How to do WeChat drainage? I have many clients looking for me. What should we do with WeChat drainage?

This is a question that all enterprises will think about when operating and maintaining WeChat. The current practices are mostly as follows:

Weibo drained to WeChat.

The conversion rate is limited, because there are a lot of dead powder in Weibo. In addition, now is a fast media era, and the life cycle of a Weibo is limited, but people are faced with a lot of information noise, which is easily overlooked.

Offline wechat drainage

This move is in line with the classic saying in the advertising circle: I know that most of the advertisements I put in are wasted, but I don't know where they are wasted. In the same way, I know that a lot of QR codes I printed are useless, and I don't know who I can attract, but if others print them, I will print them, leaving an entrance and occupying a road!

The website is drained to WeChat.

Guide users to add WeChat on their own websites.

Characteristic wechat interaction

In this fast media era, any form of interaction should be designed simply, and the threshold for user participation should be low. Too complicated or verbose will only make people lose their enthusiasm for participation. For example, some enterprises will do drainage operations in the form of prize-winning questions and answers, which is more suitable for grouping and layering users. Simply doing drainage, increasing the number of users' attention, and enclosing the land, enterprises can put the entrance wider, such as randomly selecting from new users, but this form will make users question fairness and justice, and the labor operation cost of enterprises is also high. This kind of work can completely let technology participate in alternative labor.