What books do people in the book industry say fake books are? What are the characteristics?

Provide you with relevant introduction:

When it comes to fake books, more people will think of management books and inspirational books, which are often "fake", from the early Execution and No Excuses to the recent Harvard Notes. Nowadays, fake books are well-made, and it is difficult to judge without losing real books. What's more, there are still many fake books on sale in major bookstores.

Fake books are rampant. Although the government and publishing houses have repeatedly cracked down on counterfeiting, they are still emerging one after another. From traditional physical books to modern e-books, fake books flood the market. As a publishing house said: "The profit of fake books is higher than that of piracy", which may be the root cause of the rampant fake books. The time value is "3. 15". While cracking down on pirated books, we should also find out these fake books and "hang them."

Fake books are completely different from pirated books.

The difference between pirated books and fake books is that pirated books have templates of real books, but they are illegal copies and infringe on copyright. Fake books are completely out of thin air, or the author, or the content and so on. Fake books may even be published through formal publishing channels, so it is more difficult to distinguish.

The popularity of fake books in the market is nothing new. As early as 2005, a consulting company in Beijing published a list of 95 fake books, all of which were best sellers in the market at that time, involving fake authors, fake recommendations, fake rankings, fake sales, fake authorization, fake content and so on. The fake books published at that time included the famous "Execution" series. The company said: "Since 2004, there have been nearly 100 imported books on sales management and self-help in Beijing, with an annual circulation of more than 8 million copies. On average, a fake book has been listed in three days. In the book market in China, the false packaging of the cover and the fabrication of the content can be seen everywhere, and the false author, false recommendation, false ranking, false sales, false authorization and even false content make it difficult for readers to distinguish. "

"Tuogu" books prevailed in history.

Actually, fake books are not modern. Fake books have always been popular in the history of China. People in China always like to "believe in the ancient times" and don't quite agree with their contemporaries, so many authors often publish books under the guise of the names of the ancients. The largest fake book series in China is undoubtedly the Yellow Emperor series. There are 452 works of the Yellow Emperor recorded in Hanshu alone, including Taoism, Yin and Yang, novelists, military strategists, astronomy, calendars, five elements, divination, medicine, immortals, houses and so on. In addition, there are books such as Confucius Family Story, Liezi, History of Ancient Literature, Lianshan Yi, Calligraphy and Painting Zi. , are all fake books, that is, they are all written by later generations under the guise.

Similarly, the famous works we often read, such as Mozi and Han Feizi, are true or false. These books are a mixture of fish and dragons, some of which have certain historical value, while others are completely nonsense.

Seven methods of writing fake books

Nowadays, fake books are more complicated, and the appearance of fake books is more because of the relationship between market interests, the pursuit of best-selling and the purpose of earning profits. At present, there are many kinds of fake books popular in the market, and the methods are diverse. Several common methods of counterfeiting are as follows:

First, under the guise of celebrities, such as Zhou, Yi Zhongtian, Liu, Haruki Murakami and many other Chinese and foreign celebrities were impersonated, and even passed off as Chi Li to publicly sign books. The second name is similar, such as Jin Quan and Gu You. It is difficult to find it without careful inspection, so as to achieve the purpose of confusing fish with pearls. Third, out of thin air, such as "executive power" and "Harvard instructions", are all fabricated by domestic readers who don't know much about foreign situations. Fourth, borrow ancient names and use the names of ancient books to make fake books, such as Japanese Tale of Genji and China's Hang it all. Fifth, continue to write famous works, such as A Dream of Red Mansions and Journey to the West, for countless times. The sixth kind is plagiarism, pure plagiarism of other people's works, such as Jing M. Guo's How many flowers fall in a dream, which is the most common in academic monographs and tool books. The seventh is assembly line production. The method is that a group of gunmen operate behind the scenes, and finally it is published by a virtual author, such as "Song Ruifen".

Why can fake books exist for a long time?

Fake books not only make amazing profits, but also do more harm to readers and even society. Nie Zhenning, vice president of China Publishing Group, said: "Fake books usually wear many laurels and gild themselves with many false honors, thus strengthening their authority, which is another reason why fake books can run rampant in the world. The influence of pirated books is mainly economic. Some fake books deceive readers with false theories and confuse readers with false propaganda information, just like chronic poison, which is very dangerous. "

The popularity of fake books harms society, and publishers and authors who publish fake books should bear the main responsibility. Nie Zhenning believes that writers and publishers are engineers of the soul and should not lose their due sense of honesty, professionalism and professional ethics.

Lu Ye, president of Shanghai Translation Publishing House, once pointed out to the media: "As long as the publishing procedures are strictly observed, it is impossible for fake books to appear, especially in the field of translated books. Before buying the copyright of most books, the editor will see the original sample books, and the translator will take the sample books or copies to translate. After that, the internal editor of the original language will edit according to the original text. In this case, it is impossible for a publishing house to publish a book without the original text. Therefore, as long as there is a publishing link in accordance with the regulations, there will be no such fake books. "

"Look around, check" to identify fake books

Fake books are often published through formal channels, and they are beautifully made. Ordinary methods to identify pirated books often cannot identify fake books, so special methods are needed. The consulting company that published 95 fake books once put forward the appraisal method of "three readings and one search": the so-called "three readings", one reading "writing" or "editing", and the "editing" books are carefully selected; Second, look at the English description of the copyright page. Books with no English description or incomplete description on the copyright page may be fake books; Third, look at the content and content. A typical Chinese book may be a fake book. The so-called "one check" refers to the inquiry of English book titles and authors. English titles or authors that can't be found in Amazon Bookstore or online must be fake books.

Morning News reporter Zhou Huaizong

What if I buy a fake book?

1. You can ask the bookstore or publishing house to return the book payment, and ask the publishing house to increase the compensation of 1 times the book payment according to Article 49 of the Consumer Law, as well as the necessary expenses generated by returning the book, such as transportation expenses;

2. If the bookstore or publishing house denies that it is a fake book, consumers can bring a lawsuit to the court or complain to the administrative department of press and publication for identification;

If the bookstore sells the book knowing that it is a fake book, consumers can report it to the industrial and commercial department. (This article source