How to locate the coffee shop?

With people's growing love for coffee, many coffee shop brands have also landed in the China market. In the context of the sharp increase in the number and brands of coffee shops, it is of course important to promote and spread fresh and diverse coffee culture. Below I will solve the coffee shop location method for everyone, hoping to help you.

Coffee shop positioning method

1. The position is conspicuous, at the intersection point or right corner of the fillet of the "L" plane and the "U" plane;

There are many commercial streets and high-grade office buildings, which may become a good place for businessmen and customers to talk about business and an ideal place for shoppers to rest.

3. It can also be near the park, which is the best ideal place for couples to date.

Opening a coffee shop and starting a company are completely different. The former can see tangible benefits when it opens, and the location strategy directly affects the business performance. If you are in a big city, you should choose some areas close to the business circle, because the housing prices in the central area of a big city are too expensive for new developers to choose. Near the business circle, first, the house price is low, and second, many white-collar workers pass by. They usually go for coffee, either for work or for leisure.

5 B plot can also be the spring of coffee shop.

Many people think that only opening a shop in a prime location can be a shoo-in. In fact, this sentence is only half right. Usually we use Grade A, Grade B and Grade C to distinguish commercial areas. In the case of A-level prime location, the rent is either ridiculously high or there is no market, which is why businesses in prime locations are selling high-priced products. Many gold shops in A-level lots rent at least 10,000 yuan a month. How much coffee do you have to sell a day to pay the rent? This does not include personnel costs and material depreciation.

In fact, as long as it is properly managed, B-level lots can also have the spring of coffee shops.

8. A stone's throw away, the rent is very different, which is the biggest advantage of the B-class lot. Every penny of an entrepreneur should be spent on the cutting edge. If you are located in a small area, surrounded by large residential areas, employment centers or economic development zones, the rent pressure will be much less, and the business may be slightly worse, but the cost pressure will not be so great. The other is to choose some second-tier towns. Although the coffee industry has just started, because of the emergence of this new thing, coffee often forms a trend. There is a premise that the consumption in your town must be developed and easy to accept new things, and the promotion of coffee culture must become the mainstay of coffee shop business.

9. Small coffee shops should fully consider the "small environment"

10. Small coffee shops are mainly located in commercial areas and high-end office buildings. However, the flow of people should not be too large, and it should not be too noisy. Generally speaking, we should not be too vulgar, and we should give full consideration to the surrounding environment. To open a coffee shop in these places, you must have a simple business package, and you can also introduce seasonal snacks according to the season to prevent not many people from drinking coffee. It is best to join a well-known brand of coffee shop. Although the investment is greater, there are good system management and products, but the risk is smaller.

1 1. In addition, you can also open a small coffee shop near the office area; If it is a residential area, the common community consumption concept and ability can't keep up, so you need to find a high-end community, which depends more on your taste. Students are also a potential market, which needs your positioning, price and atmosphere. If you choose a place near the school, you should take care of the students' financial ability. There are two kinds of atmosphere: one is friends gathering, leisure and lively, you can go to KFC and McDonald's, and everyone can have a drink and chat; There is also a quiet and comfortable coffee shop where you can read books, listen to music and fall in love. Nowadays, students, especially college students, pay more attention to romance and emotional appeal, and never tire of drinking coffee at reasonable prices.

12. Is the coffee shop quiet or lively?

13. The location of the coffee shop is the most important, and it is ideal to take quiet in the middle of the noise. It doesn't have to be on the first floor. It's better to be near the business district, not the residential area. In a busy city, you can choose the second and third floors. The key is to be casual and fashionable and do a good job in advertising.

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15. Convenient transportation: If the transportation is inconvenient, it will greatly reduce the desire of customers to come.

16. There are enough parking spaces: coffee shops are high-end consumption places after all, and there are many car owners. If they go shopping and can't find a parking place for a long time, they often find another place.

Traffic conditions in the coffee shop.

1. Coffee shop operation.

1. Is there enough parking in or near the coffee shop? Coffee shops can choose according to their own needs.

2. Is it easy to buy goods in coffee shops? This should consider the size of its own freight volume, and the available transportation arteries should meet the requirements of freight volume and be convenient for loading and unloading, otherwise, when the freight cost increases obviously, it will directly affect the economic benefits.

The second is to facilitate customer consumption.

1. The coffee shop located in the edge area of the business center should analyze the distance and direction between the fish station and the wharf. Generally, the closer the distance, the more passengers and the more convenient the consumption. The location of opening depends on the direction of passenger flow, such as the location of stations and docks, mainly according to the passenger flow of cars and ships below; Choose a location near the bus stop in the city, which will be dominated by passenger flow.

2. For the coffee franchisees who are located near the bus station in the city, it is necessary to analyze the nature of the bus station, whether it is a stopover or a stopover, whether it is the front desk or the front desk. Generally speaking, the main parking stations have a large passenger flow, and coffee shops can attract more potential customers.

Principle of coffee shop location

Coffee is a leisure drink that white-collar workers like. Now, the project of starting a business shop will be successful. The most important key to running a coffee shop is the choice of storefront. The principle of coffee shop location is the beginning of success. Mastering the best address can successfully create the most wealth, and novice entrepreneurs can gain the greatest development by mastering the principle of coffee shop location.

The principle of coffee shop location, for ordinary small and medium-sized cafes, can not compete with large cafes in terms of facilities and functions or coffee types. Therefore, we must fully grasp the characteristics of the lot in winning customers and grasping the business circle. Because coffee shop is also a local industry, the selection and application of location conditions has become the primary task of management. Some people say that if a suitable location can be determined, the success rate of coffee shop operation is above 70%. It can be seen that effective site selection is really important for the operation of coffee shops. A good coffee shop needs to occupy a good position, for example, your shop is in an alley, and outsiders don't know you are here. Be sure to consider whether it is a place where consumers are easy to concentrate and have certain functions, such as the center of economic, political, cultural and commercial functions or the transportation hub; As for the location, we should always pay attention to the changes in the surrounding environment so as to know the characteristics of this area at any time, especially the general coffee shop, whose business area has its natural restrictions; Usually, the coffee shop is the center, and a radius of one kilometer or one and a half kilometers is drawn.

The principle of coffee shop location holds that if entrepreneurs are in big cities, they should choose some areas close to the business district, and many white-collar workers pass by. They usually go for coffee. Site selection is a very important aspect of the success of opening a store. The flow of people in the store, consumption potential and so on are the most important aspects. I hope the above points can help you, and the profits will naturally roll in according to the above points!