Suzuki brand introduction

Suzuki Textile Machinery Co., Ltd. was established in March1920; 1June, 954, the name of the company was changed to Suzuki Auto Vehicle Co., Ltd.; 1990 10 Company name changed to Suzuki Co., Ltd. Main products: automobiles, motorcycles, outboard engines, motorboats, elevators, etc.

Suzuki believes that it is Suzuki's mission to provide every customer with "high quality", "high performance", "convenient for customers to use" and "comfortable cars". In recent years, based on the new slogan of "lifestyle", we are committed to providing every customer with products with "colorful lifestyle suggestions" and infiltrating the spirit of "lifestyle" into all Suzuki products and providing them to customers.

Since 1979, the sales volume of mini-cars produced by this company ranks first in Japan. Address: No.300, Gaozu Town, Hamamatsu City, Shizuoka Prefecture, Japan

Founder: Suzuki Daoxiong

Established:1March, 920

Registered capital:120,2100000 yen (as of March 3, 20061)

Chairman (Chairman of the Campaign to Ban): osamu suzuki.

Chairman and CEO. CEO osamu suzuki

General Manager (President of Banning Service): Tsuda.

President & Chief Operating Officer Jin Tian Hong

Number of employees: 14 180 (as of July 2006)

Suzuki announced its withdrawal from the American automobile sales market on 10/0/0/0/65438. Suzuki Motor Company, a subsidiary of Suzuki, filed for bankruptcy protection in the US federal court, and will focus on motorcycle sales in the future. 20 12 Fortune Global 500 ranked 350th.

Suzuki Motor is the fourth largest automobile manufacturer in Japan, and produced the first Suzulight series car in 1955. The company mainly produces mini-cars, as well as motorcycles, outboard engines and motorboats. Products are sold to 127 countries and regions in the world. In the China market, Suzuki first provided technology to China on 1984, established Changan Suzuki with Changan Automobile on 1993, and established Changhe Suzuki with Changhe Automobile on 1995. With the assistance of China partners, Suzuki produces and sells products developed by Suzuki. Suzuki has been in China for more than 20 years. In 2005, the cumulative sales volume of the two joint ventures exceeded 6,543,800+0,000, and the cars with S logo in China market were favored by many customers. In April 2005, Changan Suzuki joined forces with Japan, Hungary and India to produce and sell Suzuki Swift, a world strategic car, and began to produce and sell Tianyu SX4 released in China at the end of last year. Changhe Suzuki began to put the Big Dipper equipped with a brand-new small engine into the market in September 2005, and began to produce and sell the Liana sedan and the Liana hatchback in February 2005 and March 2006 respectively, and will also start to produce and sell the new car Wen Lan released in China in the near future. In the future, Suzuki's automobile business in China will be composed of Changan Suzuki, Changhe Suzuki and Suzuki China, and these three companies will soon start selling imported Suzuki cars.

Suzuki China is an investment company established in Beijing from June 5th to 10, 2004. In terms of investment in China market, we have invested in Changhe Suzuki and the motorcycle development center (Suzuki Motorcycle R&D Co., Ltd.) located in Guangdong. As a future investment plan, Suzuki China also plans to invest in Changan Suzuki and increase the capital of Changhe Suzuki. As for the sales of imported cars, in August 2006, we obtained the import sales license of Suzuki cars from the Ministry of Commerce. Suzuki China's flagship model "GRANDVITARA Super Vitera" and the real off-road vehicle "JIMNY Jimny" will soon be sold in the China market. These two cars are well received all over the world and have maintained a good sales momentum, so we believe that these two cars will meet the needs of consumers in China market. As for the sales channels of imported cars, it is planned to sell them exclusively through a part of Changan Suzuki 4S store, a part of Changhe Suzuki and joint venture vehicle 4S store and Suzuki China store. With regard to the number of sales stores, about 40 4S stores located in coastal and provincial capitals were selected in the first batch. In terms of sales plan, it is planned to sell 2000 units in the first year. In the future, Suzuki China will further strengthen the cooperative relationship with Suzuki and two joint ventures to help the development of China's automobile industry.

Company name: Suzuki (China) Investment Co., Ltd.

Established on June 5438, 2004+10.

Capital: USD 55,566,000 (up to 65,438+February 2006,365,438+0) Investor: Suzuki Co., Ltd. contributed 65,438+000%.

Chairman: Sheng Qiao Kawakami

Managing Director: Naoki Iwase Jing Daole.

In terms of investment in the China market, investment in Changhe and Suzuki has been implemented; As a future investment plan, Suzuki China also plans to invest in Changan Suzuki and increase the capital of Changhe Suzuki. As for the sales of imported cars, in August 2006, we obtained the import sales license of Suzuki cars from the Ministry of Commerce. As for the sales channels of imported cars, it is planned to sell them through a part of Changan Suzuki 4S store, a part of Changhe Suzuki 4S store together with joint venture cars, and a special store in Suzuki, China. With regard to the number of sales stores, the first batch of about 40 4S stores located in coastal and provincial capitals were selected. In terms of sales plan, it is planned to sell 2000 units in the first year. In the future, Suzuki China will further strengthen the cooperative relationship with Suzuki and joint ventures to help the development of automobile and motorcycle industries in China. 1993, Suzuki Corporation of Japan cooperated with Dachangjiang to produce Haojue Suzuki motorcycles.

In September 2002, in Jiangmen City, Guangdong Province, the Pearl River Delta, Suzuki Motorcycle R&D Co., Ltd. was established as a joint venture with Dachangjiang Group.

On June 5438+065438+ 10, 2007, Changzhou Haojue Suzuki Motorcycle Co., Ltd. was established in Changzhou City, Jiangsu Province (Yellow River West Road, near Changzhou Airport) in the "Yangtze River Delta", with a joint venture with Haojue Holding Company (the investment of both parties is 65.438+08 billion yuan), with a factory area of 880,000 square meters. In 2009, a very beautiful, magnificent and high-starting modern factory building was built.

20 10 1 Changzhou haojue Suzuki motorcycles co., ltd. officially started to produce diamond leopard, Yin Bao, Yun Xi and other fast-growing "haojue" and "Suzuki" series of country iii motorcycles. 1July 1994, Jinan Qingqi Suzuki Motorcycle Co., Ltd. was established in Jinan City, Shandong Province with Qingqi Group as a joint venture, and the "Qingqi Suzuki" brand motorcycle was put into production on1July 1996. In 2003, Jinan Qingqi Suzuki Company was awarded the honorary titles of "Overseas Demonstration Factory" and "Overseas Export Production Base" by Suzuki Company of Japan for quality control and other reasons.

In 2007, China Qingqi Group was declared bankrupt by Jinan SASAC, and China Nanfang Industrial Group, a subsidiary of China Ordnance Industry Group, took over the high-quality assets of Jinan Qingqi Suzuki and other atomic companies of China Qingqi Group. Since then, Jinan Qingqi Suzuki has become the only joint venture between China Southern Industry Group and Japanese Suzuki Co., Ltd. in China, with each party holding 50% of the shares. Jinan Qingqi Suzuki has ushered in a brand-new development opportunity.

In 2009, Jinan Qingqi Suzuki's own brand "Suzuki" exceeded 700,000 units in production and sales, becoming one of the leading manufacturers of high-end and high-quality motorcycles in China and regarded as one of the enterprises with the most growth potential in the motorcycle industry in China. Chongqing Changan Suzuki Automobile Co., Ltd. was established in May 1993, and is composed of Chongqing Changan Automobile Co., Ltd. (5 1%), Japan Suzuki Co., Ltd. (25%), Japan Shuangri Co., Ltd. (0/4%) and Suzuki (China) Investment Co., Ltd. (5/%).

As a large comprehensive modern automobile manufacturing enterprise in China, Changan Suzuki Company covers an area of about 420,000 square meters and employs more than 4,000 people. It has about 20 models in four series, such as Tianyu, Swift, Antelope and Alto, and three engine models in G, K and M series, with an annual production capacity of 250,000 cars and 250,000 engines.

In production organization, the company introduced the scientific management mode of Suzuki Company of Japan, implemented the internationally accepted "lean production" mode, and implemented "just-in-time" production and "zero inventory" management.

In order to steadily improve product quality, the company established a relatively perfect quality management system based on QS9000 according to the quality management requirements of the automobile industry, and passed the third-party certification of ISO/TS 1 16949 quality management system in 2005 10.

The company not only pays attention to product quality, but also pays great attention to energy saving and consumption reduction to reduce the possible environmental impact in the production process. In order to ensure the effective and stable control of environmental pollution, the company established an environmental management system according to ISO 1400 1, and passed the third-party certification of ISO 1400 1 in 2004.

"People-oriented, continuous improvement" is the tenet of the company, and employees are the wealth of the enterprise. In order to create a good working environment for employees and protect employees from injury during work, the company established a management system according to the requirements of OHSAS 1800 1 Occupational Health and Safety Management System, and adopted OHSAS 1800 1 Occupational Health and Safety Management System in 2004. With the mission of "making dreams come true for China people", Changan Suzuki abides by the promise of "serving the public and giving back to the society" and adheres to the concept of "low energy consumption and high quality of scientific and technological achievements", from exquisite Alto series to simple and elegant antelope series, to Swift series synchronized with the world, and then to Tianyu SX4, the world premiere.

Since 1995 was put into production and put into the market, the production and sales of Changan Suzuki Company have increased year by year. New products and styles are constantly being introduced. In 2009, the first 1 10,000 car of Changan Suzuki rolled off the assembly line. In 20 10, the company's annual production and sales of automobiles exceeded 200,000; 20 1 1 year, the company produced and sold 220,000 vehicles throughout the year, up by 10% year-on-year, and entered the mainstream camp of China automobile industry with its head held high.

Since the establishment of 18, the company has produced and sold more than 0.5 million cars/kloc-0, creating profits and taxes of1200 million yuan for the society, which has effectively promoted the regional economic development of Chongqing and Banan District! Therefore, the company has won many honorary titles such as "National Contract-abiding and Credit-abiding Enterprise", "Chongqing Large Taxpayer", "Chongqing High-tech Enterprise" and "Chongqing Top Ten Foreign-invested Enterprises".

As a well-known domestic enterprise and a core member of Chongqing's first pillar industry, Chongqing Changan Suzuki Automobile Co., Ltd. directly promoted the growth of a large number of related enterprises, prospered the regional economy and created good economic and social benefits. Changan Suzuki people will take advantage of the east wind encouraged by the state to develop economical cars, work hard and strive for self-improvement, and build the company into a first-class large automobile manufacturer in China.

In 20 1 1 year, Changan Suzuki further explored the third-and fourth-tier markets without launching new cars, and implemented a series of upgrading measures from increasing the number of outlets to enhancing the interactive experience of customers. Tang Qing, Director of Marketing Department of Changan Suzuki, said that Changan Suzuki will continue to consolidate its advantages in the field of economical car manufacturing and strive to achieve the production and sales target of 230,000 vehicles this year. With the gradual increase of sales volume, the production capacity of Changan Suzuki Chongqing factory is only 200,000 vehicles at present, and the construction of the second factory has been put on the agenda again.

Changan Suzuki's second factory is about to start construction and will still be located in Chongqing. The total investment of the project will reach 5 billion yuan, and it is planned to be built in two phases. After completion, the vehicle production capacity is 250,000 units/year and the engine production capacity is 300,000 units/year. The first phase started this year, and it will be put into production in 20 13, with the vehicle and engine production capacity150,000 units/year; The second phase started on 20 13 and was completed on 20 15. Jiangxi Changhe Suzuki Automobile Co., Ltd. is a Sino-Japanese joint venture. Established in June 1995 by Jiangxi Changhe Aviation Industry Co., Ltd., Jiangxi Changhe Automobile Co., Ltd., Japan Suzuki Co., Ltd. and Japan Okaya Steel Machinery Co., Ltd., it has two production bases in Jingdezhen City and Jiujiang City, Jiangxi Province, producing Paixi, Liana cars, hatchbacks, Big Dipper cars and Changling King mini-cars. In March 2003, it passed the ISO900 1 certification, the national CCC certification and the ISO 1400 1 certification in February 2003. With the tenet of "from the customer's point of view, producing valuable products", Changhe Suzuki introduced advanced automobile development technology, production technology and management mode from Suzuki Corporation of Japan, and aimed at producing high-quality automobiles, and continuously expanded its sales and after-sales service network. To provide high-quality and standardized services for the vast number of users, and let Changhe Suzuki Automobile enter thousands of households.

The company is headquartered in the East District of Jingdezhen City, Jiangxi Province, with a registered capital of US$ 2,565,438+800,000. Covering area (Jingdezhen headquarters) 3 15 196m2, in which: joint venture area 196 16 1m2, lease area1kloc-0/9035m2. By the end of 10 in 2005, (Jingdezhen factory) had a total of 1877 employees (including 8 Japanese residents), including technicians and managers.

The business scope of the company is to develop and produce series cars, series mini-cars, automobile engines and their parts, sell them to domestic and foreign markets and provide necessary after-sales services.

The company's production bases are in Jingdezhen City and Jiujiang City, Jiangxi Province, with an annual output of 200,000 vehicles and 0/0/0.5 million engines. In February 2003, the company passed the national CCC certification for the first time, and successively passed the ISO900 1(2000 edition) quality system certification and the ISO 1400 1 series environmental management system certification. It is one of the large-scale backbone enterprises in China's small-displacement automobile industry.

Since its establishment, the company has attached great importance to the introduction and development of new products. Has developed a series of mini-vans, multi-purpose vehicles, cars and other models and K series engines. The company's main products are: CH6353 series minivan, Big Dipper series multi-purpose vehicle, Liana car (sedan, hatchback) and K 14B engine. "Big Dipper" is the first F-MPV (family utility vehicle) developed by China on the basis of Suzuki station wagon R+. In 2000, it was rated as "the most popular domestic car" by Auto China and "the most confident car" by Auto China in 2002. The car pays attention to the unity of content and form, integrates safety, environmental protection, energy saving and humanized design, and has the performance advantages of mini-cars, cars and off-road vehicles. Four wheels and four corners are novel and unique; Equipped with advanced K series engines, it is a multifunctional car suitable for family use.

Liana passenger car is a new generation of passenger cars that introduced Suzuki technology and improved according to China's national conditions. The car has reasonable size proportion, strong sense of streamline, greatly reduced wind resistance coefficient and comfortable and spacious front and rear space in the car. The engine is designed with miniaturization and light weight (aluminum body), which has excellent power and economy, meets Euro III emission standards and meets the requirements of European collision regulations, and fully demonstrates the charm of combining fashion with technology.

K 14B series engine is developed by introducing Suzuki's latest small inline four-cylinder 16 valve DOHC high-performance K series engine technology. It has the advantages of high output power, low fuel consumption and low noise, and has been mass-produced in Jiujiang Branch in the third quarter of 2005.

The company has established a relatively complete automobile marketing and after-sales service network system throughout the country, providing users with good pre-sales, mid-sales and after-sales services.

Taking the change of management mechanism as the breakthrough point, combined with Suzuki's advanced management experience, the company vigorously promoted 5S activities and kanban management, accelerated the internal information construction of enterprises, and formed its own production, development, technology, management and marketing model. Over the years, the company has always adhered to the quality policy of "standing in the position of users and creating valuable products", sincerely serving users and contributing to society with first-class quality.

20 13 At Shanghai International Auto Show, Changhe Suzuki released the new logo of "Three Rings", launched the dual-brand strategy, and launched its annual crossover new car-Liana A6.