Why didn't Zhou Li govern Qi with Shang civilization?

Jiang Taigong's use of Yin Shang civilization instead of Zhou Li to govern the State of Qi is a manifestation of doing as the Romans do. Zhou Li is highly respected in Lu, because Lu is a descendant of the Zhou Dynasty, while Qi has no such cultural tradition. Therefore, Jiang Taigong respects local customs to a great extent and adopts flexible local governance policies, which can give full play to the positive role of the general plan of governing the country, gain broad support from the masses, and help consolidate its rule.

The main difference between Yin Shang civilization and Zhou rites lies in the strictness of norms. Zhou Li attached great importance to norms, for example, the eldest son inheritance system could not be broken, and the attitude of Yin and Shang civilizations towards this so-called breaking norms was very common.

Jiang Taigong's governance of Qi is very commendable. He formulated the policy of "being simple and polite because of its vulgarity", widely United various tribes and developed industry and commerce, which laid a solid foundation for the prosperity of Qi. Jiang Ziya himself also enjoys a lofty position in history, and is deified in such books as "Peaceful Magnolia" and "Romance of the Gods", and is regarded as an omniscient and omnipotent figure.