The answer is that milk tea is cold. Will the next dying milk tea be happy tea?

In recent years, the milk tea industry has become more and more popular, and more and more people will consider opening milk tea shops. Whether it's hi tea, snow tea, a little tea, or Tik Tok's popular tea-answering and antlers alley all attract the attention of countless consumers, making people hesitate to queue up, and it's a long queue.

Today I want to discuss briefly: Who will die next in the milk tea industry? Do you like tea? Is it snow tea? Lele tea? A little? Coco? Happy lemon? Or "Modern China Tea Shop" whose trademark has just been registered in Korea?

First of all, compared with other categories of catering joining projects, the main advantages of milk tea in catering joining are:

First, the milk tea industry has low cost and high profit.

Second, the market has great development prospects.

Third, the cost of opening a store is low and the technical content is low.

However, the joining of the milk tea industry is visible to the naked eye and impressive. Behind it are countless joining traps and square window "shop transfer" with red letters on white background.

In the face of hot brands, catering franchise investors flocked to join, and a wave of unrest rose again!

The most typical is the answer tea, which has been renamed as "13 14 milk tea".

Fermented by Tik Tok, the answer tea that is popular all over the network is completely a marketing gimmick. At present, the situation is to leave a chicken feather.

A cup of tea that claims to be divination, as long as you write down the question when you buy milk tea, you will know the answer when you get milk tea. This "surprise" attracted a lot of attention, and quickly became popular through Tik Tok, becoming a tea shop where consumers must punch in when drinking milk tea, and also becoming a well-deserved online celebrity milk tea.

Answer: Does such a hot tea shop make money?

As the hottest brand of milk tea in 20 18 last year, there are as many as 500 franchise stores, covering 27 provinces in China (online data).

It is understood that the answer tea headquarters is collecting the initial subscription fee and the first purchase money, as well as the product production study and training, and there is nothing to follow up.

At present, a large number of tea have closed down. In my opinion, Ansha, a kind of milk tea that is ignited by marketing means, has no core barriers, no good system and no commercial essence. It is completely closed down and completely cold.