Collect advertisements, slogans, misspelled sentences and buzzwords.

10, idle wife and good mother

1 1, leading the fresh pace.

12, proud of drinking.

13, quickly cure people.

14, cool friends in summer, fire companions in winter

15, enjoy riding.

16, take a bath at will

17, better to burn.

18, hemorrhoids will win.

19, clothes and clothes don't give up

20. Cough cannot be delayed

9 mosquito coils; smell

10 washing machine; valuable

1 1 refrigerator; first

12 beverage; guide

13 drugs; be?famed?far?and?wide

14 air conditioner; Like-minded partners

15 motorcycle; that

16 shower; hope

17 rice cooker; 1?o'clock

18 hemorrhoid medicine; seek

19 clothes; be reluctant to part

20 cough medicine; incise

World famous works are widely publicized.

Good advertising language is the eye of the brand, which is of unusual significance for people to understand the brand connotation and establish brand loyalty. Let's take a look at how these well-known world classic advertisements build world-class brands.

Nestle Coffee: It's delicious.

This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy. Because heartfelt words can be blurted out, which is also its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it was kept forever.

M&M chocolate: only soluble in the mouth, not in the hands.

This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only reflects the unique USP of M&M chocolate sugar-coated packaging, but also implies that M&M chocolate tastes so good that we don't want to hold it in our hands and stop for a minute.

Pepsi: the choice of a new generation

In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as the new generation cola, invited the super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which is indispensable.

Volkswagen Beetle: It's better to think small.

In the 1960s, the American automobile market was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the public's Beetle and put forward the idea of "thinksmall", using the power of advertising to change Americans' ideas and make them realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars entered the American market.

Nike: justdoit

Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan, and this slogan is in line with the mentality of the younger generation. Do what you want, as long as you are different, as long as you act. However, with the retirement of Jordan and the change of justdoit to "Idream", Nike's influence gradually declined.

Nokia: People-oriented Technology

"People-oriented" doesn't seem to have been first put forward by Nokia, but the connotation of this sentence has been fully exerted. Facts have proved that Nokia can become the first brand in the mobile phone market from a small brand, and this concept has been respected. From product research and development to talent management, it truly embodies the people-oriented concept. Therefore, the slogan is particularly powerful because it has the essence of words.

De Beers Diamonds: Diamonds last forever, and one lasts forever.

Facts have proved that the classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of Derbyshire Diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy to associate diamond with love. This is indeed the most wonderful feeling.

McBride coffee: Didi is fragrant, but the meaning is still unfinished.

As the second largest coffee brand in the world, Maxwell's advertising language is a language classic. Unlike Nestle, Maxwell has a better sensory experience. Although it is not as straightforward as Nestle, it conforms to the artistic conception of brand coffee, and at the same time, it closely combines the mellow taste of Maxwell coffee with the inner feelings, which can also stand the test.

IBM: a universal solution

When Blue Giant's business is in a trough, this provocative slogan is put forward, not only hoping to become a veritable multinational enterprise, but also hoping to truly become a one-stop solution enterprise for the high-tech electronics field. In the era of e-commerce, IBM is realizing this role and playing the role of e-commerce solution provider.

Kodak: String together every moment of life.

As the world's largest producer of photosensitive materials, Kodak's leading position in film production technology needs no words to describe. Kodak connects taking photos with a better life, so that people can remember those happy moments in life. So please use Kodak film, which is exactly what Kodak wants.

Shan Ye Piano: Children who learn piano will not go bad.

This is the most famous advertising language in Taiwan Province Province. It captures the parents' mentality and adopts the strategy of attacking the heart, not talking about the advantages of the piano. But to attract parents from the perspective that learning piano is conducive to children's physical and mental growth. This is really effective. My parents agree with Yamaha, so buying Yamaha's piano is the next step. Shan Ye is very clever in this respect.

McBride Coffee: Good things should be shared with good friends.

This is the slogan for Macmillan Coffee to enter the market in Taiwan Province Province. Because Nestle has firmly occupied the market in Taiwan Province Province, and the slogan has been deeply rooted in people's hearts, Macmillan had to start with emotion and combine coffee with friendship, winning the recognition of consumers in Taiwan Province Province, so Macmillan successfully entered the coffee market in Taiwan Province Province. When people see Macmillan coffee, they will think of the feeling of sharing it with their friends, which is really good.

Remy martin XO: As soon as remy martin opens up, good things will come naturally.

Noble remy martin is not enjoyed by ordinary people, so drinking remy martin XO will definitely have some different feelings, so remy martin gives you a hope that as long as you drink remy martin, something good will happen. With such auspicious "divination", who doesn't want to drink remy martin?

Deer Whiskey: If you are free, you will be everywhere.

In the advertisements of deer brand whisky, the deer head boy always looks graceful, because he often drinks deer brand whisky, and that feeling is enough to make you envy. Enjoy deer whisky, and you will feel comfortable. The power of attack is often more effective than accurate description.

Dove chocolate: creamy and silky.

The reason why it is classic lies in the psychological experience of "silky feeling". Silk can be used to describe the delicate and smooth feeling of chocolate, with high artistic conception and rich imagination. Make full use of associative feelings and exert the power of language to the extreme.

Coca-Cola: forever Coca-Cola, unique and delicious.

In the carbonated beverage market, Coca-Cola is always a gesture of giving up, as if Coca-Cola is delicious. Although the slogan of Coca-Cola changes every few years, and many classic theme slogans have been handed down, it still takes the longest time and best represents the spiritual connotation of Coca-Cola.

* Sassoon Shampoo: My glory comes from your elegance * Philip: Let's do better * Levi's cowboy: Different cool, same pants * Voluntary blood donation: I don't know you, but I thank you! * Nissan car: there was a swift horse in ancient times, but today there is a Nissan car * BMW car: driving pleasure, unlimited innovation *555 cigarette: extraordinary and refined, mellow and satisfying * 7-up drink: non-coke * Tissot watch: Swiss Tissot, world shuttle * Kodak: this moment * Motorola: flying over infinity.

Defendant: ╭ァ絍⑩ (1)-Trainee Magician III 10-20 2 1:47.

A lot.

First, I didn't mean to make a mistake (typo in quotation marks)

1, at the entrance of the hotel: "copy" the rice.

2, at the garage door: tire repair "flushing"

3. At the door of the retail store: "Sold separately"

4. Furniture store door: home "furniture"

5. Decorate the door of the store: install "yellow"

6. Lost property advertisement: lost property "enlightenment"

7. Install the company's door: "Press" to install.

8. at the door of the car wash shop: wash the car and play "wax"

9. at the entrance of the hotel: "he" rice.

10, at the entrance of the fruit shop: "Bo" Luo.

1 1. Hotel menu: Danji

12, hardware store signboard: "money" block

13, signboard of sporting goods store: "blue" ball

14, in front of fast food restaurant: a large row of "blocks"

15, signboard of farmers' market: "Fan" eggplant

16, stop sign: "Yes" car charges.

17, slogan of strike hard: strike hard "calendar"

18, an airport banner: Year of Youth.

19, a traffic slogan: overload is "almost" harmful.

20. Dining room menu: fish "garden"

Second, deliberately misspelled (typo in quotation marks)

1. Drug advertisement: "Cough" is urgent.

2. Mountain bike advertisement: "Riding" is endless.

3. tonic advertisement: "turtle" is safe.

4, glasses advertising: a "bright" amazing.

5. Mosquito repellent advertisement: silent "mosquito"

6. scotch tape advertisement: irreplaceable "tape"

7. Internet cafe advertisement: A "net" is deep.

8. Piano advertisement: "Qin" has a special liking, love at first sight.

9. Water heater advertisement: "Take a bath at will"

10, air-conditioning advertisement: Never "sweat" for life.

1 1, clothing store advertisement: "clothes and hats" bring people.

12, a laundry advertisement: "clothes"

13, advertisement of a real estate company: All rooms are available.

14, a cake advertisement: step by step "cake"

15, advertisement of stomach medicine: a "no" to "stomach"

16. Horse racing advertisement: enjoy riding.

17, electric iron advertisement: 100 "clothes", 100 Shun.

18, fast food restaurant advertisement: "burning" is better.

19, washing machine advertisement: "idle" wife and good mother

20. Hat company advertisement: take people by "hat"

2 1, advertisement for treatment of lithiasis: the big "stone" becomes smaller, and the small "stone" becomes smaller.

22. Printer advertisement: A hundred words are not worth a "key"

23. Paint advertisement: lewd paint.

24. refrigerator advertisement: refrigeration frontier

25, anti-hemorrhoid drug advertisement: not afraid of hemorrhoids.

26. Garden apartment advertisement: stay in the apartment.

27. Dance machine advertisement: smell "machine" dancing.

28. Seafood advertising: Take a "fresh" step.

29. Oral clinic advertisement: "Quick cure" crowd

30. Gift shop advertisement: "Gift" is a matter of course.

Furniture stores advertise "furniture"

The signboard of a hotel says "13 is too full"

A real estate advertisement "burying money on all sides" is very conspicuous.

Pharmaceutical merchants put out homophonic advertisements such as "Don't stop at the next point"

The word "stop" is written as "well", fast food is written as the upper left of the word "rice", eggs are written as "eggs", and all kinds of beer are written as "all kinds of beer sprinkles"

-Top Ten Failed Advertisements in China in 2002

1, a man whose seven-brand suit makes women move.

Step 2 give melatonin as a gift

3. Jiuxin Yuting Soap: Look, you infected your daughter with mites.

4. The darling of heaven faces the bleak situation with a smile.

5. When hair falls in love with fertilizer, it is unexpectedly good.

6. Dano shoots your new choice day and night.

7. Jordan chan Zhihong Xingerke Footwear Industry

8. A glass of water comes and goes.

9. Ichiro of Dicky Cheung

10, how are you in Stashu's stomach?

When I went shopping for small things yesterday, I heard something repeated in the loudspeaker of a propaganda car. When the car arrived nearby, it suddenly dawned on me-the advertising car and the billboard impressively read: sweaters are on sale in Shanghai and Hangzhou, and in particularly eye-catching fonts and colors, it was declared that "the house was demolished and tiles were sold to make up for the trip." I'm not surprised!

Practically speaking, since the reform and opening up, especially in recent years, China's advertising industry has made great progress, and many unforgettable advertising products have appeared in various media. But what I saw yesterday was not an individual phenomenon. Inferior advertising slogans such as "price jump", "painful bleeding" and "earth-shattering price reduction" are common.

This explains at least a few problems: first, advertising practitioners are mixed, second, they deliberately exaggerate, lack integrity, and third, they are impetuous. I hope that lame advertisements such as "demolishing houses and selling tiles to collect tolls" will disappear as soon as possible.

The plaque and name of the store are symbols for customers to remember the characteristics of the store. Nowadays, shops in the island city are everywhere, and people pay more and more attention to "visual impact". Various personalized store names have become the first move for businesses to play interesting points. Some common and familiar nouns have been replaced by novel names, which have become name signs to attract the attention of stores and attract business.

The name plaque is not only a symbol, but also a glimpse of its cultural taste, interesting style and ideological realm. A novel, memorable and catchy store name can make customers unforgettable and impressed. For example, Sichuan cuisine restaurant "Spicy Love Soup" and "Food for the Sky" became famous overnight because of the popularity of film and television dramas. It sounds smooth and pleasant. How can I pass by without making people want to shop?

However, some merchants think that the name of the store can be "confused with the real", so "Donglaishun" is on fire, and various "Laishun" have appeared on the street; Aunt Zhang became famous, and Aunt Li and Uncle Wang also went out. There are also some people who resort to "ominous signs" for strangeness. In addition, some people who use homophonic characters as signs are everywhere, such as clothing stores called "clothing and clothes don't give up"

All kinds of porridge are dazzling. In Shanghai dialect, it's just a pie in the sky! A clothing store named Yiyi Bushe on Pudong Avenue, sitting on the bus and looking at the scenery outside the window, left a deep impression on its name. The idea comes from reluctance. There is a barber shop called "Ding Jian" at the intersection of Shiquan Street and Wuqueqiao Road. A customer understands the name of the store like this: "Top cutting" is the homonym of "top", which means "first-class technology"; "Scissors" is "scissors", representing the hairdressing industry; "Top" can also be understood as "top of the head", which means that the service object is "hair"-the names of the two words express three meanings. The names of some shops are very colorful, which plays a role in attracting customers into the door. A grocery store, the store name is "miscellaneous"; A store that specializes in large-size clothes is called "Don't worry about fat people", and its name clearly expresses the market positioning and effect; There is a men's underwear store called Neiku Square. Inner coolness is the homonym of underwear, and coolness means fashion. There is a clothing store in the shelter called "Chuanbang", which means "dress you up", dress you up. The shopkeeper is three young women, all of whom are good at matching clothes. In Suzhou dialect, "wearing a gang" means "exposing the stuffing", which has both derogatory and positive meanings, but the response is very good. Many customers come in for this store name.

Xia Wei, chairman of Yikelong, attaches great importance to the name of the store, and the names of his own clothing stores are unique, namely "armed", "demeanor" and "fate". She said that the first thing customers see is the name of the store, not the goods. A good name will arouse customers' desire to know about the store and its goods. A good store name is one of the best ways to attract customers.

In my opinion, a good store name should be easy to understand and remember, widely known, friendly and easy to spread, and it is best to find it from the most frequently used expressions in daily life; Unique, can attract customers' attention, express rich meanings, have a certain cultural content, and suit both refined and popular tastes; It would be better if the name of the store can include market positioning and industry characteristics. However, people concerned believe that although a good store name can bring business, businesses can't hold the idea of "one handsome man covers all the ugliness", and business performance depends on basic elements such as goods, service quality and varieties. Shop signs should not only be eye-catching, but also be "harmonious" even if they are homophonic, and respect cultural traditions and social value orientation. But in addition to the name of the store, the overall image of the packaging store, giving certain characteristics to the goods and services, can we really grasp the hearts of customers and make the name of the store a veritable golden signboard.

Also, the use of Chinese characters is not standardized. First, traditional Chinese characters are used (except for the stereotypes of registered trademarks), mainly because celebrity inscriptions and traditional Chinese characters of registered trademarks are not marked with the "R" symbol; Second, when foreign languages are used alone or in combination with Chinese and foreign languages, standardized Chinese characters are the main ones, supplemented by foreign languages, and there is a phenomenon that English is huge and Chinese is extremely small; The third is to use words such as typos; Fourth, the use of idioms in advertisements does not conform to the regulations, which leads to misleading; Fifth, the advertising language of health care products is not standardized. "PK" has been frequently seen in newspapers recently. Although some people may know the meaning of these two initials, the usage of such phrases is against the state regulations. If the newspaper must quote, it is necessary to put double quotation marks on "PK" and add Chinese translation, such as "PK".

There are many "stealth bombs" hidden inside! For example, the "silent mosquito" in mosquito-repellent incense advertisements; "I shape myself" in the beauty shop; The "endless riding" of motorcycles will accidentally injure many people.

In life, we are always in contact with and learning Chinese. It can be said that we began to learn Chinese when we were born. From Chinese, we can harvest rich fruits and taste the charm of language.

If you don't believe me, let me take you into life and have a look.

How do you usually communicate with others? Language. How did you learn one thing from books? Reading. What do you do when you can't express your inner feelings in words? Write it. Do you need me to give an example? I don't think so. Because you already feel it. This is Chinese.

Some people say Chinese is difficult to understand and troublesome. Some people say that Chinese is beautiful.

In my opinion, there are both, and I stand in the middle. Chinese is both easy and difficult. Don't you know that you are learning and using Chinese now? If you know, do you still find it difficult? However, what you have learned is only a tiny part of Chinese. If you want to know more about it, you must start with learning, which is not easy. You must study hard.

Chinese is very lyric. From Chinese, we can see Zhu Ziqing's Back; Feel Lu Xun's "body"; Hear the voice of Ba Jin encouraging us to move forward again and again. . . . How beautiful.

In life, these are not felt?

See, this is the charm of Chinese.

Chinese is everywhere in life, but people don't realize it. With Chinese, we have enriched our knowledge; With Chinese, our oral expression ability has been enhanced; With Chinese, we can experience some life truths.