Advertising is advertising that is widely advertised. Advertising is a kind of propaganda means to convey information to the public openly and widely through certain forms of media for specific needs.