Planning scheme of public relations publicity activities

In order to ensure the safe and smooth progress of things or work, it is usually necessary to make a complete plan in advance, which can clearly define a general direction for an action. What problems should we pay attention to when making a plan? The following is the planning scheme (collection) of public relations publicity activities compiled by me for your reference only. Let's have a look.

Public Relations Campaign Planning Scheme (Collection) 1 1. Purpose:

1. Through this celebration, we will convey the development course and teaching achievements of our school to all walks of life, expand our influence in society, and enhance our social visibility and reputation.

2. Through the scale effect of this activity, create a "campus cultural atmosphere", strengthen students' understanding and understanding of the school, and form a sense of honor and pride.

3. Take this activity as an opportunity to improve campus "software", compile campus history, and build a "cultural corridor" and other information exchange platforms.

4. Take this activity as an opportunity to report to leaders at all levels, teachers and students attending the meeting, listen to relevant opinions and suggestions, improve future work areas, and strive to satisfy leaders.

5. With the help of this activity, with the theme of "the place where students dream of starting", strengthen the contact between our school and alumni. Pay attention to and support each other, create an atmosphere of "campus feelings" and "teacher-student feelings", and lay the foundation for related campus activities in the future.

Second, the activity time:

(1) Start-up phase (xx to XX in 20xx)

1, set up preparatory leading bodies and working bodies.

2 study and determine the date, name and specific activities of the celebration, and create a celebration atmosphere inside and outside the school.

(1) "Today is your birthday-my alma mater" held an essay activity with inspirational words and sincere wishes as the theme, and strengthened this activity to attract students' attention and arouse their feelings.

(2) Carry out various exhibitions of painting, photography and calligraphy with the theme of "My Teacher". Based on this, the emotional communication between teachers and students can be established.

(3) In view of the 20th anniversary of xx University, collect school songs for the campus. The purpose is to improve campus software engineering, open up ways for teachers and students to participate in it, and also to distinguish and highlight the uniqueness of campus culture from other campuses.

(4) The collection of school emblem aims to improve the construction of school culture, become a symbol of emotional closeness between teachers and students, and reflect the cognitive basis of campus in society.

(5) "Alma Mater, I am proud of you" celebrates the xx anniversary of xx University, with the theme of highlighting the achievements and social impact of the campus in the past xx years. And the winning works will be compiled into the school calendar.

3. Start activities to raise funds. The school accepts donations from people from all walks of life for the celebration and campus construction.

4, study and determine the planning projects and campus landscape projects.

5. Complete other tasks determined by the leading group for the celebration preparation.

(2) Preparatory stage (xx month of 20xx-xx month before the anniversary)

1. Establish alumni contact stations all over the country and edit alumni address books.

2. Compile the history of the school, write picture books, edit the special issue of the school anniversary, make CDs, design and determine the souvenirs of the school anniversary, and publish the history of the school.

3. Decorate the school history exhibition hall.

4. Organize campus environment beautification and school building renovation.

5. Organize literary activities and exhibition rehearsals for teachers and students.

(1) "Twenty Years' Honor and Dream" xx University's 20 Years' Development Course Theme Photo Exhibition. Highlight "achievement" and "honor".

(2) Prepare the celebration party and hold the alumni forum.

6, formulate academic exchange activities, carry out scientific and technological achievements negotiation, organize academic reports and expert forums.

7. Organize the implementation of planning projects and campus landscape projects.

8. Continue to raise funds related to celebration activities and set up special funds.

9. Contact the implementation of leadership inscriptions and determine the list of important leaders, guests and important alumni.

10, complete other tasks determined by the celebration leading group.

(3) Celebration stage (xx months before the celebration-celebration day)

1. Invite leaders, guests and alumni.

2. Compile (publish) school history, alumni records and academic reports.

3. Draft the anniversary manuscript and print the written materials.

4. Hold a press conference and increase the publicity of the anniversary in various media.

5. Register to receive gifts and money and show them.

6. Celebrate the anniversary.

(1) city leaders, responsible comrades of various departments, journalists and global alumni attended:

(1) Sing the school song.

The headmaster delivered a speech and friends from the city leaders sent congratulatory messages.

(3) The school held the launching ceremony of commemorative sets and stamps.

(4) Hold a global alumni association, where friends will recall history.

⑤ Hold a large alumni reception.

(2) "Celebrate the 20th anniversary of the founding of xx University". Embody the themes of "honor", "unity" and "dream". Strengthen in the form of activities, reflecting the achievements and advantages of the school. It has also become an important part of condensing campus emotions.

(3)xx University's large-scale signature activities.

Initiating and calling on all the experimental teachers and students attending the meeting to sign activities at that time embodies the unity of "deep affection for my alma mater" and expresses the pride of "I am proud of xx University". The leading group for the preparations for the celebration of the school has nine working groups, including office, publicity group, materials group, alumni liaison group, project planning group, academic activity group, environment and construction group, fund-raising and funding group, literature and art group and teacher-student activity group. Each college has set up a working group to prepare for the celebration.

Planning scheme of public relations publicity activities (highlights) II. Activity background

Xxx Co., Ltd. is the first large-scale national chain management system invested and built by xx Chrysanthemum Sports Industry Co., Ltd., which creates a characteristic agricultural product market as a "commodity". Companies to operate, and as the leader, binding xx local famous specialty in one, in the form of franchising to establish franchise chain stores throughout the country. The company plans to establish four agricultural products processing and logistics distribution bases in Yangqu, Shuozhou, Changzhi and Fenyang in xx province. Establish national logistics distribution bases in Baoji, Xuzhou, Wuhan and Shanhaiguan. The total investment of the project is 300 million yuan. At present, the construction of Beijing direct sales stores, some logistics bases and national image headquarters has been completed; Design of large-scale product exhibition hall; The overall CI design, at the same time, the company also invested in the establishment of,, and industry networks, completed the promotion of xx brand and operating products, and built an e-commerce business platform of xx national chain.

II. Overall theme of the event

In order to review the company's history, show its achievements, look forward to the perfect future, expand its popularity, gain advantages in the competition with competitors, gather the strength of all parties, and promote the company's comprehensive and rapid development into a well-known domestic company, the beneficiary company decided to prepare for the launch of the company celebration.

The purpose of public relations planning

(1) Through this company celebration, the company's development history and teaching achievements will be conveyed to all sectors of society, the company's influence in society will be expanded, and its social visibility and reputation will be enhanced.

(2) Through the scale effect of this activity, it will create a "corporate culture atmosphere" and strengthen employees' understanding and understanding of the company, which will constitute honor and pride.

(3) Take this activity as an opportunity to improve the company's "software", compile the company's growth history, and build a "cultural corridor" and other information exchange platforms.

(4) Take this activity as an opportunity to report the work to the leaders at all levels and all walks of life, listen to relevant opinions and suggestions, improve the future work areas, and strive to satisfy the leaders.

(V) With the help of this activity, with the theme of "the source of xx", strengthen the contact between the company and customers. Care and support each other, create an atmosphere of "company feelings" and "emotions from all walks of life", and lay the foundation for future related company activities.

Third, the planning scheme of opening public relations activities

(1) Start-up phase (year and month)

1, set up preparatory leading bodies and working bodies.

2. Study and determine the company celebration day and name, and create specific activities to welcome the company celebration atmosphere inside and outside the company.

(1) "This day is your birthday-my home" is the theme of holding an essay activity with inspirational words and sincere wishes, so as to strengthen this activity, attract employees' attention and stimulate their feelings.

(2) Carry out various exhibitions of painting, photography and calligraphy with the theme of "My X, My Home". Based on this, establish emotional communication between company leaders and employees.

(3) In view of the 20th anniversary of xxx's establishment, we will carry out solicitation activities for the company. The purpose is to improve the company's software engineering level, open up ways to participate in all walks of life, and also to distinguish and highlight the uniqueness of the company culture from other companies.

(4) The company logo solicitation activity aims to improve the company's cultural construction, become an emotional closeness sign of all walks of life, and also reflect the company's cognitive foundation in society.

"Company, I am proud of you" celebrates the 20th anniversary of xx Company, with the theme of highlighting the achievements and social impact of the company in the past 20 years. And the winning works will be compiled into the company's growth history. (e.g. message at the beginning of publishing)

4. Start fund-raising work. The company understands the donations from people from all walks of life and uses them for celebrations and company building.

5. Study and determine the planned projects and corporate landscape projects.

6. Complete other tasks determined by the company's celebration preparation leading group.

(2) Preparation stage (year-2 months before the company celebration)

1. Establish the customer contact station of the local company and modify the company customer address book. Establish a corporate customer website

2. Write the company's growth history, write picture books, modify the company's celebration special issue, make a CD (feature film), design and determine the company's celebration souvenirs, and publish and distribute the company's growth history.

3. Decoration company's growth history exhibition hall

4. Organize companies to beautify the environment and transform school buildings.

5. Organize rehearsals of cultural activities and exhibitions of activities from all walks of life.

(1) "Twenty Years' Honor and Dream" xx Company's 20 Years' Development Course Theme Photo Exhibition. Highlight "achievement" and "honor".

(2) Prepare the company's celebrations and literary evening activities, and carry out the company's customer symposium.

6. Make an exchange plan, negotiate scientific and technological achievements, and organize scientific research reports and expert forums.

7. Organize the implementation of planning projects and corporate landscape projects.

8. Continue to raise funds related to the company's celebration activities and set up special funds.

9. Contact and implement the leadership inscription, determine the list of important leaders, guests and important customers of the company (10), and formulate the specific implementation plan of the company's celebration activities.

1 1. Complete other tasks determined by the celebration leading group of the company.

(III) Celebration stage (2 months before the company celebration-the company celebration day)

1. Invite leaders, guests and corporate customers.

2. Compile (publish) the company's growth history, company customer records and development report set (1) and hold the launching ceremony on the company celebration day.

3. Draft company celebration manuscripts and print written materials.

4. Hold a press conference, increase the publicity of the company celebration in various media (1), and invite the news media to participate in the company celebration.

5. Register to receive gifts and money and show them.

6. Celebrate the company's celebration day.

(1) city leaders and responsible comrades of various departments participated, and journalists also participated. The specific arrangements for the company's customers to attend are as follows: A, singing the company song B, giving speeches by leaders, giving congratulatory messages by city leaders and well-known company customers C, holding a commemorative cover for the company's celebration D, launching ceremony of stamps D, meeting with company customers D, recalling the history of well-known company customers E, and holding a large reception for company customers.

(2) "Celebrating the 20th Anniversary of xx Company" art evening. Embody the themes of "honor", "unity" and "dream". Strengthen in the form of activities, reflecting the company's achievements and advantages. It has also become an important part of the company's mood.

(3)xx Company's large-scale signature activities. Initiated and called on all the signature activities of the experimental society at that time, which reflected the unity of "deep affection of the company" and expressed the pride of "I am proud of xx company".

Fourth, a series of public relations activities later.

(1)- Subject: xx Company invites you to comment on the most beautiful X photos!

1, activity start date:

2. Selection method:

Collect the most beautiful X-rays from all walks of life and vote online.

3. Promotion of activities: In and around the lobby, relevant publicity slogans and banners should be displayed.

4, the selection results and process photos, can be published in the newspaper on the second or third day after the end of the selection; At the same time, the newspaper published the notice of xx company, asking everyone to express their opinions on the service activities. At the same time, xx company

List the working standards of waiters.

(2)-Subject: Please comment on the service of xx Company!

1. Activity start date: the second or third day after the photo review, and the first day after the announcement of the activity.

2. Selection method:

(1) Every day, five customers are asked to fill in the service personnel rating form when paying the bill, and the waiters who bring them services are graded according to the service standards of xx company, and the daily rating forms are accumulated together to form the total score of each waiter, thus ranking.

(2) Pay attention to balance the number of times each waiter is scored and keep it roughly the same.

3. Send a beautiful gift to the graded customer.

4. Promotion of activities: Relevant publicity slogans and banners should be displayed in and around the lobby.

5, the selection results and process photos, can be published in the newspaper on the second or third day after the end of the selection; At the same time, the newspaper published the notice of xx company, asking everyone to express their opinions on the service activities.

Verb (abbreviation of verb) hold a press conference

I. Introduction to the event:

To celebrate the 20th anniversary of our company,

Secondly, the Working Group:

Team leader: 1

Deputy heads: 3

Team members: It is composed of xx marketing planning department, office xx and brand service team.

Third, promotion activities.

A staff meeting was held on September 2 to discuss, improve and clarify the division of labor and the overall process through the activity plan.

September 2-14, prepared separately according to the division of labor, supervised and inspected by the relevant person in charge.

On September 14, a pre-war inspection coordination meeting was held to find and even solve problems.

Check it again carefully on the morning of September 16, focusing on the process work.

At 8: 00 am on September 17, the staff went to work to meet the delegates.

12: 17 in the morning 17. After the activity, leave the site, tidy up valuables, small items and vulnerable items and return to the office.

Fourth, the main division of labor:

1, team leader:

(1) Take overall responsibility, unified command, inspection and supervision, and summarize the work.

(2) Communicate and coordinate all aspects of work.

2. Deputy Team Leader A

(1) Responsible for the press conference and the preparation of people, money and materials.

(2) check the progress and improvement of the work, put forward rectification opinions, and supervise the implementation.

(3) Responsible for arranging, designing, making publicity materials and training materials, transporting them to the site and organizing distribution.

(4) Responsible for the preparation and delivery of gifts to the construction site, and organize the distribution.

(5) Responsible for the preparation of image data, and assign special personnel to place and debug it.

(6) Responsible for the invitation, contact and reception of journalists.

(7) Responsible for arranging auxiliary work and coordination in the process of activities.

(8) Responsible for handling related emergencies.

3. Deputy Team Leader B

(1) Coordinate vehicle handling during and after resolution activities.

(2) Help and coordinate the administrative affairs involved in the activities.

(3) Responsible for the invitation, contact and reception of leaders.

(4) Responsible for the preparation of invitations, attendance books, ribbons, guest corsage and other materials.

(5) Be responsible for the training and on-site arrangement of the young lady's interest.

4. deputy team leader c

(1) is responsible for the meeting process, directing and controlling the situation at the meeting site.

(2) Responsible for the work arrangement and guidance of sales staff and sales public relations staff during the activity, and unified scheduling.

(3) Responsible for the invitation, contact and reception of the owner.

(4) Responsible for the layout of tables and chairs, sign-in desk, rostrum and off-site.

Verb (abbreviation of verb) material preparation

1, 2 display boards (at the door of the sales office)

2. Two signs (one at the door and one at the scene)

3. Eight flower baskets

4.50 invitations

5. On-site banner 1 (the first owner's property knowledge training meeting and press conference of Changjiang House)

6, the guest corsage 30.

7. Four waitresses (two at Xiangjiang Road and two at the door of the sales office)

8. Bagan (Honghui Real Estate and Changjiang House)

9. Prepare sign-in books, gifts, gift bags and red envelopes.

Intransitive Verb Publicity Plan

VII. Effect prediction

1, through the publicity of early signs, make the public have a preliminary understanding of xx company.

2, through the publicity of public relations, give the public a refreshing feeling and leave a deep impression on the public.

3. Make a deep impression on the public through celebrations.

4. Let the public know that xx company has excellent X products through the activity of "judging photos".

5. Let customers know about the excellent service of xx company through the "service evaluation" activity.

6. Through the activity of "Green Vegetable Field", the concept of green diet is deeply rooted in people's hearts, and it constitutes a good impression of xx Company as a green hotel in the public mind.

Eight. prepare

The company's celebration preparation leading group consists of nine working groups, including office, publicity group, materials group, company customer liaison group, project planning group, academic activity group, environment and construction group, fund-raising and funding group, and literary and social activity group. Each college has set up a company celebration preparation working group.

Budget The budget of the public relations expenses of the company's celebration activities is as follows: pre-meeting expenses yuan company celebration day expenses yuan leading group expenses yuan promotion expenses yuan company celebration preparation leading group list company celebration committee year month day.

Planning scheme of public relations publicity activities (highlights) 3 I. Background

Mengyuan Hotel is a four-star hotel operated by Mengyuan Group in Siping. Mengyuan Group is a catering service enterprise. Its main economic activities are in big cities in North China, East China, Central China, South China and Southeast China, and there are also several hotels in Shenyang, Changsha and Harbin in the northeast. Siping Mengyuan Hotel is the first hotel opened by Mengyuan Group in Siping and the first four-star hotel in Siping. For a medium-sized city like Siping, Mengyuan Group takes a fancy to the importance of Siping transportation hub; Furthermore, the policy of revitalizing the old industrial base in Northeast China indicates the revival of Northeast China, so Mengyuan Group wants to seize the Northeast market based on several large and medium-sized cities. As a new enterprise in Siping, its popularity is not very high. Siping also has some competitors, such as Siping Hotel, Jiping Hotel and Lihao Hotel. So if you want to gain a foothold in Siping, the opening ceremony is the first shot of public relations, so you must seize this opportunity.

The overall theme of the activity

1, Dream Garden-your dream home!

2. Give you the feeling of going home-Dream Garden Hotel

You and I will build a perfect home.

4. We will build your home.

Second, the activity objectives

Through this activity, people in Siping learned about the dream garden, got to know the dream garden, and had a perceptual understanding of the dream garden.

Three. Activity plan

1, early signs propaganda

(1) Location: centering on Dream Garden Hotel, within 2 kilometers of the main road.

(2) Setting form: reapply for construction; If not, rent the existing suitable outdoor media located on both sides of the road (such as advertising space in bus shelters).

(3) Quantity: each copy needs at least 5 copies, and * * * needs at least 10.

(4) Size and height: According to the actual situation, the characters should be as big as possible and eye-catching.

(5) Design requirements: The standard logo and standard font of Dream Garden Hotel are required.

(6) Time requirement: set to 10 days before opening.

(7) Purpose: to raise awareness, arouse curiosity and establish necessary reputation;

2. Planning scheme for opening public relations activities

Theme: enchanted gardens Hotel celebrates your birthday!

(2) Activity time: open day.

(3) Location: Mengyuan Hotel.

(4) Overview of activities: Give each of the 30 citizens who celebrated their birthdays on the opening day of Mengyuan Hotel a private room. He can invite relatives and friends to a private room for dinner and consumption, and all expenses will be paid by Mengyuan Hotel.

(5) Activity details and precautions:

1) Advertise the event:

A. time: 10 days before opening.

B. Media: Siping Daily and New Culture News.

C. Layout: 1/4 version

D, copy information:

Title: enchanted gardens Hotel celebrates your birthday!

The first paragraph of the text: Introduction of Mengyuan Hotel.

The second paragraph of the text: Introduction to your birthday celebration-Dream Garden Hotel will officially open on XX. To celebrate the opening of Mengyuan Hotel, Mengyuan Hotel will hold a birthday party for you and give away 30 private rooms for free.

Registration conditions: Anyone who has a birthday and a permanent residence in Siping City can register.

Registration date: from now until XX, from 8: 00 am to 6: 00 pm every day.

Quota limit: limited to 30 people, first come, first served;

Registration place: lobby office on the first floor of Mengyuan Hotel

Instructions for registration: register in person with the original ID card and household registration book; Minors must be accompanied by guardians; The old and infirm must be accompanied.

Other precautions: when entering, be sure to dress neatly, otherwise the organizer has the right to refuse to enter; All the interpretation rights of this activity belong to Mengyuan Hotel.

2) Sign up for a room reservation first.

Registration time: the day after the advertisement is released to the day before the opening.

Instructions for registration: with the newspaper advertisement of the day and my ID card (or household registration book, in case the ID card is fake), go to dream in person.

Park hotel reservations are registered in advance.

Other registration conditions: all minors should be accompanied by their guardians; The elderly and infirm should be accompanied by their relatives; Dress neatly when eating, or you have the right to refuse to sit down.

Menu restriction: select the menu of the day from a limited category.

Number of dishes: set a rough upper limit, such as two dishes per person, so as to avoid waste.

Wine restriction: select from the wine restriction list.

How to deal with the problem that you can't finish your food: You need to make a small punishment if you can't finish your food, just like doing it yourself, otherwise they will mess up.

If the number of applicants exceeds 30, it will be conducted on a first-come-first-served basis until the quota is full. In order to prevent chaos, we should queue up to prepare the number films, distribute them one by one, and handle them according to the number films, so that there will be no trouble.

Pay attention to advertisements: the right to interpret activities belongs to Mengyuan Hotel; A birthday cake will be presented and a birthday cake cutting ceremony will be held.

3) On the opening day:

A. Take a photo as a souvenir: All guests with Amanome will take a photo with the management representative of Dream Garden Hotel (if the photo needs to be used in a certain area, such as Dream Garden Hotel, an agreement on the use of portrait rights should be signed with them).

A ceremony was held in Mengyuan Hotel to invite you to hire a pricing officer. From the adult guests who attended that day, 30 pricing officers were selected by drawing lots (that is, drawing lots immediately), and letters of appointment were issued, inviting them to come to Mengyuan Hotel to participate in the activities of evaluating vegetable prices on XX (Sunday).

4) Soft articles: In order to cooperate with this activity, try to publish soft articles in food editions such as Siping Daily, with the opening ceremony as the topic, and achieve the purpose of promoting Dream Garden Hotel by embodying the new spirit and manners of Siping catering industry.

3. A series of public relations activities after the opening.

(1)- Subject: Please set the vegetable price of Dream Garden Hotel!

(1) Event date: a Sunday about 10 days after opening.

(2) Activity time: 8: 00 am-10: 00 am.

(3) Location: Mengyuan Hotel

(4) Activity summary: 30 price makers were hired to evaluate the prices of some dishes in several categories.

(5) Notarization of the event: You should contact the notary office 10 days before the opening and agree to notarize the event. The notarization result will be announced in a conspicuous position in the lobby.

(6) Pricing member selection:

Option 1: On the opening day, draw lots to select 30 guests who are willing to participate in the event;

Scheme 2: After the opening, three guests who come to spend money every day are randomly selected (provided that the guests are voluntary and free) as pricing officers.

(7) Activity preview: On the third day after the opening, an activity advertisement of Dream Garden Hotel will be sent, allowing you to set the price of vegetables.

(8) Reward of participants in vegetable price limit: X yuan per person, which will be paid in the form of red envelopes at the end of the activity, and they are required to sign to show that they have received the salary paid by Dream Garden Hotel.

(9) The name of the dish that needs to determine the price of vegetables: it is selected by Mengyuan Hotel.

(10) Determination method and process: remove the highest score and the lowest score and take the average score; Need to prepare relevant forms and stationery, and determine the specific process.

(1 1) Notarization: contact the notary office for support in advance. Notarization is carried out on the spot. Hang a notarized and stamped vegetable price tag after notarization.

(12) Post-event publicity: On the second or third day of the event, advertise in the newspaper, announce the determined results of vegetable prices, thank the notary office and the pricing staff, and invite the public to supervise and inspect. At the same time, release the event notice of Dream Circle Hotel for you to evaluate the chef.

4. A series of public relations activities after opening.

(2)- Subject: Please rate the chefs of Dream Garden Hotel!

(1) activity start date: the day after the end of the vegetable price evaluation activity.

(2) Selection method: From the second day after the activity of fixing the price of vegetables, every chef will randomly select five dishes cooked by him every day, and the customers who enjoy the dishes will be asked to rate the quality attributes such as taste, color, fragrance and shape of the dishes (please make a rating registration form first to facilitate the operation of the guests, preferably tick √) and ask the customers to sign it; Customers who participate in the grading will be given a beautiful souvenir each. Collect the daily scores and accumulate them to get the total score of each chef, so as to rank them.

(3) Activity promotion: In and around the lobby, relevant publicity slogans and banners should be displayed.

(4) The results and photos of the selection process can be published in the newspaper on the second or third day after the selection; newspaper

Please comment on the notice of service activities of Mengyuan Hotel and list the working standards of waiters in Mengyuan Hotel.

5. A series of public relations activities after opening.

(3)- Subject: Please comment on the service of Dream Garden Hotel!

(1) Activity start date: the second or third day after the chef's evaluation, and the first day after the announcement of the activity.

(2) Selection method:

1) Every day, five customers are asked to fill in the service staff rating form when paying the bill, and the waiters who bring them services are graded according to the working standards of the waiters in Mengyuan Hotel. The daily rating forms are accumulated together to form the total score of each waiter, thus ranking.

2) Pay attention to balance the number of times each waiter is scored and keep it roughly the same.

(3) Give the scoring customers exquisite gifts.

(4) Activity promotion: In and around the lobby, relevant publicity slogans and banners should be displayed.

(5) The results and photos of the selection process can be published in the newspaper on the second or third day after the selection; At the same time, the newspaper published a preview of the service activities of Mengyuan Hotel.

6. A series of public relations activities after opening.

(D)- Theme: Designate green vegetable fields.

(1) Activity mode: After opening 10, we began to look for nearby farmers, find some ideal ones, sign a green vegetable supply contract with them and take some photos, and then display these photos in a suitable place in the lobby of Mengyuan Hotel. Personality is to show some photos with bug eyes.

(2) After the contract is signed, the status of signing with green vegetables and the meaning of green vegetables are published in the newspaper; Communicate to the public the message that Dream Garden Hotel uses green vegetables.

Four. budget

Verb (abbreviation of verb) effect prediction

1. Let the public have a preliminary understanding of Dream Garden Hotel through the publicity of the early signs.

2, through the publicity of public relations, give the public a refreshing feeling and leave a deep impression on the public.

3. Through the activity of "fixing the price of vegetables", the public was deeply impressed by the reasonableness of the price of vegetables.

4. Let the public know that Mengyuan Hotel has excellent chefs through the activity of "judging chefs".

5. Through the "service evaluation" activity, customers can learn about the excellent service of Jiemengyuan Hotel.

6. Through the activity of "Green Vegetable Field", the concept of green diet is deeply rooted in people's hearts, which constitutes a good impression of Mengyuan Hotel as a green hotel in the public mind.