After King Wu arrived in Jinmeng, why didn't he conquer in the name of King Wen instead of in his own name?

People in Shang and Zhou dynasties were very superstitious about ghosts and gods, and they paid attention to the reputation of teachers. In Jin Meng, he claimed to be Prince Fafa, said that he was conquering in the name of King Wen, and persuaded everyone with the theory of ghosts and gods.

Most of these historical materials were learned from the celestial coffins unearthed in Daoguang period of Qing Dynasty. This bronze ware was unearthed in Shan County, Shaanxi Province, and it was engraved with eight lines and seventy-eight characters, which recorded the process of Zhou Wuwang and other governors offering sacrifices to the gods. This bronze tripod is also the oldest bronze found in the Western Zhou Dynasty, which reads "Sacrifice to the monarch without showing the first test" and "Wen Wang loves God". Thus, Zhou Wuwang worships God in the name of his father Zhou Wenwang.

Zhou Wuwang offered sacrifices to God in the name of Zhou Wenwang for several reasons. First, Zhou Wuwang himself actually went to Zhou Wuwang, because something led to a wine-offering wizard, which led many people to think that saving the world and the clan is the master of the world. Zhou Wuwang's prestige is not very high, at least in the eyes of the governors, he is still very tender, so Zhou Wuwang needs to borrow the prestige left by Zhou Wenwang to deter the governors. The Second Division was famous, especially in ancient times, and believed in ghosts and gods. In the name of King Wen, you can also use your own name, and you can crusade against Shang Zhouwang under the banner of inheriting Zhou Wenwang's legacy. Third, in the name of King Wen, you can sacrifice to God with the princes. Zhou Wenwang's own good reputation was very famous in the Shang Dynasty. In the name of Zhou Wenwang, the vassal army can remember Zhou Wenwang's goodness, so as to achieve the effect of mourning for the soldiers.

Therefore, the worship of God by King Wu and his vassals recorded in Death of Heaven was only a religious mobilization before Zhou Wuwang destroyed the business. This kind of religious mobilization action was used to unite the princes and make full preparations for the later destruction of commerce.