It is said that the brand also has twelve constellations. What do you think of these brands?

What a brand conveys to consumers is the process of expressing its DNA. A brand, like a living person, has its own DNA, from which it reflects its unique "personality" orientation. Some people use constellations to divide brands, that is, according to the unique personality of different brands, they mix with constellations, thus colliding with new sparks and bringing more vitality to brands.

For example, the constellation DNA of an internationally renowned luxury brand shows that Aries in the twelve constellations is passionate. Some people think that Dior, which represents fashion, luxury, gorgeous and dazzling, matches this constellation. Excellent fabrics, fine workmanship and advanced aesthetic taste are Dior's inheritance of French fashion culture.

Scorpio is the representative of sexy nobility and extraordinary charm. It is said that this constellation is also rich in handsome guys and beautiful women. As a well-known luxury brand, Gucci conforms to the extraordinary charm of Scorpio, and always reveals a kind of sexy and noble among many fashionable brands.

So, sentimental Pisces, what brand will match him? Celine established in 1945 may be ok. Celine brings consumers the feminine taste of constantly interpreting elegance and creating fashion, so that luxuriance and freedom can exist.

The brand has a constellation attribute and does not forget to innovate. However, brands are profitable after all. As an enterprise, of course, we hope to maximize the number of our consumer groups. Therefore, although they try their best to keep the tonality of the brand, any enterprise will innovate to increase sales without deviating from the basic tonality.

In brand marketing, it is very important to grasp the brand tonality, which is also the reason why many enterprise brand departments are so important. For example, consumers rarely see internationally renowned brands carrying out promotional activities that are inconsistent with brand tonality, and even when choosing spokespersons, they will first think about the positioning of spokespersons, because carelessness will make the brand "fall in price" and directly affect product profits.

This is also one of the reasons why luxury goods can maintain ultra-high gross profit.