How can we make copywriting a career?

Copywriting belongs to the category of brand. Copywriting is different from articles. It should be strategy-oriented and in line with brand strategy, which is conducive to the spread of brands and the establishment of influence. Copywriting must be based on brand strategy and have a clear communication goal. Copywriting belongs to the category of articles and needs to be pleasing to the eye, funny in wording, durable in reading and eye-catching. Copywriting belongs to the category of communication, which needs to be story-telling and sharing, and can stimulate the audience to spread and reprint again. It needs to be news-oriented, pay attention to practical results and hot spots, and be good at following the trend.