What's the meaning of "Please the Valley God" in "Recalling Ancient Customs" in QQ Magic Card?

It is a goddess, Zi Gu, the legendary goddess name. In the southwest of China, especially Xiangxi, it is said to be Ce Shen, also known as Zigu, Toilet Valley, Maogu, Kenggu and Kengsan. The whole world says that he can be a prophet, and he worships God and divines at home. The record of Zi Gu dates back at least to the Liu and Song Dynasties in the Southern Dynasties. Today, there is a tradition of welcoming Zi Gu all over China.

Whenever the Lantern Festival, housewives will greet Ce Shen.