Why are Tik Tok short plays?

1, Tik Tok short play refers to a series of stories with continuous plots or fixed themes in a single episode of 1- 10 minutes. Above the short play is a turntable, and below is the window of "Short Play Hot List" and "Everyone is Chasing". After clicking on a short play, you can view the short play information and collect it. At present, each episode in the short play is about 5 minutes long.

2. Previously, when users watched "short drama" on Tik Tok, they needed to search for "short drama" keywords in the search bar to enter the short drama interface. Now Tik Tok plans to put short plays on the homepage of Tik Tok App as a separate first-class entrance, aiming at strengthening the proportion of short plays in video business.

3. In the past year, short play is becoming a new video mode after long, medium and short video, which is deeply loved by users. Taking Tik Tok as an example, the cumulative number of short plays in the hottest list exceeds 1 100 million. From the experience point of view, short plays are mainly vertical screens, which can well adapt to the viewing experience of mobile terminals. After watching each episode, it will automatically enter the next episode.