What is the mentality of people who buy Volkswagen cc?

I'm afraid no model is so stable as CC, and the monthly sales volume is stable at 1500-2000 units all the year round. Last year, Volkswagen CC sold 29 1000 vehicles, less than one tenth of Magotan's, and was far behind by other models in the same class. In the first half of this year1-July, the cumulative sales volume was only 1.24 million units, which was 2 1% lower than the same level. Now that Jetta LaVida is lying to make money, CC has become one of the few models owned by Volkswagen, which is really sad.

CC has obvious advantages and disadvantages.

This is a car with clear advantages and disadvantages. The whole car is positioned as a coupe, which has a good sense of fluidity and movement. The most irresistible thing is her frameless door design. As far as its market product strength is concerned, CC is a very fashionable car, which can show its due level in both appearance design and vehicle handling. But the price of the whole car is high, and the starting price of about 250 thousand determines that it is not an ordinary toy. More consumers need to spend 30 yuan to buy a CC. This is also directly absolute that CC is the fate of niche cars.

The space is too small.

In this era of great beauty, even BBA will be lengthened. Although the appearance of CC is beautiful, the performance of internal space is really disappointing. The public demands too much for her streamlined shape, which makes the head space of the rear passengers severely compressed. Although she has a sense of vision, she sacrifices the practicality of the whole car. I believe that besides her beautiful appearance, she should also consider the practicality of the whole vehicle. Because the space of the first car is not excellent enough, and the size of the second car is too big, it is very embarrassing to position it high or low.

There are too many opponents and the brand influence is limited.

No matter how strong the product is and how beautiful the appearance is, in the final analysis, you are still a Volkswagen. With the popularity of luxury cars, more and more BBA models are sold at reduced prices. The prices of Mercedes-Benz CLA, BMW X 1 and Audi A4 are all declining, and even the prices of some models have dropped below 200,000 yuan. Even if CC is large in size and good in materials, the price of Volkswagen CC is now out of place. You will buy more than 300,000 sets with CC, feel that your kidney needs mending, and you are not satisfied with your length and time. Finding two N's and a D followed by 966 is not a problem. Or will you choose the entry-level BMW 3 Series and Audi A4L? I believe that under normal circumstances, CC will be excluded first.

Summary: CC's failure has given the public a warning that the public aura is not applicable in some cases. The failure of CC can also be summarized in one sentence: those who can afford it can't afford it. The awkward positioning directly led to his failure.