A classic case of celebrity's success.

Be confident, work hard, and success is ahead. I have carefully collected and sorted out the stories of celebrities' success. Let's have a look.

Cele

A classic case of celebrity's success.

Be confident, work hard, and success is ahead. I have carefully collected and sorted out the stories of celebrities' success. Let's have a look.

Celebrity Successful Struggle Case 1: Lincoln

1809, a baby named abraham lincoln was born on a desolate farm in Kentucky. He is the sixteenth president of the United States.

Lincoln began to know letters when he was fifteen years old, and he had to walk four miles to school every morning and evening. He couldn't afford an arithmetic book, so he borrowed it from others, copied it down with a piece of paper the size of a stationery, sewed it up with hemp thread, and made a homemade arithmetic book. He studied at school by attending classes irregularly, and his knowledge was "learned bit by bit". His formal education adds up to only about 12 months of school education. Lincoln can study hard under very difficult circumstances, which shows that Lincoln will not yield to fate, and that is where we should learn from Lincoln.

When Lincoln went to work in the fields, he also took his books with him and read them whenever he had time. At noon, I was still holding a tortilla in one hand and a book in the other. After he was nominated as a presidential candidate, he once said: "I can achieve this small achievement entirely because of the knowledge I have learned from time to time to meet various needs in the future." I was deeply moved by Lincoln's growth from a poor boy to a politician who dominated the United States. The key to his success lies in his efforts and unremitting efforts to meet the challenges of life. Lincoln did it. He succeeded.

"Without rocks, you can't stir up beautiful waves." Lincoln's spirit of not giving in to fate is worth learning from all of us, challenging difficulties together and creating good results.

A successful example of a celebrity in Struggle 2: Mobak

At that time, Maubacq was an ordinary student at Stanford University. His academic performance is very good and he gets a scholarship every year. His parents are both small clerks, with many children and a particularly poor life. In order to relieve parents' pressure, Maubacq used his spare time to contract the work of cleaning students' apartments.

When cleaning the student apartment for the first time, Mobak swept out a lot of dusty coins under the walls, between the sofas and under the students' beds. These coins, including 65,438+0 cents, 2 cents and 5 cents, can be found in every student apartment. When Maubacq returned these coins to his classmates, no one showed the slightest enthusiasm: "A coin in the wallet can't buy much. We threw them away on purpose. "

Did you throw the money away on purpose? After this incident, Maubacq wrote to the Ministry of Finance and the Central Bank, reflecting that small coins were thrown away in vain. The Ministry of Finance quickly wrote back to Maubacq, saying, "Every year, there are 3 1 billion dollars of coins circulating in the national market, but as you have reflected, among them,10.5 billion dollars are thrown into the gap between the wall and the sofa to sleep."

65.438+005 billion dollars! Maubacq was shocked. These coins are often scattered in the cracks of the sofa, under the carpet, in the corners of drawers, etc. If these coins can be circulated, how considerable the profit will be!

199 1 year, Maubacq, who just graduated from Stanford University, set up his own "Coin Star" company and introduced an automatic coin changer. As long as the customer puts the coins in his hand into the machine, the machine will automatically count them, and then print out a receipt and write down the total face value of the coins. Customers take receipts to the supermarket service desk to collect cash. The automatic money changer charges a handling fee of about 9%, and the profits are divided by the company and the supermarket in proportion.

Mobak's "Coin Star" soon became famous. Supermarkets all over the United States have contacted Moback's company for cooperation. In the past five years, Coinstar has set up 10800 automatic coin changer in 8900 major supermarket chains in the United States, becoming a Nasdaq listed company. Mobak, a penniless poor boy, became rich overnight and became a great billionaire. People call him "a billionaire built on a penny"!

The third successful case of celebrity struggle: Hanwang Liu Yingjian

He/Kloc-joined the army at the age of 0/5, digging coal and raising pigs, while pursuing the Nobel Prize; He once conquered the handwriting input technology of Chinese characters and became an on-the-job doctoral student admitted by Chinese Academy of Sciences.

His Hanwangbi once had a market share of 75% and was the king of Chinese handwriting input market. Now, he is facing Amazon, grabbing the e-reader market that may breed the world's top 500 in the future.

He is Liu Yingjian, chairman of Hanwang Technology, an entrepreneur who looks like a soldier.

Shanghai Baptism

It all started with a dream in college-1978. Liu Yingjian, a chef who squeezed time to study for ten years, was finally admitted to the Computer Department of Communication Engineering College. In the study of Chinese character coding, he had a whim: Can you find an input method that doesn't need complicated coding, conforms to China people's habits, or even breaks away from the keyboard?

After graduating from college four years later, Liu Yingjian was assigned to a company under the Communications Department of the General Staff Department as an assistant engineer. Two years later, his "on-line handwritten Chinese character recognition device" came out and won the first prize of Beijing software invention and the national invention patent in one fell swoop. Institute of Automation, China Academy of Sciences admitted him as an in-service doctoral student.

1990, a delegation from Taiwan Province looking for business opportunities came to the Institute of Automation. One of the companies took a fancy to Liu Yingjian's technology, commissioned him to develop handwriting recognition products, and readily took out $80,000.

Then, a sudden thing completely changed Liu Yingjian. Before 1992, his handwriting recognition technology was used in Taiwan Province province and Hongkong. Taiwan Province Mengtian Technology, which was founded in 199 1, quickly seized the markets in Taiwan Province and Hongkong in less than one year.

Liu Yingjian was stunned. The opponent's impact made Liu Yingjian feel the power of the market at close range for the first time.

Repel Motorola

1993, Liu Yingjian led the establishment of Hanwang company, whose name means "the king of Chinese character input".

From 65438 to 0995, Liu Yingjian officially ended his military career and transferred to Institute of Automation, Chinese Academy of Sciences. This year, Hanwang built the first computer pen hardware production line in Chinese mainland. 1May, 1997, the monthly sales of Hanwang computer pens exceeded 1000 sets.

However, just as the sales of Hanwang pens increased, the similar product "Bi Hui" of Motorola Lex entered the China market. This is almost a duel between a small sailboat and a big warship, and there seems to be no suspense in winning or losing.

After carefully studying the products of "smart pen", Liu Yingjian found the flaw of the giant, which also helped Hanwang get the first hand of the Jedi counterattack. On the one hand, Liu Yingjian also technically lifted the limitation of memory space and joined the Lian Bi module; While grabbing retail channels. He went to the front line of the market in the provincial capital city, selected more than 40 dealers, took shares in the form of goods and funds, and built channel bases in the provincial capital city with them.

Not to be outdone, Motorola soon heard that the "smart pen" will launch the voice recognition function, but only a few giant companies in the world have mastered this technology.

In desperation, Liu Yingjian thought of asking for help. He went to IBM Research Institute three times in a row, and finally spent $400,000 to buy the immature IBM language recognition technology at that time, and immediately implanted it in Wang Han's pen. Introduced 1500 yuan's "Hanwang reading, writing and listening" and played the concept of "non-keyboard input". In the retail terminals of various stores, Hanwang's promoters read aloud while writing, and the market response was very hot.

The battle has been won or lost. 1998, the sales volume of Hanwang pens reached 50,000 sets, a sharp increase year-on-year 150%. From 1998 to 2000, Hanwang's annual sales increased from tens of millions of yuan to 1 more than one hundred million yuan. In contrast, Bi Hui lost money for three years in a row, and Lex was finally cut off by Motorola.

Danger of sinking

Since 2000, Liu Yingjian has been driving "Hanwang" to attack everywhere. As an entrepreneur born as a technical expert, Liu Yingjian's business thinking at that time was extremely simple: breaking through a technology, building a product and conquering a market. The sequela of greed soon appeared: some technologies could not overcome difficulties because they could not get superior resources such as funds and personnel; Some technologies were transformed into products, but they were not accepted by the market because of misjudgment in the early stage ... Most of the 43 projects ended in failure.

The most painful lesson is the "smart phone" project. At that time, the price of mobile phones was relatively expensive, and the penetration rate was far less than that of landlines. Besides, many elderly people don't have mobile phones, let alone send text messages. If handwriting recognition is implanted in the landline so that the landline can send and receive short messages like a mobile phone, then this kind of "smart phone" will definitely set off an upgrade revolution of the landline.

Liu Yingjian decided that this would be another whirlpool that could accelerate the advance of Hanwang, so he did not hesitate to command the Hanwang to go in.

However, the evolution of market development is quite different from expectations.

In 2006, seeing that the "smart phone" that failed to pay off was about to bring down the company, Liu Yingjian had no choice but to divest the team that he once regarded as a sharp knife.

Spreader of electronic paper books

After several twists and turns, in July 2008, Liu Yingjian's first Hanwang electronic paper book came out. Its slogan is also very vigorous: let the readers be ecstatic and let the publishing house jump off the building!

Then, for three months in a row, 78 million yuan was spent on advertising every month, especially to let Hanwang electronic paper books carry Shenzhou VII spacecraft to the sky, which earned enough consumers' attention. The indiscriminate bombing of Indiana Jones in the air made Hanwang quickly become the focus of the market, and Hanwang's ground troops also came from the third road.

The first way is based on the upgrade of traditional IT product channels. Liu Yingjian promoted Hanwang's original channels to be subdivided again, from the exclusive distribution system in which product lines are divided by slots to the exclusive distribution system in which products are divided by slots, so that each dealer can focus more on one or several products, especially electronic paper books. As a result, Hanwang electronic paper books began to receive the surprised eyes of consumers at more than 1000 sales terminals.

The second way is a special sales channel-Xinhua Bookstore. After three months of negotiations, Hanwang finally opened a gap in Hubei Xinhua Bookstore Group. In September 2008, Hanwang electronic paper books entered the Wuhan market.

This third way, Liu Yingjian aimed at the * * * procurement. * * * Office pays attention to economy, high efficiency and environmental protection, but there are many meetings, materials and documents, and the cost of paper and printing is high. Hanwang electronic paper book can just solve these problems. In addition, Liu Yingjian skillfully took advantage of the current upsurge of "learning Chinese studies and reading classics" in China, and purchased the copyright of 1000 genuine classic books, and pre-installed them in Hanwang electronic paper books, making Hanwang electronic paper books more popular with * * * authorities.

Three-way attack, quite rewarding.

A complete and powerful industrial chain front has been gradually opened. In the overall advancement of this front, the sales of Hanwang electronic paper books are rising.

In September 2009, Hanwang e-books sold more than Sony e-readers and became the second largest e-reader brand in the world after Amazon Kindle. By the end of 2009, the domestic market share of Hanwang electronic paper books reached 95%, with an annual sales volume of nearly 500,000 units. According to the average price of 2000 yuan per book, the annual sales are nearly 654.38+0 billion yuan, which strongly drives Hanwang's total annual sales to exceed 654.38+0 billion yuan!

After more than 10 years of twists and turns in this unpredictable whirlpool world, 57-year-old Liu Yingjian seems to be introducing Hanwang into the ideal whirlpool. At this moment, he has seen two floods in the coming year. One is the listing of Hanwang Technology; Second, the annual sales of electronic paper books exceeded 2 million units. In addition, he also overlooks the long-awaited other shore-the world's top 500.