Qixi activity plan

In order to ensure the high quality and level of activities, it is often necessary to make a careful activity plan in advance, which is a written plan for specific activities to be carried out. So what kind of activity plan is good? The following is my collection of activity plans about Tanabata (6 in total), welcome to share.

Qixi activity plan 1 (1): activity theme

Soul mate, romantic tanabata

(2): Activity time

That is, from August xx of 20xx to August xx of 20xx.

(3): Location

Snack area

(D): activity method

1. Anyone who buys chocolates in our store during the event and fills 77 yuan can exchange the shopping receipt for a rose in the event gift.

2. Anyone who shopped all over 520 yuan in our store during the activity can take part in the Valentine's Day lucky draw at 9:00- 12:00 with the shopping receipt.

These awards are:

First prize: a set of lovers;

Second prize: a box of gold chocolates;

Third prize: a bag of heart-to-heart paper;

Participation Award: One heart-shaped balloon.

Note: An invoice can only participate in one activity and cannot be reused. The receipt is valid only when you participate in the activity.

(e): commodity plan

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

(6) Publicity

In order to strengthen the influence of the event, we should do a good job in publicity to attract more customers to actively participate in holiday promotion, and choose the most suitable media according to the amount of visible funds. For example:

1. leaflet;

2. Posters, colorful flags, balloons and electronic scrolling subtitles;

3. In-store broadcasting.

(7): Shop layout

1. Out-of-store activities, such as posters and flags;

2. The atmosphere layout in the store, such as the production of pop advertisements. In line with the theme of Chinese Valentine's Day, the * * * enjoyment space in the store has been set up with a magpie bridge. According to the legend that cowherd and weaver girl can be heard under the grapes, the main entrance post is decorated with green plastic vines to form a grape stand, creating a rich atmosphere of traditional Valentine's Day in China.

(viii) Special planning activities

In order to make the store have a stronger festive atmosphere, our store also held other interesting activities on Valentine's Day during the event, such as:

1. The test of lovers' tacit understanding;

2. "Truth test" or "Speak out if you dare to love you", challenge your courage and make a vow of love;

3. Set up a display board at the door to collect sweet photos of couples, or take photos of couples for free under the magpie bridge.

Tanabata activity plan 2 I. Activity time

The seventh day of July is tentatively set at 20: 30.

Second, the venue of the event

xxx

Third, the way of participation.

1. You can get tickets for this event by handling business.

2. Forwarding the content of this event through official Weibo and WeChat will give you a chance to get tickets for this event.

3. Send private messages to the official Weibo and WeChat to participate in the "shadow" of heart-to-heart. Love needs some surprise activities, and tell the romantic love story between you and your lover and the "surprise" moment you intend to create for him/her. Once adopted, you can get tickets for this event, and a professional planning team will give you advice!

Four. Activity content

1. eternal love wall

In the lobby of the cinema, lovers walk hand in hand, holding roses, through the heart-shaped candle pool and towards the U-interactive "love wall". Couples put the roses in their hands in the flower basket in front of the love wall and wrote their sincere love vows on the love wall. The wall of love is full of sweet words and u-interactive wishes to them.

2. constellation romance test/invincible choice of true love u invites you to enter the "true love test"

Set up a booth in the ticket hall of the cinema to provide horoscope and love test for couples, which is very mysterious. You can cooperate with related divination institutions, such as some crystal shops that study divination.

3. Heart-to-heart shadow, love needs some surprises

Let lovers express their love or propose marriage in the cinema through photos, words, short films, etc. Proposal clips and event tidbits can be viewed on demand at U Interactive.

4. Grasp the experience of "machine"

Every couple participating in the movie can find a pink card under the chair. If it says "be quick", they can get rich gifts! If you find a half red card with half words written on it, the couple holding the half card should find the other couple within ten seconds, and come to the host at the same time, answer the correct host's questions and complete the host's game, then both parties can get gifts!

Tanabata program 3 I. Overview of activities

Theme of the event: Join hands to cross the Magpie Bridge and meet xx.

Activity time: tentatively scheduled for August xx, 20xx.

Activity object: X bank debit card holders (family or husband and wife) Activity scope: xx branch business outlets, community outlets.

Purpose of the activity: Through the interactive experience and the popularity of the novel active communication X Bank, the quality of existing customers and the number of new customers will be increased in the interaction between customers and staff.

Second, the publicity of the previous activities

Material promotion:

1. In the early stage of the event, provide posters and leaflets to promote the landing activities.

2 in the business outlets, office buildings, cooperative units around the community to put promotional materials, promotional activities.

Telemarketing:

3. All business outlets invite customers to participate in the activities by telephone invitation and on-site visit to existing customers.

Media promotion:

4. Publish the relevant information of this event in the form of soft text on the WeChat public platform of X Bank as one of the online promotion channels.

III. Contents of activities

(1) Tanabata integral movable wall

1. A movable background wall is placed in the business outlets, and the background wall is printed with a love pattern or a hengfeng bank logo pattern.

2. Insert roses at the designated LOGO on the background wall.

3. The customer takes photos in front of the background wall of the business outlet and sends them to a circle of friends to receive roses.

(2) Selection of photographic works

Commercial outlets collect photos taken in front of the silhouette wall. Participating customers can pose in front of the silhouette wall and take photos in front of the silhouette wall as entries.

(3) Finding the Right Person in the Destiny Wall

Collect the information of customers who need marriage and make friends, fill in the form and put it on the fate wall as an auxiliary function of the whole activity wall, which also makes the whole activity more suitable for the theme related to Tanabata.

Fourth, the rules of activities.

1. With the theme of "Crossing the Que Bridge hand in hand and meeting in X", the works are selected with the pose in the silhouette wall as the expression form of photographic works.

2. Participating customers can bring their own shooting tools or be assisted by bank staff.

3. During the activity, the evaluation criteria are: the degree of gesture expression, creativity and novelty conveyed by the gestures of customers participating in the activity in the silhouette wall as the evaluation criteria.

The activity plan of Tanabata 4. Purpose of promotion

Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time

20xx August xx to August xx.

Third, publicize the agenda.

20xx August xx to August xx.

Fourth, the promotion theme

1. Show love and reduce the price, which is reasonable;

2. Prepare enough gifts to let the whole world know about love.

Verb (abbreviation of verb) commodity promotion

"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.

Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: August xx-August xx

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, with exquisite ornaments in the store as the main display object;

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.

2. Make the price list of "affectionate headdress bouquet", prepare the packing box and wrapping paper in advance, and make good packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion

1 lover balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: X month X day)

Pay attention to the registration of membership card information.

Eight. publicize

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.

1, advertising slogan

X ornaments with color jumping

Bright colors, exquisite workmanship and designs from Korea. Will such ornaments become a fashion again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!

Unusual Valentine's Day

What is the difference? What gift can make a beautiful woman smile? This is a money-saving and decent gift. Please look at the baby ornaments recommended by HAFACE. ...

Nine, store layout

1, prepare enough gifts to make a love announcement.

A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);

B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";

C. purchase or lease heart-shaped balloons for storefront decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy flowers of X yuan and send ornaments or membership cards provided by X;

Buy X yuan jewelry in X, and give flowers or discounts provided by X flower shop.

The activity plan of Valentine's Day on Qixi 5 is coming. In order to improve hotel management level and establish hotel brand awareness, our department plans to carry out the following activities according to the actual situation of the market and hotels:

First, the activity time:

August 6(th)

Second, the activity name:

"Love is Tanabata, meeting the stars"

III. Contents of activities

3. 1) "The better the night, the lonelier the Tanabata" is a large intimate dating party with perfect talent and beautiful face.

The hotel's 500-square south square is carefully decorated with various leisure tables and chairs. The square plays soothing romantic background music. Guests staying in the hotel can enter for free with their room cards, and other customers can enter with their admission tickets.

There are beverage shops, snack bars and Qixi commodity shops on site. All the guests who come here have the opportunity to draw a Qixi surprise prize, which is worth 5000 yuan. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.

3.2) Guest Room:

On the day of the event, the special room for Tanabata was specially launched, and the superior big bed room in Building/kloc-0 was 428 yuan/room. The next day, two people had a breakfast buffet, and they were presented with a fine rose, a bottle of fine red wine, a fine lollipop and two tickets for the performance.

3.3) Catering:

Galaxy restaurant launched

277 yuan Valentine's Day package (including two-person package, one red wine and one rose);

577 yuan Valentine's Day package (including two-person package, a glass of premium red wine, a bouquet of roses and a box of chocolates);

777 yuan Valentine's Day package (including value-added double package, one bottle of imported high-grade red wine, one bouquet of roses and two tickets for Dahexiu Store).

Gong Yue restaurant

On the day of the activity, you will receive a rose when you spend 77 yuan in Gong Yue restaurant.

Fourth, the implementation details

3. 1) Please contact the purchasing department to buy gifts (such as roses, chocolates, red wine, etc.). ) required for activities.

3.2) Please ask the Food and Beverage Department to list different packages and decorate the dining table appropriately. Please ask the person in charge of the snack city and Jiuqu restaurant in the food and beverage department to collect relevant items according to the activities and cooperate with them.

3.3) Please ask the Finance Department to inform all catering cashiers and make discounts.

3.4) Please ask the Front Office Department to actively promote the Tanabata special room to individual customers and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts to cooperate with the activities.

3.5) The planning department designs and produces tickets (lottery tickets) for the party, 1 seat, 2 lobby posters and related publicity.

3.6) Please ask the banquet department to arrange the banquet venue in advance, and cooperate with the planning department and the engineering department to arrange the venue.

Verb (abbreviation of verb) promotion and publicity

Posters and leaflets in hotels;

Hotel official website and friendly connection website;

Floating advertisement of Shangdu Information Port (one month);

Dahe newspaper quarterly color edition +600 words soft text;

Fashion magazines are hard and soft;

Light box film along the street;

Target customer SMS.

Cost budget of intransitive verbs

Up by 2 yuan /500 PCs 1000 yuan;

20 boxes of chocolate 50 yuan 1000 yuan;

Lollipop 50 yuan 10 500 yuan;

Red wine 150 yuan 10 sticks 1500 yuan (sponsored by wine merchants);

High-grade red wine 300 yuan 10 is 3,000 yuan (sponsored by red wine merchants);

Exquisite gift 200 yuan 200 RMB 40,000 RMB (sponsored by the enterprise);

Banner/poster 80 yuan;

SMS promotion is 0.04 yuan/60,480 articles and 2,400 yuan;

Ticket sponsorship for Dahe Xiudian performance (/kloc-within 0/00 votes, beyond replacement);

Jewelry sponsorship;

Small gift hotel stock gifts;

Dahe Daily, Shangdu Information Port and Fashion Magazine are about 68,000 (full replacement);

Total: 2,500 yuan (excluding replacement).

Tanabata's activity plan 6 Activity time:

20xx August 2 1 to 25

Location:

Online activities

Active object:

All children readers are limited to 20 people.

Event registration:

Please log in to xx for free registration and join the activity WeChat group after registration.

Activity content:

1, Tanabata story, Tanabata culture.

2. Tanabata knowledge quiz.

3. The game of Tanabata.

4. Sign language dance learning on Tanabata.

Activity schedule:

1, August 2 1: Tanabata story, Tanabata culture.

Task: Learn the culture of Valentine's Day in China and tell the story of Valentine's Day in China;

Feedback: Submit the audio of Tanabata ballad, and you can get up to 3 reading passbook points. Finally, upload official website audio and add 2 points.

2. August 22nd: Questions and answers about Tanabata.

Task: scan the code and take part in the quiz.

Feedback: you can get 1 point for participating in the answer, and the top three can get 2 extra points. The person with the same score and the shortest answer time scores.

3. August 23rd: The game of Tanabata.

Task: Skillful with needles, try with needles, and meet with Queqiao.

Feedback: 1 points for the photos of needlework and needlework, and 2 points for the video of the Magpie Club.

4. August 24 -25: Learn "Let Love Spread Out" in the Qixi sign language dance.

Task: Learn sign language dance according to the video.

Feedback: Send a sign language dance video, and get a maximum of 6 points.