Buying a car is a routine, depending on the situation.

Many 4S stores like to make a fuss about all-inclusive prices, and always like to mention the news of' 10,000 discounts' and' 20,000 benefits'. Only after going to the 4S store in person can they find that these discounts can only be realized on the basis of including licensing, insurance and quality products. The owner's home understands that after deducting the premium, licensing and insurance fees, many times the discount for naked cars is almost the same as before-all the extra discounts are in the profit of premium products, which means you are forced to buy a bunch of discounted premium products.

In addition, many 4S stores will add leather navigation to the original low-profile models and become exclusive special cars, and the price will be raised immediately 1 10,000 to 20,000. They also took the name of the' annual edition' and listed the' official guide price'. But in fact, there is no information about this car in official website and the Ministry of Industry and Information Technology. What is the significance of the discount for a fictional car with a guide price?

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In the process of buying a car, consumers often easily fall into such a consumption trap. From price negotiation to contract signing, some salespeople will deliberately not mention the cost of fine products, even the cost of package insurance, so as to make users feel that the price is low and attract consumers to buy cars. The final negotiated price, although beautiful, does not mean that consumers can pick up the car at will. In the following time, the sales staff will make consumers increase their prices to buy fine products for various reasons. Of course, consumers can also choose not to add, in exchange for waiting for the bus indefinitely.

In the car complaint channel, there is such a case: a consumer bought a wing beat in a local 4S shop in Guiyang. When his deposit was paid, the salesman told him that after the ordered car arrived at the store, it needed to be equipped with accessories to be used as an exhibition car. The following vehicles can only be picked up when they arrive at the store. Of course, the money for adding accessories to the exhibition car can also be made up, and the cost required is about 10 thousand yuan.

insurance

When asked about the insurance content when buying a car, almost all salespeople will say that the insurance they send is' all risks'. So, is all risks really' all'?

The total insurance of most 4S shops basically includes compulsory insurance, separate glass breakage insurance, vehicle loss insurance, burglary insurance, third party liability insurance and vehicle personnel liability insurance, excluding special clauses of deductible. Some dealers also include scratch insurance and spontaneous combustion insurance in their total insurance. There is even a lot of room for insurance coverage. For example, some dealers have a total insurance coverage of 200,000, and some have a coverage of 500,000. Because of the lack of laws and regulations, the types of insurance and the amount of insurance mentioned by different dealers are uneven.

Creating panic

Many consumers will go to many 4S stores to ask for the lowest price before buying a car. Then start with the price given by the first store, bargain one by one, and then choose the store with the lowest price to buy a car. This is a normal car buying process, but some "smart" salespeople also have relative strategies.

Their countermeasure is to directly give consumers an impossible ultra-low price (often when the talks break down, customers shout out an ultra-low price when they leave). When consumers walk down the aisle with this unreasonable price, they find that no one can negotiate normally. Finally, when we went back to the 4S store that gave us the ultra-low price, it was not the attractive price that was waiting for them. There are many ways for 4S stores to "earn back".

In addition, malicious price cuts also exist in peer competition. When a 4S store provides consumers with reasonable prices, another company is forced to make good performance due to lack of inventory and other reasons. At this time, they will give consumers a price lower than the reserve price. As a result, competitors can't sell cars, and consumers are victims of price competition between the two companies.

Deliberately calculate the low price

Many times, we will see some manufacturers assure car buyers that their prices are the lowest during the whole promotion process. If it is not the lowest price, the car buyer can ask for a refund or make up the difference at any time. However, when things really happen, can manufacturers really deliver what they promised before?

In the complaint case of "the bottom price of the auto show promised not to honor the complaints of Audi Kia owners", Miss Tong ordered an Audi Q7 at the Shenzhen-Hong Kong-Macao Auto Show, but later found that the price she ordered was 20,000 yuan higher than that elsewhere. Therefore, Miss Tong asked for a refund. After negotiation, the 4S shop did not fulfill the previous promise of refund, but put forward a plan to convert the car booking amount into after-sales funds for customers to come to the store for maintenance in the future. Mr. Sun from Qingdao is not so lucky. He bought a car at a price higher than 2000 yuan. Afterwards, he asked the 4S store to refund the difference and was given a cold reception.

Fake phone

In the process of buying a car, many consumers often encounter salesmen who constantly want to apply for the supervisor, or call the leader to apply for the so-called lowest price. In fact, these are all illusions, just to make car buyers feel that they still have the opportunity to reduce prices, so they want to buy more.

Change the so-called discount into a boutique.

Sales consultants generally don't care about the commission of cars at all, and it is the best interest to find a way to buy naked cars. The so-called decoration given to you by SSSS store is to buy a car with a discount of 10 thousand and then decorate it with 5 thousand, I tell you. The focus is on cash concessions of more than 10 thousand yuan. The so-called 5,000 yuan decoration, the total price will not exceed 500 yuan, under the guise of original products. , it's all bullshit. What kind of original car film is useless to you, such as front windshield and rear windshield, window film, etc. After one year, the car film will begin to fade, without the legendary heat insulation rate of 60% and light transmittance of 36%. It's all rubbish, you can just ignore it, what glue will you get? Steering wheel covers and bag covers are all secondhand goods, tripods, warning signs and spare tires are all necessary, which are provided by manufacturers and some are directly discounted. The best time to buy a car with the biggest annual discount is the large-scale auto show, and continue to bargain on the basis of the specified sales price.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.