What should I pay attention to in the initial operation of Taobao shop?

Now everyone is familiar with the operation of the store. After all, the store has been operating for so long. But at the beginning of the store operation, everyone will be a little confused and don't know how to start. The following small series will introduce the contents of the initial operation of the store, hoping to help everyone in the early stage of the store.

What should be considered in the initial operation of Taobao shop? First, for marketing planning, the newly opened store is definitely not popularity or ranking. So if you want to get a certain basic sales volume and evaluation, then you need to make good use of the marketing of the new store support period.

Of course, if you open an online shop, then businesses can learn more skills. For example, in marketing promotion, if the store has no traffic, you can find your own relatives and friends. Marketing planning can be said to be a prerequisite and must be done. Only in this way can businesses have a clearer operational process and corresponding goals.

Secondly, in terms of cost, although opening a store is free, there are quite a lot of operating costs involved in the later period, so it can be said that many aspects need financial support. For example, in terms of store deposit, if the merchant wants the store to be free from platform restrictions and wants to participate in activities, it needs to be paid in time.

In addition, there are shop decoration, promotion, supply and other aspects, all of which need to be prepared by merchants. These expenses are simply the start-up funds for opening a store. Whether this start-up capital will be wasted depends on whether the business's own operational skills are in place.

Then, regarding the initial operation of Taobao store, the two aspects that novice merchants need to consider will end accordingly. In short, the development of the store is not achieved overnight, but more needs the persistent operation and optimization of the merchants.

How to do the initial operation of Taobao shop? I. Selection of funds

When choosing a store, you must refer to the styles, prices and colors with high sales volume. You can also go to 1688 to choose similar products and then decide the price. You can also look at the babies in the same industry whose sales volume is 50- 100, see what their prices are, and then find the source of the corresponding prices, because this price is acceptable to buyers.

Second, take pictures.

Taobao shop needs to pay attention to the shooting of goods, because the photos on the online shop will give consumers the first impression of goods. If they don't do well, they won't have many clicks. Moreover, goods are generally shot indoors, so it is necessary to reflect the texture and hope of goods and restore the characteristics of products such as shape, quality and color.

Third, the title

Titles can effectively help businesses get more natural search traffic, so it is particularly important to choose titles. Generally speaking, a title is a target word composed of a core keyword and an attribute word, and then the target word is expanded to form a title. However, when searching for related words of target words, we should also give priority to the combination of commodity words with high search popularity and few online goods.

Fourth, release the baby.

After the photo was taken and the title was done, the baby was released. When releasing the baby, you should choose the correct category and fill in the baby's attributes, price, inventory and sku realistically. It is suggested that you put the baby in the package, and then release it into the warehouse, and use the physical examination center for self-examination to make sure that there is no problem with the release.

Fifth, popularity.

After the baby is released successfully, you need to take the initiative to get traffic, and also guide customers to collect, buy and evaluate. In this way, the baby can gain weight and be welcomed by the baby. You can share your baby with your friends and find someone to browse, collect and buy it. With the rising popularity, you can get more display and traffic. If you want to get more traffic, then I suggest you drive through train. After getting on the bus, you can choose to register for platform activities and appropriately reduce the promotion of through trains.

Sixth, do a good job in customer service training

Customer service personnel must type quickly, serve consumers enthusiastically and respond efficiently, which requires them to have strong professional knowledge and service awareness, and know the product information of the store like the back of their hands, whether it is style, color, size, quality, material, precautions, etc., so as to answer the buyer's doubts well and promote the transaction. In addition, the most important thing is to be familiar with the online shopping transaction process and operate quickly.

Seven, do a good job of store data observation.

The data observation of the store needs to be done every day, and it is best to record it regularly, so that the traffic situation of the store can be well monitored, and it is best to subdivide it into various channels, and then adjust the strategy according to the relevant data, or further optimize the internal strength of the store.

The initial operation of Taobao shop requires merchants to spend more energy on actual operation, then upgrade their products, and then start to promote marketing, and find and solve problems in time according to data feedback. In short, you need patience.