Fortune Telling Collection - Free divination - How to write the poster? How to write the poster of selling mobile phones on National Day?
How to write the poster? How to write the poster of selling mobile phones on National Day?
Do you know how to write promotional activities? On holidays, there will be a fierce war between general enterprises, and each company will show the purchasing power of customers won by its own sales methods. The following is how to write my carefully prepared promotional activities, hoping to help everyone.
How to write 1 1 for promotion activities, and the mode of activities. There are generally three kinds of CVS activities, namely, the promotion of new products/new packages/formulas (such as the initial listing of 7- 1 1), the promotion of sales performance (special price) and the overall cooperation of channel activities (such as giving stars a box of tickets). Different purposes determine different activities, but at present, the activities of convenience stores mainly include the following categories:
A. Special promotion of single products: it is most helpful to expand the trial group, promote products and boost sales in a short time, but the promotion efforts must be controlled.
B, one yuan plus one or two special prices: it has obvious effect on increasing sales, but it is mainly suitable for old products (unified green tea, etc.). ) or brand extension products with strong brand influence (c lemon and double grapes from Minute Maid are listed).
C, send extra high-value gifts at higher prices: it has a good effect on building the brand, but the sales volume is not necessarily large;
D, package (cross-industry joint): generally speaking, it is a combination of eating and drinking. This method is very good, and the focus is on proper publicity;
E, scraping prizes and other similar activities: there are big loopholes in implementation, and many systems no longer award prizes.
2. Promotion strength: The promotion activities of convenience stores are all single big specials (often discounted to half of the normal retail price), followed by an extra one-yuan package promotion, or a second half price or two specials. Promotion strength determines the promotion effect to a certain extent, so it is very important to confirm the estimated sales volume and profit and loss under different promotion strength, and then confirm what kind of promotion strength to carry out.
3. In-store publicity: In-store publicity methods mainly include door posters, DM sheets, shop assistants' introduction, shelf display, cashier display, indoor and outdoor extra advertisements, etc. On the whole, the way of effect is to set up a clerk reward, go to the front page of DM sheet, and the clerk puts the product at the cashier to directly recommend sales. Of course, the activity arrangement must be confirmed by the convenience store to avoid unnecessary trouble.
4. Product display: multiple display spaces, the effectiveness of display spaces and the number of display surfaces are very important. For example, a convenience store often has three or four exhibition spaces, including refrigerators, shelf end racks, cooperative shelves of manufacturers, and checkout counters. It goes without saying that there will be four or six unified frozen milk activities on the exhibition surface.
5. Introduction of shop assistants: Finally, the promotion activities of convenience stores are combined with the cases of shop assistants' rewards, such as performance ranking rewards, event product display rewards, event notification and arrangement rewards, etc. Only in this way can we promote the enthusiasm of the shop assistants and improve the sales effect of the activities.
How to write 2-purpose 1 for promotional activities? Purpose packaging: You should give consumers a reason to participate in your promotional activities, which should be easily accepted.
2. Audience: Audience positioning is the basis of a series of behaviors (purpose, detailed planning and promotion) in subsequent promotion activities.
3. Platforms and resources: own websites, advertisements, enterprise strength, contacts, Weibo, forums, QQ groups, paid advertisements, websites of cooperative units, sponsors, etc.
4. Expected goal: The effect of promotion activities can be expected from the following dimensions: number of participants, sales volume and sales volume.
5. Activity text: define the theme, background, time and address of the activity, as well as the process and scheme of the activity.
6. Activity promotion: The promotion plan of the promotion activity is the core link of the activity.
Active phase:
First, the initial stage of promotion activities: in the excitement period, curious about new things, many people will participate;
The second is mid-term promotion: in the fatigue period;
Third, the later stage of the promotion: the sprint period;
Limited resources. It is not advisable to choose too many promotion methods.
Activity emergency plan: emergency plan is mainly used to deal with some foreseeable emergencies.
7. Responsibilities and time arrangement of each department
1. Support needed: Please list which departments (posts) need to participate in this promotion.
The second is the operation plan.
The third is the budget
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