Making good use of illusion is also a way to success.

According to legend, Cao Cao led his troops to travel long distances in summer, and the soldiers were thirsty without water, which affected the marching speed. Cao Cao waved his whip and shouted, "There is a big piece of Merlin in front, and plums are delicious." The soldier smelled it as if the plum was in his mouth, and then accelerated.

The allusion of "looking at plums to quench thirst" is actually a classic application case of illusion: soldiers hear plums, produce illusion, secrete saliva, and their thirst is alleviated.

In fact, the illusion has always been with us, which has had a noticeable impact on our lives. To some extent, illusion even determines whether we succeed or not. Nishida, a best-selling Japanese writer, said in his book "The Law of Illusion: A Thinking Management Method to See Through the Tricks of the Brain" that 99% of what the brain thinks is correct is actually an illusion, and even put forward the view that "winners always make good use of illusions".

Nishida Hiroshi is a pioneer in Japanese impression training research. He has 45 years of experience in brain research and established a "super brain training", which uses psychology and physiology to improve brain function.

In the Law of Illusions, Nishida Wenlang interprets all kinds of illusions and their influences in our daily life with a large number of illusion cases, focusing on the cognition and application of illusions.

I. cognitive illusions

When it comes to illusion, we think more about optical illusion. Although we always say "seeing is believing", in fact, vision is the easiest way to deceive the brain.

Danish psychologist Edgar Rubin once published an optical illusion diagram, Rubin Cup:

If you look at the black part and the white part respectively, you will see different patterns.

For example, the German psychologist Franz Karl Miao Lei leye county once published a famous optical illusion diagram, as follows:

The upper straight line looks longer than the lower straight line, but in fact they are the same.

As for the visual illusion, it has long been mentioned in ancient poems: "From the side of the ridge, it has become a peak, with different distances." See different things from different angles.

In addition to visual illusion, there are also thinking illusions. We always say that different people have different views on the same essential thing. There is a saying abroad that "a thousand people have a thousand Hamlets in their eyes". Our views on things are actually illusions, and different thinking leads to different illusions.

Studies have shown that the brain can be simply divided into three regions from the outside to the inside: neocortex, limbic system and brain stem. Among them, the new temperament of the brain is what we often say, the left and right brains control our rational thinking, and the latter two control people's instincts and emotions, which is the so-called instinctive reflex zone.

In love, when we fall in love with the wrong person, reason tells us not to love, but we will still throw ourselves into it without hesitation. This is the behavior controlled by instinctive reflex zone. The neocortex of the brain controls our rational thinking, but it is the instinctive reflex area that really determines our actions, and the illusion also comes from this.

The illusion has a great influence on our life. The author simply divides the illusion into positive illusion and negative illusion, and the positive illusion will undoubtedly have a positive impact on our lives.

Second, the use of hallucinations.

99% of what we experience is an illusion. Since it is inevitable, it is particularly important to learn to use it. It will be much easier to find out the root cause and then consider how to use the illusion.

First of all, for individuals, to make good use of illusions is actually to stimulate positive illusions. To use a word that we are all familiar with is actually "psychological suggestion".

A 60-year-old woman can run down from the sixth floor with a big box full of valuables when a fire comes, and then it is difficult for her to just pick up the box, let alone cross six stairs.

It may be exaggerated to say that psychological suggestion affects life, but it is true. When we face the challenge, if there is a qualitative illusion, the instinctive reflex area of the brain will involuntarily think about the reason why this matter cannot be completed and prove it; On the contrary, if there is a positive illusion, the instinctive reflex zone will tend to find out how to complete this challenge and put it into practice.

Not only that, but the application of this illusion can also affect others. Take educating children as an example. Previous studies have shown that children who are often praised are better than those who are often criticized in academic performance and personality. Therefore, if you want to use illusion to have a positive impact on your child, you should try to give him encouragement and positive guidance.

The same is true between friends and husband and wife. Giving yourself and each other positive psychological hints will help both sides to have a good sensory impression on each other, and will greatly reduce unnecessary conflicts when getting along. Even if there are conflicts, it will be easy to understand each other. As we all know, it is common for couples who often turn over old scores and blame each other to quarrel, and the probability of divorce will be much higher.

Apart from individuals, business is the best representative of using illusion to bring success.

As small as many of our common snack bars. Take advantage of everyone's "herd mentality." We always subconsciously think that those shops with many people will taste better, and even if we have to wait in line for a long time, we will want to join in the fun. Therefore, if you want to open a shop, instead of spending a lot of money on advertising, consider inviting more friends to line up. Of course, product quality is also the top priority.

Generally speaking, in terms of management, the advantage we always talk about is actually the application of illusion, of which Mengniu is a more successful example.

Now everything pays attention to the original ecology When it comes to milk, it is associated with grassland, which always gives people the illusion of original ecology and pollution-free. So Mengniu's first advertisement was "Please come to our grassland". At first, Mengniu's fame was not obvious. In order to enhance the corporate image, we also shouted the slogan "Senecio has risen from Yili Group, Xingfa Group and Mengniu Dairy". Yili and Xingfa were well-deserved giants at that time and were deeply rooted in the hearts of the people. This slogan puts the three together, virtually giving consumers the feeling that Mengniu is as big as Yili and Xingfa, and enhancing the brand marketing power.

Another example is the products endorsed by celebrities, which use the star effect to give people an illusion of excellent quality and trustworthiness. However, the quality of products in the Middle Ages is not certain. Jackie Chan's Wang Ba anti-stripping shampoo is the best example.

The commercial applications of illusion abound, all of which use various illusion effects. Through simple guidance, people can have one-sided thinking and achieve the purpose of making the best use of the situation.

Of course, the application of illusion goes far beyond this. In the Law of Illusion, Nishida Wenlang listed more than a dozen common illusion effects, such as "primacy effect", "divination principle" and "preconceptions". The generation of hallucinations is essentially deception. The difference is that the winner deceives the brain and the loser is deceived by the brain. Therefore, making good use of illusion is also one of the necessary skills for successful people. As for how to use it, after reading this book, you will have some inspiration.

"99% of what we think is right is an illusion." It sounds incredible, but after careful reflection, I have to admit that it is indeed the case. For us, illusion is a double-edged sword, and those who cannot do it will be hurt by it. Once the laws and principles are mastered, it will have an immeasurable role in promoting personal character, social communication and even career development.

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